Internet Marketing and Search Engine Optimization Conference for Marketing Professionals

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American Marketing Association of Orange County Presents ''Internet Marketing and Search Engine Optimization Conference for Marketing Professionals,'' with Speakers from Search-Optimization.com, Yahoo! Search Marketing and ClickTracks

TUSTIN, Calif.--(BUSINESS WIRE)--May 25, 2005--The American Marketing Association of Orange County, a local chapter of the largest association of marketing professionals worldwide, and Search-Optimization.com, an Internet marketing and search engine optimization company located in Orange County, California, today announced their sponsorship of the Internet Marketing and Search Engine Optimization Conference for Marketing Professionals. The half-day conference will be held June 29, in Orange County, Calif., and features industry-leading speakers from top Internet firms and search engine providers.

The conference is designed for marketing professionals interested in enhancing their company's brand awareness, increasing sales, and maximizing ROI through a strategic Internet presence and top search engine rankings. The panel of experts will include:

-- Gerry Grant, CEO of Search-Optimization.com

-- Jason Lehmbeck, Director, Strategic Alliances of Yahoo! Search Marketing

-- John Marshall, CEO of ClickTracks

Attendees will learn about the $12 billion per year Internet marketing industry, including search engine optimization, the history and future of Internet search engines, pay-per-click (PPC) sponsored traffic techniques, and Web analytics to fine-tune online marketing for much higher return-on-investment (ROI). Also covered will be what to do to improve your results using email marketing, online games and contests. The future of search will be part of the program including Google and Microsoft as well as using the "other search engines" to lower costs per visitor and increase results.

"This unique event is for marketing professionals and will not cover arcane techniques such as meta-tags and keyword density," said Gerry Grant, founder and CEO of Search-Optimization.com. "We will be covering strategies that work, and what to do when crafting a search optimization campaign for your company's Web site."

The conference is scheduled for Wednesday, June 29 from 7:30 a.m. to 2:00 p.m. at the Costa Mesa Hilton at 3050 Bristol Street, Costa Mesa, Calif. The admission cost is $95 for members of the American Marketing Association or $125 for non-members. After June 15, add $25. Registrants can also join the American Marketing Association and receive combined savings of over $250 on the initial membership dues and future admission to events.

Wednesday, June 29, 2005 7:30 AM-2:00 PM
Hilton Hotel Costa Mesa -- Includes Breakfast & Lunch

For more information about the "Internet Marketing and Search Engine Optimization Conference for Marketing Professionals" special event and conference or the American Marketing Association Orange County, call 800-274-5977, or visit www.Search-Optimization.com or www.OCAMA.com.

In partnership with the American Marketing Association Orange County, companies sponsoring the conference include Search-Optimization.com (www.search-optimization.com), Picture Marketing (www.Picturemarketing.com), ExactTarget (www.ExactTarget.com) and Business Wire (www.businesswire.com).

About American Marketing Association Orange County Chapter

The American Marketing Association Orange County is a group of marketing professionals dedicated to the advancement and professional development of individuals working in marketing and related industries. With over 300 local members, the OCAMA is a resource for business networking, research, education, and entertaining events with colleagues from the marketing industry. The American Marketing Association Orange County is a chapter of the national American Marketing Association (AMA), one of the largest professional associations for marketers, with 40,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. (www.ocama.com)

About Search-Optimization.com

Search-Optimization.com is a strategic Internet marketing company founded in 1994 located in Orange County that offers search engine optimization (SEO), website design/re-design, keyword research, website usability analysis, web analytics, pay-per-click management, contextual advertising, email marketing and ROI tracking. For more information call Gerry Grant at (714) 865-0222. (www.search-optimization.com)

Contacts

Search-Optimization.com
Gerry Grant, 800-274-5977 or 714-865-0222
gerry@search-optimization.com

Answer the Phone: Your Identity is on the Line

Beverly Hills, CA -- (ArriveNet - May 06, 2005) -- There hasn't been much good news in the battle against identity theft lately, with fraudsters staying one step ahead of the game. But don't panic, our old friend the telephone has come to the rescue.

We're all aware of the problem of identity theft, but did you know that your local pizza chain has had a solution for years? You recognize it as the system that prevents little Johnny from having twenty pizzas delivered to your door at midnight: the pizza chain calls you immediately after the order is placed to verify the validity of the order. Because little Johnny is afraid to be caught, he'll think twice about causing this pizza-related havoc.

TeleSign's patent-pending verification system has transferred this pizza concept to the high-tech world. It works like this: after filling out a form on a website, the user is prompted to enter his phone number. A robotic system then places a call to that number and speaks aloud a unique three digit code. Once that code is entered into the website, the authentication is complete. This system can be implemented at any point on a website: at registration, purchase, a specific time interval, or at the request of a user.

Email verification is the current standard for user authentication, but email may end up filtered, junked, bulked, or trashed. Because of spam, viruses, and phishing, email filtering has become so aggressive that even legitimate emails don't reach the inbox. But a telephone call cannot be stopped, making this the perfect time for the introduction of TeleSign’s solution.

The future of ecommerce is threatened by rampant fraud and lack of trust. TeleSign will force anonymous users to expose their faces by revealing their working phone numbers.

To try an interactive demo, visit (http://www.telesign.com/demo2/demo.asp) and have your phone ready.

For more information about TeleSign’s products and services, visit (http://www.telesign.com/demo2/) or email press2@telesign.com.

About TeleSign Corp.
TeleSign is a leader in innovative internet security solutions and provider of intelligent telephone-based verification solutions for any entity conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud and enhance trust in e-business.

TeleSign Corp. seeks to provide simplified solutions for any company conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. TeleSign’s Verification System is able to legitimize a web user’s claimed identification at a miniscule cost and with little inconvenience to all parties involved.

TeleSign’s Verification System is based upon the premise that ill-intentioned web users hesitate to disclose their working phone numbers. By placing a computer-generated telephone call coupled with a unique security code, we insist that a web user provide a legitimate telephone number or be rooted out. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud in e-commerce.

Visit http://www.telesign.com/demo2/ or call 310-276-5900 for more information.

TeleSign Corporation
Contact: Sam Gonen
Telephone: (310) 276-7843
Email: press2@telesign.com