SEOByLOG

Entrepreneur Launches Web's First Tag Directory to Raise Money for His Wedding

A 37-year-old Canadian entrepreneur wants to pay for his wedding - and walk away debt-free - by selling listings on his del.icio.us account for $20 per listing.

Toronto, Canada (PRWEB) November 28, 2005 -- A Canadian entrepreneur wants to raise funds for his wedding by listing websites on his del.icio.us account for $20 per listing. Patrick Ryan, 37, and his fiancée have been dating for 5 years; he hopes that TagDirectory.net will attract advertisers. Advertisers will be able to list their website under as many categories (tags) as they want.

Patrick Ryan, from Toronto, Canada, came up with the tagdirectory.net concept after thinking of ways to walk away from his wedding debt-free. In May of 2005 over the Victoria Day weekend, Ryan surprised his fiancée by proposing to her in New York City's Central Park. The couple then set the date, October 12, 2006 and decided on a destination wedding. When the couple realized the number of invites to be sent out (each comes from a large family and over 200 relatives must be invited to the wedding), they realized that the wedding was going to cost more than they had originally expected. With all of the up-front costs the majority of the funds are needed immediately.

When asked why he is taking this innovative approach to his wedding finances, Ryan said that he does not want money to stand in the way of he and his fiancée's future happiness. "I've heard that for most couples, money is the biggest cause of problems. I want Keri and I to have a very happy marriage. I'd want to be debt-free after the wedding."

Websites such as Google, Amazon, IMDB, 43 Things, Flickr and of course del.icio.us are all employing the use of tagging as a way of organizing their data. Any advertiser can list their website using the new categorizing method of tagging. Tagging allows for a website to be classified under multiple sections. In current directory structures, an advertiser can only be listed under one section.

One of the website's advertisers, Scott Weisbrod, commented, "A Tag Directory is an innovative approach to advertising that provides businesses with an opportunity to promote their services or products to a captive and engaged audience."

"I think this will appeal to anybody with a website," Ryan commented. "The cost is reasonable for all advertisers. Every advertiser needs to drive traffic to their website. Tagging allows advertisers to list their website under multiple categories (tags) for the price of one listing."

Ryan believes that the tags will offer very good value since the website will be kept online for at least 10 years, although the aim is to have it up for as long as possible. "It will be kept as an archive for all to refer back to later. Tagging is something that will shape the way people interact with the Internet. The goal is for the website to become a foot note on Wikipedia (the online encyclopedia)."

Asked how much he needs for the wedding, Ryan said, "I estimate about $150 K; however, you never know. The wedding just keeps getting more expensive. As soon as you approach a retailer and you tell them you are getting married, the price of goods goes up five times." Ryan said that if he ends up with more money then he would help out those closest to him. Since he is an Internet entrepreneur he has some solid concepts that he would invest in.

Find out more about Patrick Ryan and this Internet shaping idea at www.tagdirectory.net.

Contact: Patrick Ryan
416.691.8708
www.tagdirectory.net

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Press Contact: Patrick Ryan
Company Name: TagDirectory.net
Email: email protected from spam bots
Phone: 416-691-8708
Website: www.tagdirectory.net

[ Editor's comment: Wow, $20 for a link on the home page! That certainly is resonable. Well, I guess it's not that great since the home page has a Google PageRank of zero. Also, the links go to del.icio.us, so I don't see what the value of THAT is...? Why am I reminded of those stupid million-pixel ad sites? (hris ]

AdWatcher.com Targets Click Fraud in Online Holiday Advertising Campaigns

AdWatcher.com, an online ad tracking and click fraud monitoring company, predicts that click fraud will prove to be a larger threat online than originally thought for 2005’s holiday advertising campaigns.

New York City, NY (PRWEB) November 28, 2005 -- Based upon holiday projections of record-breaking sales through the end of the year, AdWatcher.com, an online ad tracking and click fraud detection service, predicts that click and other types of online-based fraud will prove to be an even larger threat than originally thought.

With more money being spent by businesses on online advertising for the holiday season than ever before, those who plan to defraud the industry are indulging not only in more and more incidents of click fraud but also some pretty inventive, sophisticated and complex ways to attack the defences webmasters put in place to protect their pay per click campaigns on Google, Yahoo, and other search engines.

