Web Site Optimization Announces Free Presentation Illustrating Today’s Top Organic Search Engine Optimization Strategies

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Web Site Optimization Announces Free Presentation Illustrating Today’s Top “Organic” Search Engine Optimization Strategies

Web Site Optimization, LLC is announcing the availability of its new PDF presentation illustrating the best practices of optimizing and promoting your web site for “organic” or “natural” search engine rankings. This presentation given at the Ann Arbor IT Zone on April 28th, 2005 is now free and available for download at http://www.websiteoptimization.com/presentations/

(PRWEB) May 5, 2005 -- Web Site Optimization, LLC is announcing the availability of its new PDF presentation illustrating the best practices of optimizing and promoting your web site for “organic” or “natural” search engine rankings. This presentation given at the Ann Arbor IT Zone on April 28th, 2005 is now free and available for download at http://www.websiteoptimization.com/presentations/

Content includes an in-depth tutorial on natural SEO with real-world examples and case studies. Plus, it gives an overview of search engine traffic, optimum keyphrase length, SEO best practices, plus the following tips on website optimization…

1. Today’s best and worst practices for achieving high search engine visibility;
2. The three keys to maintaining your high rankings;
3. The three components of SEO and how to beat your competition on Google;
4. Case studies illustrating examples of good and bad SEO.

"Companies spend a lot of money on the latest Internet marketing strategies such as Pay-Per-Click (PPC) search engine advertising and banner ads. Unfortunately, they’re missing out on a huge portion of the search engine traffic they could be generating if they knew how to get their high rankings in the natural results of Google, Yahoo! Search and MSN Search,” said Andy King, President of Web Site Optimization, LLC. "This presentation gives you today’s best strategies for optimizing and promoting your web site with organic search engine optimization in a way that’s easy to understand and implement."

For your free download, visit: http://www.websiteoptimization.com/presentations/organic-seo-itzone.pdf

About Web Site Optimization:
Web Site Optimization, LLC provides web site optimization and search engine marketing services that "tune up" web sites for increased speed, conversion rates, traffic, and profitability. For more information about Web Site Optimization visit
http://www.websiteoptimization.com

Media Contact: For interviews with Andy King, author of popular book titled "Speed Up Your Site – Web Site Optimization" contact…

Matt Hockin
503.246.1375
http://www.interactivemarketinginc.com

Search Engine Marketing Firm @Web Site Publicity Announces New Technology to Build Product Feeds for Search Engines

Search engine marketing firm @Web Site Publicity announced today the development of proprietary technology to help search marketing clients deliver optimized product feeds of their entire online catalogs to search engines, including Google's shopping engine, Froogle, without impacting client IT staff resources.

PETERBOROUGH, NH - May 12, 2005 @Web Site Publicity, a search engine marketing firm, announced today the development of a new, proprietary technology that can lighten the IT load for its e-commerce clients. The new technology, called the SearchCONVERT Product Feed, allows the company to "crawl" clients' web sites, extract data about each product in their online catalog, and build an XML feed formatted to perform well in Paid Inclusion programs such as the Yahoo/Overture Site Match Xchange program. The same feed can also be adapted for submission to the free shopping engine, Google's Froogle, as well as to all the other major shopping engines, including Shopping.com, BizRate and NexTag.

Founder and C.E.O. Susan O'Neil said her company's investment in this technology is in direct response to client requests for search marketing services that are "IT-lite" on the client side. "The marketing staff of several client companies have told us that their IT resources are overstretched, so anything we could do to make their online customer acquisition programs less demanding of IT support would be appreciated, " O'Neil said. "Now, our SearchCONVERT crawler can access the information stored on deep product pages that even the best crawlers from some of the search engines cannot get to. Then, we format the data and deliver the feed to participating search engines for a very cost-effective program."

The same technology can also be applied to improve the creation of comprehensive Pay-for-Placement search advertising campaigns, O'Neil added. She noted that @Web Site Publicity offers this program and technology to companies with 500 or more SKU's or unique URLs.

Search Engine Marketing firm @Web Site Publicity is based in Peterborough, NH, and has served client companies throughout the United States since 1998. O'Neil is the co-author of Maximize Web Site Traffic, one of the first "how to" books on search engine optimization. Visit the company's site for a brief audio-visual introduction to the topic of search engine marketing.