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Sometimes, Search Engine Optimization Doesn’t Matter: SearchingWorks Helps Webby Award Winner on His Way to ‘Internet Oscars’

Although Search Engine Marketing (Search Engine Optimization & Pay-per-Click) is rapidly becoming mission critical for online business success, not all web sites need it. SearchingWorks, a search engine marketing company, demonstrates this by sponsoring a winner of the prestigous Webby Award and helping him travel to New York City.

SearchingWorks, an Ottawa-based search engine marketing company is pleased to announce that it has agreed to sponsor a winner of this year’s Webby Award, an international competition that recognizes outstanding Web sites. Robert Tyler Morgan, a 19-year-old college student, won a Webby for his personal web site, www.rtm86.com, a highly creative and entertaining take on effective Web site design.

A Creative Take On Web Site Design
As an award-winner, Morgan has been invited to the Webby Awards Gala Event in New York City on June 6th, where he will share the stage with such luminaries as Al Gore, the Spiridellis brothers of JibJab fame and other forward-thinking visionaries. Being a college student on a limited budget, Morgan solicited financial assistance to cover travel costs and this is where he caught the eye of SearchingWorks founder, Chris Biber.

“Tyler’s web site is an innovative and very refreshing take on web site design, and we are pleased to help him on his way to the Internet Oscars in New York City,” commented Chris Biber, SearchingWorks President & CEO. “Although rtm86.com features no keyword-rich content, no optimized page title and virtually no incoming inks, it still succeeds superbly at its goal of entertaining and engaging site visitors and showcases that SEO isn’t always mission critical.”

“I am looking forward to visiting New York for the Webby Awards. It has been an honor to receive such a prestigious award,” commented Tyler. “ I am grateful for the help that SearchingWorks has provided, and I am certainly open to other sponsorship offers.”

Search Engine Marketing Becoming Mission Critical
Unlike Tyler’s personal web site, commercial web sites are increasingly embracing search engine optimization and search engine marketing with Pay-per-Click strategies such as Google AdWords as a means to stand out among the crowd. Many statistics indicate that up to 80% of traffic to a website originates from search engines and the majority of all users rarely look beyond the second search engine results page. And this is where search engine experts such as SearchingWorks have found their market. By optimizing content, site structure and link distribution, among other elements, they help online businesses to be found.

Search Revenues Growing Rapidly
Analysts forecast that the search market will continue its rapid growth. One often cited analyst, Safa Rashtchy of Piper Jaffray predicts that search revenues will surpass $10 billion in 2006, hit $13.5 billion in 2007, $16.2 billion in 2008, $19.8 billion in 2009 and top $23 billion in 2010.

About SearchingWorks:
SearchingWorks is a search engine marketing organization dedicated to all aspects of search-centric online marketing. It develops and implements search engine optimization (SEO) and pay-per-click (PPC) strategies that produce results. SearchingWorks helps clients integrate SEO and PPC into an overall marketing mix to deliver maximum benefits in the most cost-effective manner. For more information, visit www.searchingworks.com

Contacts:
Chris Biber
President & CEO
SearchingWorks
Tel: (613) 769 5598
e-mail protected from spam bots
www.searchingworks.com

Tyler Morgan
Rtm86.com
Tel: (806) 584 4240
www.rtm86.com

[Editor's note: The site mentioned does deserve the award that is being given. However, this site is just about as search engine UNFRIENDLY as you can get without using Flash. Not only is there no optimization, but the use of image maps make the site very difficult for many search engines to spider. Man, if this site just had simple optimization, it would really rock...! (hris ]


SYS-CON Media to Launch Six New Titles in 2005

SYS-CON Will Add Six New Titles, Covering a Variety of Emerging Technologies to Its Portfolio of 16 Leading i-Technology Magazines in the Second Half of 2005

MONTVALE, NJ -- (MARKET WIRE) -- 05/24/2005 -- SYS-CON Media (www.sys-con.com), the world's leading i-technology media company, announced today that it will be launching six new titles in the second half of this year to add to its portfolio of 16 leading i-technology titles. The new titles will include LAMP Developer's Journal (www.LAMP.sys-con.com), SEM/SEO Journal (www.SEO.sys-con.com), Linux Enterprise Magazine -- in multiple languages -- (www.LinuxEnterpriseMagazine.com), and three additional titles covering popular proprietary technologies.