Studies by such leading shopping research icons as Nielsen and JupiterResearch have estimated that the 2005 holiday shopping season will increase by approximately $26 billion, or 21.9% over last year. Retailers are expected to use more personalization in their ad campaigns this year, as an increasing use of contextually targeted ads throughout 2005 has demonstrated these aspects to increase conversions.

Competition for the online dollar has been intense this year, making it all the more important to ensure that every penny you have spent in targeting your ad campaigns has been spent wisely. The only way to be certain of that is to track visitors to your website -- how they got there, what they did while they were there, and where they went after they left, hopefully after pausing to use your shopping cart system to make a purchase.

Because you will have spent more effort this year in making sure that your ads are content-rich and tailored to appeal to the type of people who buy your products or services, you can’t stop there -- you need to know where and when your ad worked best. Armed with this information, you can craft future ad campaigns to hit during the time of day, the local area, and at the types of websites your demographic hangs out at, making the maximum possible impact at the maximum effective time for the highest possible yield.

“By collecting and analyzing data throughout the year, a business becomes more authoritative about the efficacy of their attempts at ad tracking, and is in a position to carry out some of our suggested way to increase reach,’ said Boris Mordkovich, Director of Operations of AdWatcher.com (http://www.adwatcher.com) a New-York based company that specializes in helping small- to mid-sized businesses detect and deter click fraud in their Pay Per Click campaigns.

As advertisers begin to see their carefully crafted ad campaigns unfold across websites around the Internet, it will turn into a winter wonderland for those retailers who were well prepared and a windswept wasteland to those who left it too late or didn’t prepare well before hand.

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Press Contact: Boris Mordkovich
Company Name: MORDCOMM, INC.
Email: email protected from spam bots
Phone: 800.543.9579
Website: http://www.adwatcher.com  

Free Blog/Web Site Counter  http://www.cohit.com/
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Oneupweb Online Seminar Reveals Search Strategies for Holiday Marketing

Pay-per-click campaign tips that marketers can use now by search engine optimization and marketing leader Oneupweb.

Lake Leelanau, MI (PRWEB) November 23, 2005 -– “Home for the Holidays” may be a wonderful sentiment, but it’s a poor marketing strategy to lead holiday shoppers to a home page, notes Oneupweb, a trusted leader in search engine optimization and marketing. Oneupweb makes this and other tips available in a whitepaper, Are Your Pay-per-click Campaigns Ready for the Holidays and a supporting webinar recording, Ringing In Holiday Sales Through Savvy Paid Search Campaigns. Both are available at Oneupweb.com.

“Your home page isn’t a good landing page for a pay-per-click advertising campaign,” explains Oneupweb CEO Lisa Wehr. “A customer’s click should land directly on a page with a holiday theme that’s relevant to the campaign, and make it easy to search for and purchase a gift.”

During the live webinar co-hosted by Chris Sherman of SearchEngineWatch.com, Oneupweb discovered that nearly one-third of participants admitted they didn’t know how to measure their campaigns’ success. “That’s an appalling number,” Wehr says. “The first question a marketer should ask when designing a holiday campaign is: ‘Do I have my analytics in place?’ Otherwise, you can’t tell what’s working and what’s not.”

The webinar audience also reported using a wide budget range for campaigns running this season. Nearly half the participants had relatively small budgets (less than $10,000), while 13 percent had budgeted more than $80,000 for pay-per-click advertising to drive their online marketing.

“Whatever the budget, marketers are trying to maximize campaign efficiency. And with pay-per-click campaigns they can make changes mid-season, saving thousands,” says Wehr. “The lessons learned today in this paper and webinar can help marketers save money, tomorrow. It’s just that fast.”

Oneupweb has developed ten questions marketers should ask when designing a paid campaign for the holiday rush. In addition to measurement tools, discussion points include:

* Holiday keywords – shoppers use terms like Christmas, Chanukah and Kwanzaa
* Comparing click-through rates – making sure that short-term campaigns generate at least as much response as ongoing efforts
* Cost per acquisition – learning which words and phrases generate the most clicks and highest sales
* Linking ads to specific landing pages – leading the customer directly to a purchase, instead of an endless menu of choices
* Testing – how to test ad creative to see which messages work best
* Budgeting – build increased response rates into your pay-per-click budget
* Shopping engines – taking advantage of this growing force in online marketing
* Adjusting the campaign for product and shipping availability – as the holiday nears, inventory and shipping become more important

Wehr stresses that marketers should use these strategies year-round. “Holidays aren’t just in December,” she says. “Valentine’s Day, Mardi Gras, Passover, Halloween and other events are all opportunities to attract customers. It’s never too early to plan for the next big sales season.”

