Monday, September 25, 2006

 

Magazine for Search Industry Professional

Search Marketing Standard Magazine
 
I haven't see too much press about this magazine. It's being distributed at some search engine marketing trade shows, but I have yet to make it to one of them. They are either too expensive, too far away (as much as I would like to see Tokyo and London again...), or I'm just too darn busy with my Internet consulting work to get away.
 
I've long thought that there should be a magazine for us. One that covers search engines and the industry in general. Search Marketing Standard does that pretty well, but the focus so far is really on SEM and not SEO. Oh, they do have some articles on the subject, but for someone that's been in the industry for a while they didn't offer me much.
 
Still, I plan on reading every copy I get. We do some PPC campaign management for clients and I expect more significant change in that area, SEM,  that in SEO anyway. Here's some info from their site:

Search Marketing Standard is the first magazine that search marketers can call their own. The ever-growing demand for search marketing services and information has led to a need for a specialized magazine dedicated to make this knowledge easily accessible. Here at Search Marketing Standard we’ve stepped up to the challenge and set out to create the first publication for the search marketing industry.

Search Marketing Standard is devoted completely to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.

http://www.searchmarketingstandard.com/

(hris

Suggested keywords include search magazine, search engine magazine, marketing magazine, web marketing magazine, internet marketing magazine, sem magazine.

Free subscriptions to non-search industry magazines can be found here.


# posted by (hris @ 7:53 AM
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