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New Open-SEO Company Gives Business More Opportunity to Integrate Website Marketing and Promotion Activities

Open-SEO has been launched today offering its clients the opportunity of not just outsourcing wholly their search engine optimization (SEO), website promotion and website marketing activities but to efficiently manage and integrate them into their own ...

(PRWEB) April 30, 2005 -- Outsourcing and knowledge loss go hand in hand even before the need to 'capturing the knowledge before it walks out the door' and in the crucial area of marketing and promoting the business flagship (the website) much of the useful information available is just not recognized.

So Open-SEO (http://www.open-seo.com) has been created, specifically designed to supply search optimisation (SE) services to businesses wishing to take full advantage of their existing (or planned) website presence and to ensure that all activities within it are integrated into the business, marketing and technical strategies. Delivering solutions that can fit in with their client"s quality systems and making sure that all activities are clearly documented and available for scrutiny.

Once Open-SEO has met with its client and the business"s requirements are understood, plans for SEO activities can be made and a flexible approach of deciding how and who can undertake the SEO activities that will be used. The options available such as in-house, outsource or using Open-SEO resources can be made.

In keeping with maintaining an open approach and collaborating with others, Open-SEO has a SEO forum (http://forums.open-seo.com), a Wiki SEO documentation area (http://wiki.open-seo.com) for collaborating on open documents and a SEO Resource Directory (http://links.open-seo.com) for sharing links.

The major SE services offered by Open-SEO will be:-

• Website Health Check – ensuring that all technical, content and linking issues affecting your site visibility are known and can be dealt with.

• Website Optimization – fixing and updating your pages to increase ecommerce sales, lead generation and search engine ranking.

• Website SEO planning, Search Engine Submission, Pay Per Click (PPC) Management, Targeted Traffic, Email and Newsletter marketing, Content Creation and Building, Link Management and Building.

About Open-SEO
Open-SEO is a new company in Cheltenham, Gloucestershire, United Kingdom, created by Shawn Du"Mmett, creator and editor of OpenOutsource (http://www.openoutsource.com) an outsourcing portal and forums. Open-SEO offers search engine optimisation, website marketing and promotion services with an approach that is specifically designed to ensure SEO activities get integrated fully into their client"s business. It is with this in mind that work is ongoing to achieve ISO9001.

To build recognition and help others maximise their website operation it aims to build up a vital resource online of SEO documentation and information. The key elements to its operation are quality, open-ness and recognising that ongoing success with SEO can be made through the synergy of a business"s people and its processes.

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Open-SEO
Shawn Du'Mmett
+44 7970 841895

Expect the Growth of On-line Marketing and Advertising to reach $26 billion annually by 2010

WebStream Internet Solutions, Ft. Lauderdale, FL - The latest numbers and projections for the worldwide Search Engine Optimization (SEO) and Search Engine Marketing (SEM) industry continue to look very promising for online marketing and advertising.

Fort Lauderdale, FL (PRWEB) May 12, 2005 -- WebStream Internet Solutions, Ft. Lauderdale, FL - The latest numbers and projections for the worldwide Search Engine Optimization (SEO) and Search Engine Marketing (SEM) industry continue to look very promising for online marketing and advertising. According to a new five-year forecast from Forrester Research (NASDAQ: FORR), online marketing and advertising will represent 8 percent of total advertising spending in 2010 — rivaling ad spending on cable/satellite TV and radio. In addition, almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending. By 2010, Forrester expects the market to reach $26 billion annually.

WebStream Internet Solutions specializes in improved Search Engine Optimization programs that tweak web sites to increase findability on major search engines. Search Engine Optimization (SEO) is a service that enhances individual pages of a website to conform to search engine rules, thus making them identify a web page as more relevant to certain keywords. With over 8 billion web sites now indexed by Google, it is becoming increasingly difficult to get fair rankings by relying on old school techniques, or by simply submitting a site to the search engines.

WebStream also specializes in Search Engine Marketing (SEM) services for web site owners willing to pay for qualified buyers of their product or service. Paid sponsor ads connect web sites with new customers at the precise moment when they're looking for a particular product or service. WebStream creates the ads, using specific keywords to match ads to the audience and the web site owner pays only when someone clicks on the ad. The cost of each click is determined by how much a site owner is willing to spend on each click. When someone searches for a particular item on a participating search engine, the ad for that same item is displayed on the same search results page. The more a site owner is willing to pay per click, determines where on the page their ad displays.

Founded in 1997 with headquarters in Fort Lauderdale, WebStream is one of the oldest and largest web development companies and a leading provider of comprehensive business Internet services, with an emphasis on serving the business-to-business market in more than 200 countries and every U.S. state. WebStream offers a wide range of Internet solutions, including high-speed web hosting, co-location services, e-commerce services, web design/programming and search engine optimization and marketing. WebStream also offers an Affiliate Reseller Program that is available worldwide.

For more information on WebStream’s On-line Marketing Programs, visit http://www.webstream.net, call Toll Free, 1-888-932-2333, or email info-at-webstream.net.

Contact:
Kerry Brewer
WebStream
2200 W Commercial Blvd, Suite 204
Fort Lauderdale, FL 33309
(888) 932-2333