About Oneupweb
Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews and blog StraightUpSearch, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Maritz, TransUnion, LasikPlus, Schwan’s, Silkflowers.com and BuyCostumes.com, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

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Press Contact: Rachel North
Company Name: ONEUPWEB
Email: email protected from spam bots
Phone: 231-256-9811 -116
Website: www.oneupweb.com

Press Release Writing and Distribution Service for Small Businesses Achieves High Ranking

The third highest ranked public relations web site is not one of the world's major PR firms. It is ThatPRGuy.com, the web site of independent PR consultant David M. Bresnahan.

WAKEFIELD, N.H. (PRWEB) November 22, 2005 -- A small, one-man press release writing and distribution service has surpassed virtually all the largest public relations companies in the world by being ranked third by Ranking.com.

David M. Bresnahan, a journalist and broadcaster with 30 years of experience, recognized a need in a niche market that was not being serviced by traditional PR firms. He offers individualized press release writing and distribution services for small businesses and organizations through his web site at http://www.ThatPRGuy.com.

"There is a large number of small businesses that are trying to establish an Internet presence, but no one knows they exist. The owners of these companies do not have the means to hire a full-service PR firm and pay large retainers month after month, but they need public relations services" explained Bresnahan.

Bresnahan provides free help to small business owners that includes a free report on using press releases for publicity sent by e-mail to visitors to his web site, free tips on how to write a press release yourself at www.ThatPRGuy.com/releasetips.htm, and hundreds of press release examples at www.ThatPRGuy.com/releases.

"Net-entrepreneurs recognize the value of regular monthly news releases, but they need an inexpensive way to write and send a press release to traditional and online news media. Most small businesses cannot afford large retainers and hourly fees, so I found a need and filled it with lots of free help and guidance, as well as a fixed-price service that makes public relations affordable for the little guy," he said.

Ranking.com provides market research upon a statistically, geographically, and demographically significant number of Internet surfers to calculate the ranking of the top 900,000 most visited web sites. The third place position is a remarkable achievement because Bresnahan's site beat all but two other public relations firms in the world to achieve the position on www.Ranking.com.

ThatPRGuy.com has also achieved number one ranking for many keyword phrases for organic search results, a major accomplishment in the world of search engine optimization. In other words, the site shows up on Google and other major search engines without paying to be in those search results.

Ranking.com has scored www.ThatPRGuy.com with a "Trust" rank of 5, and a traffic ranking of 105,596 out of all web sites in the world. The site is ranked third in the category of public relations, with 7,142 links to it on other web sites, and a world-wide popularity ranking of 42,588 out of all web sites. ThatPRGuy.com has a Google page rank of 5.
Bresnahan provides a free report on using press releases for publicity by e-mail to his web site visitors, free tips on how to write a press release yourself at www.ThatPRGuy.com/releasetips.htm, and hundreds of press release examples at www.ThatPRGuy.com/releases.

"I understand that many people who are struggling to start and run a small business may need to try and write their own press release, so I provide resources for them to do that. I want to help them any way I can, even if they are not actually hiring me to do their work," he explained.

Bresnahan has over 30 years of experience as an award-winning journalist, broadcaster, book author, and public relations consultant.

Contact:
David M. Bresnahan
603-522-0148
email protected from spam bots

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Press Contact: David Bresnahan
Company Name: THATPRGUY.COM
Email: email protected from spam bots
Phone: 603-522-0148
Website: http://ThatPRGuy.com

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[Editor's comment: Very impressive. Well, it would be, except that Ranking.com is really worthless junk as a means of determining importance. Let's just say that being positively regarded by Ranking.com is neither significant or difficult, in my opinion. -(hris ]

 

Oneupweb Launches Search Optimization & Marketing Blog, StraightUpSearch, Providing Straight Talk for Marketers

Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the launch of StraightUpSearch.com, the company’s blog. StraightUpSearch is a forum for Oneupweb’s SEO and SEM inside experts to provide industry insight and present a clear view of search engine optimization and marketing best practices. The blog is named for its behind-the-scenes, unvarnished perspective, free of puffery. The bright clean design supports the editorial tone.

