PR Web Unveils Advanced News Search

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PR Web Unveils Advanced News Search

Engine Promotion Services from SEO-PR Offers Search Engine Marketing Firms and Their Clients Help Optimizing, Distributing, And Tracking News Releases

San Jose, CA (PRWEB) August 2, 2004 – PR Web, a leader in global news and press release distribution, today unveiled a new platform of advanced news search engine promotion services. This new platform offers search engine marketing firms and their clients help optimizing, distributing, and tracking press releases from SEO-PR, a pioneer in optimizing news releases for news search engines.

David McInnis, PR Web’s Founder, said, “The addition of SEO-PR to the PR Web offering was a natural fit. While we have established a world-class distribution network, we still need to rely on human experts to optimize each press release around a set of relevant search terms. The best part is that SEO-PR is willing to work with other search engine marketers to provide these specialized services to their clients or to certify that other search engine marketing firms use ethical and effective practices. This will ensure that news releases distributed through PR Web’s search engine promotion channel continue to be found, indexed and ranked by Yahoo News, Google News, and other news search engines.”

According to Nielsen//NetRatings, Yahoo News had a unique audience of 21 million people at home and work in the U.S. during June 2004. Google News had a unique audience of 6.3 million used Google News. This makes these two leading news search engines comparable in reach to current events and global news destinations such as CNN.com and washingtonpost.com or to search engines, portals and communities like AOL Search and the Lycos Network Search/Directories.

Greg Jarboe, SEO-PR’s co-founder, said, “The large and growing audience of news search engine users includes thousands of journalists as well as millions of consumers and business buyers. When people conduct a news search, they often find relevant press releases along with articles from thousands of news sources. By using PR Web’s platform and our advanced news search engine promotion services, search engine marketing firms can now generate publicity as well as web traffic and sales leads for their clients.”

News search engine promotion is a three-step process:

* Optimizing a news release – This includes: Conducting keyword research, editing the content to include relevant search terms, inserting JPEG images, and using anchor text to build links from the release to related content on a client’s website. A well-optimized news release can get high keyword ranking for up to 30 days in Yahoo News, Google News and other news search engines.

* Distributing a news release – This utilizes eMediaWire, a PR Web newswire that is crawled frequently by Yahoo News, Google News, MSN News, AltaVista News, AllTheWeb News, Topix.net, Feedster, Daypop and a growing number of other news search engines. PR Web’s news search engine promotion platform also uses a variety of other channels to distribute press releases, including: opt-in email to PR Web’s database of more than 100,000 media outlets, industry analysts, and free lance journalists; paid inclusion programs; XML/RSS feeds; PRWeblog; and indefinite archiving on PR Web’s site, which gets over 8 million page views a month.

* Tracking a news release – PR Web’s news search engine promotion platform provides search engine marketing firms and their clients with the data needed to measure results and refine subsequent news releases. This includes the number of times a press release is read by prospects and picked up by media outlets as well as which search terms and news search engines they used. It also includes the option of using ClickTracks Analyzer Hosted to get drill-down web analytics in a visual interface at an affordable price point.

About PR Web
Based in Ferndale, WA, PR Web has offered free online press release distribution services since August 1997. Since then, PR Web has become the largest newswire catering to small and medium sized companies as well as one of the largest online press release newswires.

About SEO-PR
With offices in Boston and San Francisco, SEO-PR has been optimizing news releases for news search engines since March 2003. Since then, SEO-PR has provided advanced news search engine promotion services to a growing list of clients and partners.

For more information about these advanced news search engine promotion services or a list of the search engine marketing firms that offer them, go to PR Web’s new search engine promotion web site.

For additional information, contact:
Jamie O’Donnell, SEO-PR, at 415-643-8947 or jamie.odonnell *at* seo-pr.com
David McInnis, PR Web, at 360-312-0892 or david *at* emediawire.com