SEOBy comes from "Search Engine Optimization By..." and is intended to be an informal professional organization for those that practice Search Engine Optimization, and operators of Internet search engines, vertical industry portals, and web directories

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SEO News Items

SEO Firm Needs More Space
Last February, Oneupweb moved into a new space four times larger than its previous building to accommodate its growing staff. Less than a year later, the company has filled the new space and is looking to use additional buildings while it adds onto its current facility this spring.

Search Engine for Source Code, Krugle.com
Krugle, Inc. unveiled its search engine for source code and related technical content. The Krugle search solution promises to deliver easy access to code and other highly relevant technical information in a single, convenient, easy-to-use interface.

New SEO Contest for "Redscowl Bluesingsky"
There have been several SEO contests in the past 2 years, but the SEOlogs.com "Redscowl Bluesingsky" SEO contest is unique in that all pages entered must be hosted on a new domain name.

Search Engine Strategies Conference To Feature Atlanta SEO Expert
A founding member of the Search Engine Marketing Professional Organization (SEMPO), the Technology Alliance of Georgia and the Atlanta Interactive Marketing Association, Stacy Williams is a frequent lecturer on Internet marketing. She has written articles for Digitrends, SEO Today, Competitive Edge and iMarketing News.

Dog Birthdays & Parties.com Hires SEO Agency for Interactive Needs - Dog Party Ranking
Dog Birthdays & Parties.com offers dog party hats, dog birthday parties, dog party supply, dog party games, dog party favors, dog party invitations, dog party decorations, canine party attire, and a pet discussion forum

Yahoo! Search Marketing Renews Its Sponsorship of Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) announced today that Yahoo! Search Marketing has renewed their charter sponsorship for the next fiscal year’s activities.

Search Engine Marketing Technology Provider SEMphonic Offers Tools as Combined Online Solution to Bridge Gap between Web Marketing and Web Measurement
MarketScan Keyword is the first on-demand search engine marketing (SEM) tool to provide fully-automated competitive keyword discovery and ranking. MarketScan Analyzer has been specifically developed to overcome the traditional complexity with currently available tools by providing seamless transition from collection of keywords to robust competitive analysis and reporting.

Verizon superpages.com Sponsors Search Engine Marketing Professional Organization (SEMPO)
SEM (Search Engine Marketing) consists primarily of SEO (Search Engine Optimization for websites) and paid advertising placements. Successful SEM requires ongoing research and training. SEMPO sponsors support the organization and provide the funds for primary research and developing educational materials for the industry.

Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry
Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.

Chinese Search Engine Optimization, Cultural Marketing and Factory Tours for Anything Made in China to be Offered by Sinotrading.us
Hand translations of meta tags, ads, page content and search engine optimization for the Chinese market are a few of the services now available through Sinotrading. While Sinotrading does not guarantee placement, all of its clients have numerous keywords ranked in the top ten on major search engines.

Strategic International alliance between Michigan based AQABA Global Search Engine Marketing – SEM Company and Cypress based Internet Marketing Firm, 5MEDIA
AQABA will be providing its global search engine marketing services to increase 5MEDIA clients’ organic rankings with top search engines like Google, MSN and Yahoo.

MathMagical-SEO the Search Engine Optimization Company has launched Free service WebDiagnosis for Li
MathMagical Ethical SEO Consultants have been serving Free for the limited time the Search Engine Optimization through WebDiagnosis services to interested clients from the small business to medium business as Music & Entertainment, Retail & Fashion and Business & Technology industries, for the limited time.

Boaz Babai will give a lecture about Internet Marketing and Search Engine Optimization (SEO) trends at IDC Herzliya
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) provide techniques and strategies to help companies and organizations to develop their online businesses.

Dana Todd to Participate in Consumer Reports WebWatch Panel
Three years ago, consumer advocate Ralph Nader filed a formal complaint with the Federal Trade Commission, charging that search engines were misleading consumers by mixing advertising text links and "editorial" search results. The search engines began labeling more clearly, but many people believe the core issue still persists.