Lake Leelanau, MI (PRWEB) November 21, 2005 -- Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the launch of StraightUpSearch.com, the company’s blog. StraightUpSearch is a forum for Oneupweb’s SEO and SEM inside experts to provide industry insight and present a clear view of search engine optimization and marketing best practices. The blog is named for its behind-the-scenes, unvarnished perspective, free of puffery. The bright clean design supports the editorial tone.

The blog raises controversial ideas and encourages comments from dissenting points of view. “If there are sacred cows in search, then this is the place to challenge them from a marketing point of view. Don’t come to StraightUpSearch to see typical griping about SEO spammers,” explains Oneupweb CEO Lisa Wehr. “Come to get your creative juices flowing, have a laugh or learn something new.”

“We’ve been writing our blog for ourselves, our clients and partners for months. It’s filled with great ideas and insight. We decided that a broad audience would also benefit from the content,” says Wehr. “We include opinions from people who work in all our departments, delivering straightforward insider info.”

Recent StraightUpSearch posts have involved topics such as the way children search on the internet, the recent proliferation of splogs (blogs consisting of only spam), the short-lived careers of CMOs, Google’s recent Jagger update and Martha Stewart’s SEO needs, written by authors from every perspective of search: paid, natural, research, creative development and even marketing.

“We include those ‘ah-hah!’ moments, the ones you hear in conversations around the coffee machine but that aren’t often presented in industry forums,” adds Wehr.

Recent notable posts include:

Blogs Help Those who Help Themselves addresses the oft-touted strategy of blogging for search engine optimization purposes, why it can work, and why it usually doesn't.

The Jagger Backlash Myth gives readers Oneupweb's unique insight into Google's recent "Jagger" algorithm update and its effect on users' search engine preference.

Long Term SEO Strategy or just "Fool's Gold" describes the peril of quick-fix SEO tactics and how the right long-term natural optimization campaign can deliver big ROI without the risks.

Tiny Screen, Big Opportunity and Turn Signals, Window Wipers & Touch Screens discuss recent developments on the mobile search landscape, and things savvy marketers can do to get ready.

About Oneupweb
Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Maritz, TransUnion, LasikPlus, Schwan’s, Silkflowers.com and BuyCostumes.com, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

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Press Contact: Rachel North
Company Name: ONEUPWEB
Email: email protected from spam bots
Phone: 231-256-9811 -116
Website: www.straightupsearch.com

Doug Nyren Joins SpiderSplat as SEO Consultant and PRConsultant in the Boston Office

SpiderSplat Consulting, Inc. announces the hiring of Doug Nyren as a full time SEO Consultant and head of the PRConsultant Division of SpiderSplat Consulting, Inc.By hiring Doug, SpiderSplat expands its Press Release Optimization Service entitled PRConsultant™.

Boston, MA (PRWEB) November 21, 2005 -- SpiderSplat Consulting, Inc. announces the hiring of Doug Nyren as a full time SEO Consultant and head of the PRConsultant Division of SpiderSplat Consulting, Inc.By hiring Doug, SpiderSplat expands its Press Release Optimization Service entitled PRConsultant™.

Doug graduated from Syracuse University with a dual major from the schools of Information Technology & Management and The Maxwell School of Citizenship. While taking a postgraduate computer programming class, Doug interned as an IT specialist part time at SpiderSplat Consulting Inc. At the same time Doug was doing part time web design (utilizing coding in PHP, mySQL, HTML,) and tech support (PC's and Macs) for a small IT publishing company, New Work Media. While participating in both internship programs, Doug was offered the opportunity to head up the publishing firm's IT department which he accepted until the company closed in mid January of 2004.

Doug has also worked as a Network Administrator/Onsite Tech Contact for Exgenex, a lead retrieval company providing IT solutions for trade shows and their customers across the U.S. Most recently Doug was employed at Cantella & Co. Inc. a brokerage firm in downtown Boston with three hundred employees. Doug provided software development (PHP, mySQL, PERL, HTML) and technical support for the brokers off site and the in-house office staff as well as creating custom CRM applications for a variety of different brokers.

