Search Engine Marketing Professional Organization (SEMPO) Welcomes 350th Member

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Search Engine Marketing Professional Organization (SEMPO) Welcomes 350th Member

The Search Engine Marketing Professional group now represents members in more than 20 countries around the world.

Palo Alto, CA (PRWEB) June 1, 2005 -- The Search Engine Marketing Professional Organization (SEMPO) today announced that it has reached the 350 member mark. SEMPO members range from the largest search engine marketing agencies to individual consultants. The professional organization represents members throughout the globe including Europe, Canada, Australia, New Zealand, Japan, Taiwan, India, and Latin America.

“We are very pleased that SEMPO continues to grow in membership as well as in international representation,” said Dana Todd, President. “Our membership momentum mirrors the continued growth of the search engine marketing industry as well as the desire of search marketing professionals to have an organization that provides an education for potential customers and a strong voice within the search marketing vendor community.”

SEMPO was founded in 2003 to increase awareness about the search engine marketing industry. Through market research, seminars and trade show participation SEMPO helps educate marketing professionals about how properly implemented search marketing programs can yield a high return on investment.

“The reason we joined SEMPO was because we wanted to fund an organization that would be promoting and educating people about the power search marketing,” said Patrick Gavin, President of www.text-links-ads.com [Text Link Ads and SEMPO’s 350th member. “We believe the more the market is educated on the benefits of search marketing the better the industry will do.”

SEMPO is a non-profit professional association working to increase awareness and promote the value of search engine marketing worldwide. The organization represents the common interests of search engine marketing companies and professionals worldwide and provides them with a voice in the marketplace. For more information, or to join the organization, please visit www.SEMPO.org.

Search marketing agencies, consultants and service providers who are interested in joining SEMPO should contact Amanda Pierce at 781.876.8866 or e-mail protected from spam bots.

The next SEMPO general meeting for members will take place in San Jose California on August 8, the first night of the Search Engine Strategies Conference.

Contact:
Greg Jarboe
978.549.9537
e-mail protected from spam bots

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Refinery Acquires Leading Search Engine Marketing Firm directMASS - Deal Signals Emerging Industry Consolidation Trend

Refinery, a top-25 interactive agency, today announced it has acquired Philadelphia-area search engine marketing company, directMASS. The deal is an indication of a larger industry consolidation trend. Stand-alone search engine marketing firms are becoming less common as they continue to fold into full-service interactive agencies as part of the overall marketing process.

Hatboro, PA (PRWEB) May 12, 2005 -- Refinery, a top-25 interactive agency, today announced it has acquired Philadelphia-area search engine marketing company, directMASS. The acquisition expands Refinery’s already strong search practice by adding a team of seasoned search marketing experts who have produced results for many Fortune 500 companies.

“Interactive is a holistic approach to marketing, and stand-alone SEM firms are an endangered species,” said Andrew Sullivan, Refinery CEO. “It’s no longer feasible to develop an interactive marketing strategy or website without taking into consideration how it will reach its target audiences through search sites. It’s quality that counts and that is why this deal is a win-win situation for directMASS, for Refinery and for our collective clients.”

The acquisition adds depth and breadth to Refinery’s search marketing strategy and services capabilities. The directMASS team brings additional resources and expertise working with several Fortune 500 companies in industries including, pharmaceutical, consumer goods, travel and financial services. The expanded search practice will enable Refinery to maximize each client’s interactive budget by developing, executing and maintaining strategic search campaigns that include search optimization, paid placement, paid inclusion and customized campaign analytics.

“Working with Refinery over the last several months on various projects, we’ve seen first-hand the quality of their work and the talent on the team.” said Gerry McGoldrick, directMASS President. “We’re excited to be a part of one of the fastest growing interactive agencies in the country. We look forward to building on Refinery’s strong search practice and helping to grow the business moving forward.”

Refinery, a top 25 US interactive agency in suburban Philadelphia, works to transform clients’ business objectives into powerful interactive solutions. Utilizing strategy and creativity, Refinery creates fresh, functional solutions that propel the clients’ target audience to take action. Beginning with audience insights and precision analytics, followed by compelling creative, robust technology, and flawless execution, Refinery delivers interactive solutions that produce results you can see. Clients include Campbell Soup Company, Comcast, Commerce Bank, GlaxoSmithKline, Merrill Lynch, Motorola, Rohm & Haas, Sony, Urban Outfitters, and Wyeth. Visit www.refinery.com for information on our practice areas, audience expertise, or for career opportunities.

directMASS is a search engine marketing company committed to maximizing each client’s interactive budget by developing, executing and maintaining strategic search campaigns. directMASS was founded in 2003 by interactive industry professionals who have continually seen the internet best utilized as a direct marketing medium. directMASS combines its solid experience in traditional and interactive marketing with in-depth SEM knowledge and forward thinking to deliver solutions that are both strategic and measurable.