Online Press Release A Great Search Engine Marketing Tool
If it is well-written and optimized for the news search engines, an online press release will get you increased exposure online, improve the visibility of your web site and drive qualilfied traffic to the site.

Search Engine War the new UK Search Engine Marketing Blog
Frequently updated with all the latest news and advice on organic search engine optimisation, pay per click and contextual marketing, Search Engine War is becoming a leading resource for businesses wanting to keep up to date with the search engine marketing industry.

AQABA launches Search Engine Marketing - SEM campaign for client
Global SEM Company AQABA launches Search Engine Marketing Campaign for client "E-Data". This campaign is designed to enhance visibility of website and to increase qualified traffic to most likely convert to a sale. Industry demographics show a tremendous ROI potential for EData.

Re-evaluating How Search Engines Explain the Presence of Advertising in Search Results
WebWatch discovered some engines reviewed in 2004 have gotten worse in their efforts to describe their business relationships with advertisers and how those relationships may or may not affect the objectivity of search content and results. Many engines have switched from once vivid disclosure headings and hyperlinks to less visible, muted versions, and some sites have stripped away disclosure links altogether.

Foyco, Inc. is Proud to Announce its Newest Web Site, Trophy-Universe.com
Company sales continue to rise as market factors align to encourage affiliate marketing tactics. Using both organic SEO and paid-position placement Foyco, Inc. has had great success in positioning itself in the affiliate marketing space.

Race Past Competition with New Website Optimization
and Keyword Tools
These diagnostic tools are available now for free to users of Developer Shed's network of sites. SEOs and webmasters can use the tools to maximize their PageRank, achieve the best keyword density and assess their competitors, rising above them in the quest for higher page rank in the top search engines such as Google, Yahoo!, MSN and others.

New Website for International Mesothelioma Program
The International Mesothelioma Program (IMP) at the Brigham and Women's Hospital, Boston, MA is both a clinical and research program geared toward developing more advanced treatment strategies for mesothelioma patients.

Most Web Operators Need to Go Back to Marketing 101
Recognizing the difference between features and benefits is elementary in old-school marketing. So why are so many websites filled with the bad marketing-think of advertising intellectual features instead of emotional benefits?

Internet Marketing and Search Engine Optimization Conference for Marketing Professionals
Attendees will learn about the $12 billion per year Internet marketing industry, including search engine optimization, the history and future of Internet search engines, pay-per-click (PPC) sponsored traffic techniques, and Web analytics to fine-tune online marketing for much higher return-on-investment (ROI).

LinkWorth Releases New and Innovative Marketing Products
With click fraud cases and customer insecurity, people are beginning to turn towards more orthodox methods of online marketing. Search engine placement has become the necessity and LinkWorth is just the company that provides the desired results with Billboard Link Ads and Rotating Keyword Ads.

Search Engine Marketing Professional Organization (SEMPO) Welcomes 350th Member
The Search Engine Marketing Professional Organization (SEMPO) today announced that it has reached the 350 member mark. SEMPO members range from the largest search engine marketing agencies to individual consultants.

U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads
A new study of 350 U.S manufacturers found that most of these companies fail to embrace basic natural search engine optimization (SEO) techniques that can help trigger online sales leads.

Sometimes, Search Engine Optimization Doesn’t Matter: SearchingWorks Helps Webby Award Winner on His Way to ‘Internet Oscars’
Although rtm86.com features no keyword-rich content, no optimized page title and virtually no incoming inks, it still succeeds superbly at its goal of entertaining and engaging site visitors and showcases that SEO isn’t always mission critical.

PRWeb Increases Available RSS Feeds from 220 to over 15,000 Pre-defined News Feeds and Unlimited, Dynamic RSS
The RSS feature from one of the industry's leading online press release newswires gives consumers of news the ability to identify, retrieve, personalize and efficiently organize news stories from disparate news sources.