As a full-time Consultant at SpiderSplat Consulting Inc., Doug believes using a mixture of both analytical skills (developed through his art & sciences background), and technical skills (developed through his education and work experience) is the best approach in providing solutions in a time and cost efficient manner. By merging business management skills and technical ability, optimum desired results can be obtained. “Clear communication between the technical expert and the client is what creates success”, says Doug Nyren. In addition to playing the lead role in the PRConsultant™, Doug will be assisting in the development of the PPC search engine, http://www.positionclick.com .

About SpiderSplat Consulting, Inc.

SpiderSplat Consulting, Inc., http://www.spidersplat.com is a web strategy consulting firm located in Boston, MA founded in 1997. We offer outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized eCommerce sites.

Specialized in Strategic Web Marketing, Targeted KeyWord Marketing and Search Engine Optimization; we achieve verifiable results to drive keyword-based web traffic. As a "Pay-Per-Performance" Internet Advertising Consultancy we deliver results and are compensated only upon verified success.

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Press Contact: Eric Melin
Company Name: SPIDERSPLAT CONSULTING, INC.
Email: email protected from spam bots
Phone: 6174825934
Website: http://www.spidersplat.com

RSS Feeds Submit is a tool that automatically submits RSS feeds and Blogs to 58 of the most popular search engines and directories within minutes

Roselle Park, NJ (PRWEB) November 21, 2005 -- ProgressiveSoft announces the release of the new version of RSS Feeds Submit, a utility tool that automatically submits RSS feeds and Blogs to 58 of the most popular search engines and directories automatically.

Due to the recent marketing trends and better content delivery over e-mail, RSS is quickly gaining momentum. Microsoft recently announced their full support for RSS in the next version of their Internet Explorer, as well as the next version of their Windows operating system. And Google trying to patent ads in RSS, this would be the best time for publishers and webmasters to start distributing their own RSS content and driving massive amounts of traffic to their websites.

RSS Feeds Submit is an automated software tool which submits blogs and RSS feeds top over 58 of the most popular search engines and directories. Real-time stats are displayed throughout the submission process. The user may browse a listing of the result pages from each search engine, verifying their feed was successfully submitted. Submitting a feed to more than 58 RSS search engines can take less than one minute to complete - compared to several hours of manual submission by hand.

"RSS Feeds Submit saves time by eliminating repetitive data entry work with our automatic submission tool. Now bloggers and webmasters can submit their feeds to the most popular directories and search engines within minutes and increase their search engine rankings," says RSS Feeds Submit developer Mike Keller.

The following search engine and directories are supported:

Add A Feed, Blbog, Blo.gs, Blog Digger, Blog Matcher, Blog People, Blog Rolling, Blog Roots, Blog SE, Blog Shares, Blog Snow, Blog Universe, Blogdex, Blogg, Cocolog-Nifty, CompleteRSS, Contents Matter, Coreblog, Datashed, Daypop, Deskfeeds, Easy RSS, Effbot, Feed Directory, Feed24, Feed Burner, Feedplex, Feeds Farm, Icerocket, Intelliseek, LaserMemory, Moreover, MyBlog, My Yahoo, News Is Free, NewzFire, Nooked, PLAZOO, RSS Feeds, RSS Network, RSSKnip, SnipSnap, Syndic8, Technorati, Thingamalog, TopixExchange, Weblogalot, Weblogs, Weblogues, FeedsForAll, Yahoo.

Registered users of RSS Feeds Submit may add an unlimited number of RSS feeds for submission, unlock more RSS search engines, and receive upgrades to the latest version at no charge by using the update feature built into the software.

A fully functional demo is available to the public at http://www.rssfeedssubmit. Program registration is US$29.95 and may be completed from the company’s web site.

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Press Contact: Mike Keller
Company Name: PROGRESSIVESOFT
Email: email protected from spam bots
Phone: 908-303-3477
Website: http://www.rssfeedssubmit.com

Web Marketing Firm SpiderSplat in Boston Welcomes Brian Hawkins as Director of Business Development for Search Engine Marketing (SEM) Sales

SpiderSplat adds a new team member to develop strategic resellers for affordable SEO/SEM services. SpiderSplat, a leader in performance based web marketing, today announced the appointment of Brian Hawkins to VP of Sales & Business Development. In his new role, Brian will be instrumental in building strategic reseller partners and to continue the sales team success.