Editorial direction for these titles will be set by world-class international advisory boards, a "who's who" of their subject areas. LAMP Developer's Journal will cover open source technologies, with an emphasis on Apache, MySQL Perl / PHP / Python opinion pieces and articles authored by the world's most respected and well-known experts. SEM/SEO Journal will serve as the central resource for the evolving search engine optimization and search engine marketing industry. Linux Enterprise Magazine will be launched online as well as in print with worldwide newsstand distribution in multiple languages, and cover a variety of articles, including cases studies and success stories on deployment of Linux in large-scale enterprise projects.

The remaining three new titles, which will focus on proprietary technologies, will be announced individually to coincide with their exact launch dates.

To inquire about the new SYS-CON titles, editorial calendars, and article proposals, please contact Jeremy Geelan at jeremy@sys-con.com, or by phone at 201 802-3044.

For more information on how to take advantage of new advertising opportunities, please contact Carmen Gonzalez at advertising@sys-con.com, or by phone at 201 802-3021.

About SYS-CON Media

SYS-CON Media, listed in Inc 500 three years in a row as the fastest-growing privately held media company in America, is the world's leading publisher exclusively serving i-technology markets. SYS-CON's well-known and highly respected magazine titles include: JDJ (www.javadevelopersjournal.com), .NET Developer's Journal (www.dotnetdevelopersjournal.com), IT Solutions Guide (www.itsolutions.sys-con.com), LinuxWorld Magazine (www.linuxworld.com), Linux Business News (www.linuxbusinessnews.com), Web Services Journal (www.wsj2.com), XML-Journal (www.xml-journal.com), Wireless Business & Technology (www.wbt2.com), Symbian Developer's Journal (www.symbianjournal.com), WLDJ (www.wldj.com), WebSphere Journal (www.webspherejournal.com), MX Developer's Journal (www.mxdevelopersjournal.com), ColdFusion Developer's Journal (www.coldfusionjournal.com), PowerBuilder Developer's Journal (www.sys-con.com/pbdj), ISSJ -- Information Storage & Security Journal (www.issjournal.com), and Eclipse Developer's Journal (www.eclipsedevelopersjournal.com).

Each month SYS-CON Media reaches over two million i-technology professionals through its specialty journals, magazines, conferences, education programs (www.education.sys-con.com), SYS-CON.TV (www.SYS-CON.TV), the world's first branded blog community (www.blog-n-play.com), and the SYS-CON interactive portal with more than 100 Web sites at www.sys-con.com.

About SYS-CON Events, Inc.

SYS-CON Events, Inc. (www.sys-con.com/edge) is the world's leading producer of i-technology developer conferences and expositions, including Web Services Edge -- International Web Services Conference & Expo.

All company and product names may be trademarks or registered trademarks of their respective companies in the United States and other countries. SYS-CON is independent of companies mentioned in this press release.

LinuxWorld is the registered trademark of International Data Group, Inc.

SYS-CON is using the mark pursuant to a license agreement from IDG.

SYS-CON.TV and blog-n-play are registered trademarks (78553120) of SYS-CON Media.


----------------------------------------------------------------------


Contact:
Jeremy Geelan
(editorial)
Company: SYS-CON Media
Voice: 201 802-3044
E-mail: jeremy@sys-con.com

Contact:
Carmen Gonzalez
(advertising)
Company: SYS-CON Media
Voice: 201 802-3021
E-mail: carmen@sys-con.com


SOURCE: SYS-CON Media


   

 

 

 

 

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