Web Site Usability Testing Firm, eMergent Marketing Helps JC Whitney Increase Customer Satisfaction and Web Site Usability
JC Whitney’s Internet Marketing Manager, Pete LaBore, is leading the company’s efforts to increase the effectiveness of their Web site and make it easier for customers to use. When a new Web site design with enhanced navigational tools was developed earlier this year, LaBore engaged eMergent Marketing to conduct a series of comprehensive usability tests.

Reprise Media Selected to Manage Search Engine Marketing Efforts for PeoplePC Online
Reprise Media, a full-service Search Engine Marketing (SEM) firm, has been tapped by PeoplePC, a leading provider of high-quality, value-priced Internet service and subsidiary of EarthLink (Nasdaq: ELNK), to create, deploy and manage search campaigns that drive paid registrations for its value dial-up ISP service

SEO Firm Raise My Rank Announces New Client and Search Marketing Experiments
Experiments for the week included an attempt to determine the efficacy of the use of search engine submission forms and a study of the attention spans of editors working for online press release services.

Mesothelioma Victims Get Help - Baron & Budd Call on Zunch for Mesothelioma Website
For over 25 years, Baron & Budd, P.C. has fought to protect the rights of victims of disease caused by asbestos and other toxic substances. The National Law Journal named Baron & Budd to The Plaintiffs Hot List of 25 exemplary law firms in the US

Zunch Promotions Among Management: Search Engine Marketing Company Restructures for Growth
Top-ranked worldwide in search engine optimization, Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO.

Web Site Optimization Announces Free Presentation Illustrating Today’s Top “Organic” Search Engine Optimization Strategies
Content includes an in-depth tutorial on natural SEO with real-world examples and case studies. Plus, it gives an overview of search engine traffic, optimum keyphrase length, SEO best practices, plus the following tips on website optimization…

SEMphonic Unveils MarketScan; First On-Demand SEM Tool to Provide Fully-Automated Keyword Discovery and Competitive Analysis
The new product is the first on-demand search engine marketing (SEM) tool to provide fully-automated keyword discovery and competitive analysis.

New Open-SEO Company Gives Business More Opportunity to Integrate Website Marketing and Promotion Activities
Once Open-SEO has met with its client and the business"s requirements are understood, plans for SEO activities can be made and a flexible approach of deciding how and who can undertake the SEO activities that will be used.

Research and Markets: Search Engine Marketing: Search Users And Usage
An advertiser can have the highest bids, and top ranking, for major keywords; and the search engine (Google, for example) can be the most popular among Internet users. But until the consumer or businessperson clicks, no money exchanges hands.

Zunch To Sponsor Internet Retailer Show: Top Search Engine Marketing Company Exhibiting in Chicago
Keynote speakers for the event are Tom Beckwith, vice president of Amazon, and Fiona Dias, president of Circuit City Direct.

DigitalGrit Hosts Free B-to-B Search Webinar
It will offer tools and strategies for companies in the business-to-business space who are currently using -- or considering -- Search Engine Marketing (SEM) to boost their online sales and lead generation efforts.

SiteSell.com Has Revolutionized the Way Web Site Owners Exchange Links
The attitude at SiteSell.com is that old fashioned SEO is defunct. Give your visitors and the search engines what they want. Provide excellent, relevant and useful content.

Overture Services To Become Yahoo! Search Marketing Solutions
In conjunction with Overture's re-branding, Yahoo! will launch a new Advertising Solutions Center in the U.S., through which businesses can plan and buy Yahoo! Search Marketing Solutions products.

Search Engine Marketing Firm Page Traffic Qualifies as Google Advertising Professional
Google Advertising Professional (GAP) certification has not only given us the recognition but has also strengthened our knowledge regarding Google Adwords

Pay Per Click Advertising Fraud - The Inside Story
I will be disclosing some common business practices in the pay per click business model. Some of these comments will make a lot of advertisers extremely unhappy and it may draw backlash from some of the engines. Frankly, I don’t really care. My only concern is that someone from inside the pay per click industry finally address the issue of click fraud, head on, without skirting the truth. I will be confirming some of the pay per click advertiser’s biggest concerns and telling you the real story about the PPC business model from behind the scenes. This is my insider information. It’s what I know from working within the search engine market and talking to employees of other engines over the last (nearly) three years.