Boston, MA (PRWEB) November 19, 2005 -- SpiderSplat adds a new team member to develop strategic resellers for affordable SEO/SEM services. SpiderSplat, a leader in performance based web marketing, today announced the appointment of Brian Hawkins to VP of Sales & Business Development. In his new role, Brian will be instrumental in building strategic reseller partners and to continue the sales team success.

Mr. Hawkins is an industry veteran who previously worked for a search engine marketing agency. He brings to SpiderSplat Consulting, Inc. a great deal of industry knowledge and experience in developing strategic online marketing partnerships for fortune 1000 clients. His experience and knowledge of the industry will be indispensable in his role for developing strategic reseller programs with companies as agency’s and direct marketing companies to web design firms, etc. He will also continue SpiderSplat’s sales growth and oversee SpiderSplat Consulting, Inc.’s new affordable SEO & SEM product line, http://www.thespidertrap.com.

"I’m excited about making the career change to SpiderSplat because they have 8 years of developed search technology & industry experience dedicated in creating performance-based partnerships with their clients" says Mr. Hawkins.

Prior to SpiderSplat, Mr. Hawkins has been an industry dot com survivor working in various business development and marketing roles. Beginning his career with an online recruiting start up and eventually working his way up to Monster.com. He is a co-founder of Photobots.com, a small dot com that captures digital pictures of special moments and posts them on the web, enabling family and friends to share moments together. His experience with the high-tech digital technology industry has evolved from his work with Fuji Film Digital. In addition, Brian has also managed a lead generation call center and sales team for ADT Security Services. Previously, Mr. Hawkins received his B.A in entrepreneurship and small business management from Northeastern University in Boston, Massachusetts.

Company Overview

SpiderSplat Consulting, Inc. is a web strategy consulting firm located in Boston, MA founded in 1997. SpiderSplat offers outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized companies. Specialized in strategic web marketing, targeted keyword marketing and search engine optimizations; we achieve verifiable results to drive keyword-based web traffic. As a "Pay-Per-Performance" internet advertising consultancy it delivers results and is compensated upon verified success.

Services Offered:

In an age of CPC, PPC, CPA, and CPM based online advertising, we understand advertisers now have the ability to accurately predict the success of ad campaigns and invest accordingly. SpiderSplat media buyers and marketers are experienced web professionals and technicians with the technical ability to manage all facets of a web-centric company; and provide a precise ROKI™ Return-on-Keyword Investment. Our up-front consulting fees are nominal, but we do require clients adopt a web analytics system (detailed server stats) to be initiated so we can monitor successful keyword campaigns. Read more about PPPA (Pay-Per-Performance Advertising™) and our pricing plans. Or request a Technical Advertising Consultant to walk you through a no-obligation Free Demo of our services.

20051118SS00

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Press Contact: Doug Nyren
Company Name: SPIDERSPLAT CONSULTING, INC.
Email: email protected from spam bots
Phone: 617-482-5934
Website: http://www.spiderslat.com

Search Marketing Agency Ranked 6th in Deloitte Technology Fast 50

Search engine marketing agency Neutralize achieves top 10 Deloitte Technology Fast 50 Awards ranking

(PRWEB) November 18, 2005 -- Neutralize the UK-based search engine marketing agency has been ranked 6th in the Deloitte 2005 Technology Fast 50 Awards http://www.fast50.co.uk.

The Technology Fast 50 Awards is a celebration of the UK's fastest growing high technology companies. The awards identify the trends that are shaping the technology, media and telecommunications sectors and caters for the South East and South West (including South Wales), and London based businesses. Lucy Cokes is the only female business owner listed in the Fast 50 Awards.

Since managing director Lucy Cokes set up the company in her spare bedroom six-years ago, Neutralize has become a well-known and respected leader in its field. The Technology Fast 50 is the third accolade Lucy has received this year, having won the ‘best use of technology’ and ‘entrepreneur of the year’ awards at the Cornwall chamber of commerce and industry’s first Hub awards ceremony dedicated to business people in their twenties.

In February of this year Neutralize were finalists in the ‘marketing firm of the year’ category of the UK Technology Innovation and Growth awards, where they were ranked in the top four twice, for two of their clients campaigns.

Neutralize offers a range of search marketing services including enterprise-level search engine optimisation (SEO) and large-scale pay-per-click campaign management.

