Search Engine Marketers Descend on Dallas

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Search Engine Marketers Descend on Dallas; DFWSEM Members Get Free Tickets to Learn How to Maximize Media and Ad Campaigns

Interactive Advertising Bureau Search Road Show

DALLAS--(BUSINESS WIRE)--July 14, 2004--The newly minted Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) has already forged links to other search and advertising associations to position itself as a leader in the industry. In the process, DFWSEM is providing extraordinary benefits for its membership.

The Interactive Advertising Bureau (IAB) hits Dallas Tuesday, July 20th with their annual 6-state Search Road Show. As an additional benefit to its members, DFWSEM has secured complimentary member-only passes to this leading trade association event. Members may use the passes to attend interactive workshop sessions discussing the search engine landscape, new products and must-have information for agency professionals. The agenda promises to train advertising, marketing and media planning attendees in the subtle nuances needed to squeeze out even greater productivity from their campaigns.

Sponsored by the leading search companies, Advertising.com, Business.com, Commission Junction, did-it.com, Digital Grit, FindWhat, Google, Kanoodle, LinkShare, Overture, Performics and Quigo -- the IAB Search Road Show provides marketers and advertising agencies with access to experts, research findings and case studies of successful search marketing tactics. The Road Show takes place from 1 p.m. to 7 p.m. on Tuesday, July 20th, at the Omni Dallas Hotel Park West. The stop in Dallas is part of a national tour to Los Angeles, San Francisco, Detroit, New York and Chicago.

Road Show topics include:

-- NEW Research on the Branding Effectiveness of Search from Nielsen//NetRatings

-- NEW Case Studies from vertical marketing at Ford, IBM, Circuit City, Champion Mortgage, HP, and others

-- How search marketing impacts branding and ultimately sales

-- Best practices in search advertising within different vertical industries

-- What tools and techniques are used to further boost search ROI and accountability

-- What advertising agencies need to know to land and retain key accounts

The complete agenda is available at http://www.iab.net/events/searchroadshow/agenda.asp.

DFWSEM members wanting to secure their complimentary pass should contact Doug Lay, DFWSEM Treasurer at 214-341-9390 or at doug@iomediagroup.com.

About DFWSEM

The Dallas/Fort Worth Search Engine Marketing Organization promotes the benefits of search engine marketing to businesses in the DFW metroplex. The group meets the third Monday of every month at various locations throughout the metroplex. Individual memberships to DFWSEM are $75 for the 1st year. Corporate memberships are $175 for the first year and include 3 seats at DFWSEM meetings and a link to the company web site. For more information, please e-mail info@dfwsem.org.

Contacts

Zunch Communications, Dallas
Tony Wright, 972-618-4298
http://www.dfwsem.org/

Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry

NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--

AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network

AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.

In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.

Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.

"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."

Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.

The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.

"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."

About AzoogleAds

AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.

For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.

Contacts

AzoogleAds
Regina Barboza (Media), 973-313-1689
press@AzoogleAds.com