RSS Search Engine Optimization
In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Steps to Create & Promote RSS Feeds
RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet.

Hot Banana’s SEO Friendly Web Content Management Suite (CMS) Dramatically Increases Beaver Vending Web Site Conversions
Within 24 hours of the Beaver Web site going live, the Google robot spider had indexed the majority of the Beaver Web site and had favorably ranked many of the business objective pages after the first Google refresh.

Sales Without Search Engines
Yes, imagine an Internet world where no search engines exist, and anyone trying to make a living online selling a product or service has to be found. Where would you list your site? How would you get your site found by your potential customers?

Rise in Online-Advertising Prices At Search Sites May Be Overdone
There has been a bona-fide boom in advertising on Web search engines in recent years. But according to some marketers, the corresponding boom in prices for search ads is overdone.

Dana Todd of SiteLab Elected as SEMPO President
Other positions filled included: Kevin Lee of Did-It (Chairman); John Sanchez of Zunch Communications (Vice President); and Jeffery Pruitt of iCrossing (Secretary/Treasurer).

Google vs AFP lawsuit may end search engines and blogging as we know it
All internet eyes will be on the court case of AFP and Google. The outcome could spell doom for search engines and blogs as we know them and end news syndication online. Possibly enabling a select few to control all our online news.

Measuring Link Popularity
Most search engines allow you to identify and count the number of links coming back into your site. On Google, for example, just enter link:www.yoursite.com and you’ll find a list of sites that link to you. You could also use one of the link checking sites like LinkPopularity that tests several search engines at once or download free software from CheckLink to easily check your own site, your clients’ and your competitors sites.

InterActiveCorp buys Ask Jeeves for $1.85 billion
InterActiveCorp has agreed to a $1.85 billion buyout of Ask Jeeves, a search engine that has long been overshadowed by Google and Yahoo.

How To Increase Search Engine Ranking Is Topic Of New Report Offered By AddPR.com
Press Releases are text based and appeal to even the most archaic search engine spiders who find the keywords in your release and follow the links to your website thus associating your website with the keywords that you want to be found and top ranked in the search engines.

MathMagical-SEO the Search Engine Optimization Company launched a website http://www.MathMagical-SEO.com
MathMagical-SEO—the New York based Search Engine Optimization, Internet Marketing & Fundamental Marketing consulting Company launched a website http://www.MathMagical-SEO.com to their esteemed clients. [ Editor's note: All your press release are belong us! ]

PR Web Unveils Advanced News Search
PR Web today unveiled a new platform of advanced news search engine promotion services. This new platform offers search engine marketing firms and their clients help optimizing, distributing, and tracking press releases.

PR Web and SEO-PR Announce 25 Search Engine Promotion Partners
PR Web, a leader in global news and press release distribution, and SEO-PR, a pioneer in optimizing news releases for news search engines, today announced the successful launch of two search engine promotion partner programs.

Majestic-12 : DSearch - [News worth knowing!]
DSearch is a project that aims to build a Distributed World Wide Web Search engine, which will take advantage of power of multiple home and work computers around the world in a fashion similar to projects such as SETI@Home. Anyone with a compatible computer with broadband connection can join this project by downloading free software. This client software will run in background and crawl pages. Crawled data will then be send back to base for indexing.

destra launches Australia’s most affordable SEO service for SME market
While awareness of the value of SEO has increased, so has the realisation that the fees sought by SEO consultants are prohibitively expensive to the average sized Australian business.