Lucy Cokes comments, “We are very proud to have made it into the Deloitte Technology Fast 50 Awards and achieved a ranking of 6th amongst such strong competition. This demonstrates the ever growing importance of search.”

“This award shows that the search marketing industry is really growing up and is able to compete in the same arena as other technology companies and mediums.” concludes Cokes.

Contacts:
The media spokespeople for Neutralize are Lucy Cokes, managing director and Edward ‘Teddie’ Cowell, technical director.

About Neutralize
http://www.neutralize.com
+44 (0)870 0630707

Neutralize is a full service search engine marketing agency. An Overture Accredited Search Marketing Company (SEM), UK Premier Affiliate to Atlas OnePoint (GoToast) and also a Contributor Member of Search Engine Marketing Professional Organisation (SEMPO) the global body representing members of the search engine marketing industry and Committee Members of the Search Marketing Association (UK) and Nominet.

Clients include The Eden Project, Love Film and Purple Parking.


About Technology Fast 50
http://www.fast50.co.uk

The Technology Fast 50 Awards is an objective ranking and celebration of the UK's fastest-growing high-technology companies. The awards identify the trends that are shaping the technology, media and telecommunications sectors today.

The awards are run regionally throughout the UK, including: Cambridge; North & Midlands; London & South; Scotland and Ireland.

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Press Contact: Edward Cowell
Company Name: Neutralize
Email: email protected from spam bots
Phone: 0870 0630707
Website: http://www.neutralize.com

Leading Search Engine Optimization & Marketing Firm, Oneupweb, Sponsors Search Engine Strategies Conference Chicago 2005

Lake Leelanau, MI (PRWEB) November 18, 2005 -- Oneupweb, the trusted leader in search engine optimization and marketing firm, today announced it is a premier sponsor of the Search Engine Strategies Conference & Expo 2005 in Chicago, December 5-8. At the Expo, Oneupweb will counsel marketers on how to use search strategies to maintain marketing and even build momentum in a changing marketplace.

“Looking towards 2006, marketers face an uncertain marketplace,” says Lisa Wehr, Oneupweb CEO. “High gasoline prices, increased heating bills, ongoing war in Iraq and the threat of terrorism have rattled consumers, but no one knows how much. Marketers are looking for tried and tested methods, like search engine optimization and marketing, to maintain marketplace momentum won in 2005.”

Event attendees can take advantage of Oneupweb’s participation in several ways. Before the conference, marketers can schedule a private discussion with the Oneupweb team, including CEO Lisa Wehr in Oneupweb’s executive conference area on the show floor. During the event, attendees may also drop by the booth in the exhibit hall for individual discussions on potential results of a customized search engine optimization and marketing campaign.

“The Search Engine Strategies Show is an opportunity to meet the challenges facing businesses with new methods, new ideas and, as always, exceptional team mates,” continues Wehr. “A vital difference in working with Oneupweb is the experienced, personable service clients get—something you can experience on the show floor.”

Produced by Incisive Media, Search Engine Strategies Conference & Expo 2005 is an intensive four-day event focusing on the ins-and-outs of search engine marketing from top experts in the field and from the search engines themselves. It is the premier international conference series on search engine marketing and optimization.

About Oneupweb
Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight and StraightUpSearch.com, a blog providing marketers with an insider view on search. Oneupweb’s clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

# # #

Press Contact: Rachel North
Company Name: ONEUPWEB
Email: email protected from spam bots
Phone: 231-256-9811 -116
Website: www.oneupweb.com

 

Independent Search Engine & Directory Membership Climbs To 108

Winnipeg, MB (PRWEB) November 15, 2005 -- The Independent Search Engine & Directory Network(ISEDN.org) founded by ExactSeek.com in late June, 2005 continues to sign up new members at the impressive rate of 5 to 6 members per week, surpassing the 100 member mark just several months after its founding.

The organization whose stated purpose is to bring affordable and fraud free advertising to the online search world has adopted ExactSeek's hybrid pay-for-inclusion model and is marketing the fixed, flat-fee program to the web community, targeting advertisers who have become disillusioned with click fraud and escalating pay-per-click costs.

