Research and Markets: Search Engine Marketing: Search Users And Usage

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Research and Markets: Search Engine Marketing: Search Users And Usage

DUBLIN, Ireland, April 21 /PRNewswire/ -- Research and Markets
(http://www.researchandmarkets.com/reports/c16155) has announced the addition of Search Engine Marketing: Search Users And Usage to their offering (Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH ) Paid search spending is up more than 40%, overshadowing all other forms of Internet advertising and marketing. Yet if you take a close look at the actions and attitudes of search users-the people who monetize search with their clicks-you may find that paid search ads are not the most effective way for you to advertise online.

This report is for the Attention of Enterprises, Retailers, SMBs, Search
Engine Sites and Portals, Web Publishers, Marketers and Advertisers.
The Search Engine Marketing report looks behind the raw numbers of the
maturing paid-search market to analyze consumer behavior and answer the key question every advertiser asks: What drives clicks?

Paid search is unlike any other form of advertising, online or offline.
That's because it's the recipient of the ads-not the advertiser or the
publisher-who determines if and when an ad is monetized. An advertiser can have the highest bids, and top ranking, for major keywords; and the search engine (Google, for example) can be the most popular among Internet users.

But until the consumer or businessperson clicks, no money exchanges hands. With the financial power in the hands of individuals, even if unwitting in most cases, it becomes essential to make them, and keep them, happy. But do you really know what users want from search, whether paid placement ads or natural listings?

After thoroughly examining the financial state of the search market, this
Emarketer Search Engine Marketing report focuses on the search engine user, answering these key questions:

- How many Internet users visit search engines?
- What are the demographics of search engine users?
- Why do users search online?
- How often do people use search engines?
- Which search engines do users prefer?
- How important is trust?
- How important are relevant results?
- How do users construct search queries?
- How likely is search success?
- What do people do when a particular search fails?
- Are most users aware of sponsored links?
- What makes users click?
- In the end, do users prefer paid search ads or organic listings?

Sources:

- American Customer Satisfaction Index (ACSI)
- comScore Networks Inc.
- DoubleClick
- eMarketer
- Enquiro
- Fathom Online
- Forrester Research
- Harris Interactive
- iProspect
- JupiterResearch
- Microsoft
- Nielsen//NetRatings
- OneStat.com
- Oneupweb
- Online Publishers Association (OPA)
- Pew Internet & American Life Project
- Piper Jaffray
- Salomon Smith Barney
- Search Engine Marketing Professional Organization (SEMPO)
- Standard & Poor's
- Universal McCann
- Vividence Corporation
- Yankelovich

For more information visit
http://www.researchandmarkets.com/reports/c16155

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

SOURCE Research and Markets

Posting Press Releases and News Articles Online Is A Wise Internet Marketing Strategy And An Important Part Of Online Business Success

Learn to use news and press release websites to your advantage

HOUSTON TX- AddPR.com- -- In his news article Improve Search Engine Ranking in 20 Weeks Using New Internet Marketing System Scott Alliy owner af AddPR.com and recognized Internet consultant details how to leverage press and news releases to catapult your online business to success.

In the article Mr. Alliy directs readers to an instructional report How To Write a Press Release That Increases Search Rankings that is the foundation for using news and PR to your advantage

Mr. Alliy came across the new found power of the Press Release while researching ways to increase business to the 354 websites in his companies online business network. Once he found the secret to low cost effective online marketing he applied it and achieved record numbers of top search engine rankings. He then created AddPR.com an online news and press release distribution site to help others achieve the same success as he has.
Mr. Alliy says "Until something better comes along which he does not foresee any time soon press releases and news releases are the number one way to get better rankings on important keywords in search engines.

About the author - Scott Alliy is President of Allied Internet Solutions Inc. an Internet business consulting firm. He is president of Findaseminar.com the worlds largest training search engine offering free training search and pay-for-performance seminar marketing services to seminar and training providers.