Wednesday, July 19, 2006
Ads Eyes Don't Just Seem To Follow You, It Really Does!
ALMONDNET GRANTED SECOND PATENT FOR BEHAVIORALLY TARGETED ADVERTISEMENTS
Patent Results From AlmondNets Continued R&D In Online Advertising Technology
NEW YORK For Immediate Release - AlmondNet, a New York-based media and advertising technology company, has announced that it has been awarded a second online advertising patent (Patent # 6,925,440) from the U.S. Patent and Trademark Office. AlmondNets newly awarded descriptive-profile patent secures a method for the owners of online consumer profiles to earn revenues from ads targeted based on their profiles.
AlmondNets (www.almondnet.com) Post-Search network serves relevant ads to consumers based on their recent online searches. For example, a consumer who searches for car insurance information might then see an ad from an insurance provider when reading sports news, weather, or any other content for up to 30 days following their initial search. Post-search ads do not utilize personally identifiable information, and every ad allows consumers to opt out if they wish.
"In a behaviorally targeted ad world, knowing a persons purchase-intent is key to presenting relevant ads. Determining purchase intent is especially challenging when people spend less than 5 percent of their online time searching. AlmondNets newest patent is key to delivering relevant ads based on purchase-intent since it provides profile owners with an economic incentive to share those valuable purchase-intent profiles. With purchase-intent profiles, relevant behaviorally-targeted ads can be delivered to consumers wherever they happen to be on the web". said Roy Shkedi, founder and CEO of AlmondNet.
"AlmondNets continued investment in R&D and the development of innovative IP, which reflects the companys vision of where it thinks the online advertising industry is headed, has resulted in a second extensive patent that covers AlmondNets Post-Search solution and expands AlmondNets IP portfolio," said Michael Kubin, AlmondNet board member and Evaliant co-founder.
About AlmondNet
Founded in 1998, AlmondNet (www.almondnet.com) is a New York-based media and advertising technology company that revolutionizes search and makes the Internet advertising market efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they made.
To interview AlmondNet or for additional info, contact:
Jeff Rutherford
413 369 4128
jeffru@tryloncommunications.com
