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Web Site Usability Testing Firm, eMergent Marketing Helps JC Whitney Increase Customer Satisfaction and Web Site Usability

eMergent Marketing, a leading Web site usability and conversion services firm, conducts usability testing for aftermarket automotive parts and accessories retailer JC Whitney. Usability testing is part of an ongoing effort to increase the effectiveness of the retailers’ ecommerce Web site.

Cleveland, OH (PRWEB) May 8, 2005 -- Online retailers can relate to the complex challenges JC Whitney faces to effectively merchandise their enormous 90,000 item inventory on the Web. How do you help customers find everything from spark plugs to rear spoilers quickly and easily with the confidence their choice will fit their vehicle?

JC Whitney’s Internet Marketing Manager, Pete LaBore, is leading the company’s efforts to increase the effectiveness of their Web site and make it easier for customers to use. When a new Web site design with enhanced navigational tools was developed earlier this year, LaBore engaged eMergent Marketing to conduct a series of comprehensive usability tests. As a neutral third party without involvement in the design process, eMergent Marketing was able to provide unbiased usability testing and results-focused action items.

Using a methodology that draws on extensive eCommerce experience, eMergent Marketing created a comprehensive usability testing strategy. Based on JC Whitney’s core business goals and target customer segments, the tests benchmarked the usability of JC Whitney’s new navigational enhancements.

eMergent Marketing substantiated that customers preferred the new site and felt more successful when using it. A number of opportunities to further improve usability were identified. Based on the results, eMergent Marketing created detailed recommendations that were prioritized by potential to increase customer experience, conversion and revenue. For additional details, please visit www.emergentmarketing.com.

About eMergent Marketing
eMergent Marketing offers usability, search engine optimization, and search marketing services. The firm offers a unique methodology that combines expertise in Web site usability and conversion with years of experience in search engine optimization and paid search marketing. The result is Web site traffic that converts. eMergent Marketing was founded in 2003 as Cleveland Search Engine Optimization (CSEO), a local search engine optimization firm, and in the fall of 2004, was re-branded from CSEO to eMergent Marketing to reflect the expanded service offerings and international presence. Since the launch of eMergent Marketing, the company has attracted top talent from throughout the country, and leading edge clients from throughout the U.S. and the U.K, including Renaissance Hotels, JC Whitney, Dirt Devil, Ambiance, Wayne Dalton, and Cheryl & Co. For more information, visit www.emergentmarketing.com.

About JC Whitney
As the largest direct marketer of aftermarket automotive parts and accessories with millions of customers and multiple specialty catalogs, JC Whitney needs no convincing when it comes to the importance of satisfying customers and helping them find the right product for their vehicle. With thousands of unique items for every possible vehicle, this company embodies their tagline “everything automotive”. For more information, visit www.jcwhitney.com.