Learn the Essentials of Search Engine Marketing
Search engine marketing is the latest buzzword among businesses, and for good reason. Almost three out of four—or nearly 75% of US Internet users have utilized a search engine to find information, products or services online. Additionally, the more well-off an Internet user, the more likely they are to do product information research via search engines.

SEOwalk Contest Perpetuates Wrong Focus - Rankings, Not Qualified Traffic
A new SEO ranking competition, SEOwalk, seeks to challenge competitors to work at getting the best rankings for SEOwalk, while others work to be found for all other keyword phrases around the content to SEOwalk away with the lion's share of the traffic the SEOwalk contest generates.

Click Fraud Looms As Search-Enging Threat
It cost Harrison as much as $20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products. She was being victimized by "click fraud," a scam that threatens to squelch the online advertising boom that has been enriching Google Inc., Yahoo Inc. and their many business partners.

JupiterResearch Projects Vertical Search Will Drive Industry Growth
JupiterResearch projected in its newly released report, Vertical Search: Early Marketers Will Reap Rewards of Low Pricing, that the search industry will develop in much the same way historical media markets before it have, with the broad-based search engines spawning a raft of vertical search engines dedicated to specific categories.

SEO Book search engine information resource, announces new affiliate program
The SEO Book is a current ebook which helps webmasters learn how to effectively promote their websites in search engines such as Google, Yahoo!, MSN, and Ask Jeeves using the latest search engine optimization techniques.

Oneupweb Team Recognized as Certified Google Advertising Professionals
Google recently announced that search engine marketing firms meeting a list of criteria, were invited to become Google certified professionals. The program required SEMs complete and pass a comprehensive test and manage a number of client AdWords accounts.

ARPU~UP unveils a search engine optimization based campaign to raise awareness of MTRE
Search Engine Optimization ( SEO ) provides techniques and strategies to help companies and organizations to develop their online businesses. The growing importance of search engines should motivate start-ups and innovative high-tech companies to consider their websites not just from the aesthetic point of view, but instead from functional and marketing aspects.

Search Engine Marketers in Dallas/Fort Worth Create Organization
The purpose of DFWSEM is to educate area marketers on the benefits of search engine marketing and search engine optimization as well as provide guidance to the local marketing community with regard to the best practices and latest developments in the search engine marketing industry.

Search Engine Marketers Descend on Dallas
Sponsored by the leading search companies, Advertising.com, Business.com, Commission Junction, did-it.com, Digital Grit, FindWhat, Google, Kanoodle, LinkShare, Overture, Performics and Quigo -- the IAB Search Road Show provides marketers and advertising agencies with access to experts, research findings and case studies.

Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) Host Leading Search Engine Marketing Authors and Speakers
DFWSEM invites all Webmasters and interactive marketers for a discussion on growing your business using search engine optimization and pay-per-click advertising programs.

Self-Promoting Websites that Makes Website Owners Money on the First Day
The big module that PPC search engines will love is a Catalog that directly promotes products into PPC’s and generates the keyword terms for them automatically and verifies that the user is not “spamming” the PPC.

Interview With A Link Spammer
For a programmer, writing programs that will link-spam vulnerable websites and blogs is easy. All you need is a list of blogs which even a semi-competent programmer can pull together by searching for keywords such as "Wordpress", "Movable Type", and "Blogger".

Search Engine Optimization Expert Todd Mintz Published In Search Engine Guide
The SEO experts at Cube Management can map out a strategy that enables your prospects and customers to easily find your site online, greatly increasing your opportunity to convert site visitors into leads and leads into sales.

Search Trade Shows Big Hit For Zunch Dallas Firm
Zunch Communications, Inc. has been on the road recently, presenting the Dallas-based interactive marketing firm’s offerings at trade shows in San Jose and Chicago.

Zunch Brings New CFO to Team Dallas Firm Continues
Zunch Communications, Inc. of Dallas has added a new member to its Executive Management Team with the recent acquisition of Alan Buehler, who assumes the role of Chief Financial Officer for the web services firm

SEO News Archives
July 2004	August 2004