"In October, our best guesstimate was that the ISEDN would have at least 100 members by year end," said Mel Strocen, CEO of Jayde Online, Inc., ExactSeek's parent company. "Obviously, we're delighted that interest and signups have exceeded our expectations and even more pleased that the ISEDN is evolving as a true, world-wide entity with representation from Australia, Israel, France, Singapore, Switzerland, Russia, Armenia, Puerto Rico, the Phillipines, Germany, Pakistan, South Africa, India, Canada, the United Kingdom and the USA. Our current projection is that membership will top 140 by the end of 2005 and continue to grow rapidly during the first quarter of the new year. By necessity, this "fast" growth has made member integration and the creation of a governing executive committee the primary focus for the ISEDN, but we expect this to change in the new year with the focus shifting to raising public awareness of the ISEDN and promoting it as a viable alternative to the major search engines."

Strocen went on to say that the ISEDN was an emerging giant in the search industry and would be difficult for the public, the media and competitors to ignore as its size and search reach grew.

ABOUT EXACTSEEK & THE ISEDN
ExactSeek.com is part of the Jayde Online Network which includes GoArticles.com | SiteProNews.com | SEO-News.com | Blog-Search.com and FreeWebSubmission.com. Jayde Online Inc. has been Internet-focused from its inception in 1998 and primarily involved in the publication of email newsletters and the development of niche and general search engines.

The ISEDN was established in June, 2005 and is an outgrowth of ExactSeek's featured listing paid inclusion program which offers affordable, non-PPC search advertising to the online community. More information on the ISEDN, its mission statement and future plans can be found at ISEDN.org.

CONTACT INFORMATION:
Mel Strocen
Jayde Online, Inc.
204-254-3035
http://www.exactseek.com

###

Press Contact: Mel Strocen
Company Name: JAYDE ONLINE, INC.
Email: info@exactseek.com
Phone: 204-254-3035
Website: http://www.isedn.org/

 

topseos.com Announces Top 30 SEO Firms for November 2005 topseos.com reviews leading search engine optimization and internet marketing firms to provide a trusted Top 30 resource for evaluating SEO Firms. Plymouth, IN, November 04, 2005 --(PR.COM)-- topseos.com, a trusted and well-respected website for researching internet marketing resources, is helping businesses find the best internet marketing vendor for their needs. With more than 1,000 SEO firms operating worldwide, topseos.com is enabling companies to narrow their search by publishing a monthly Top 30 SEO Firms list. The Top 30 Search Engine Optimization Firms Selected for November 2005 include: Zunch Communications, Inc. - Texas iProspect - Massachusetts SEO Image LLC - New York Bruce Clay, Inc. - California Submit Express - Alabama TopRank Online Marketing - Minnesota Telic Media - California Publicityweb - Belgium Portent Interactive - Washington  Greenlight - United Kingdom icrossing - New York SEOValley Solutions Pvt. Limited - India Zephoria - Internet Marketing Consultants - New York IMPAQT - Pennsylvania Reprise Media - New York Search Engine Optimization Inc - California Neutralize - United Kingdom Bigmouthmedia.com - United Kingdom Global Promoter - North Carolina Medium Blue Search Engine Marketing - Georgia NOEINK, LLC - Kentucky Whittmanhart - Illinois Cali Net - United Kingdom SEOposition.com - North Carolina Web Ignite Corporation - California Promote Your Website - Texas Search Innovation - California MediaCo - United Kingdom TraceWorks ApS - Denmark ebasedEVOLUTION - North Carolina topseos.com evaluates Top 30 Directory candidates based on a rigorous selection process. Each SEO firm is evaluated in terms of its: - Competitive advantage - Superior services and pricing - Customer and technical support - Response to client problems - Innovations that set it apart from the competition - Overall efficiency - Overall performance Internet marketing companies and consultants wishing to be considered for the topseos.com Top 30 Directory can complete an application by registering as a service vendor and applying for rankings at: http://www.topseos.com/option,com_register/task,providerRegister/ Companies that wish to research and evaluate internet marketing firms can easily do so at: www.topseos.com About topseos.com topseos.com was founded in 2002 by e-ventures and serves to provide the search engine marketing industry and companies with a single source for researching internet marketing vendors as well as a place for internet marketing and service providers to showcase their services. http://www.topseos.com ### Contact Information topseos.com Bill Peden 877-506-1167 service@topseos.com www.topseos.com

The Pixel Dir and the New Pixel Advertising Frontier

(PRWEB) -- The Pixel Dir is the fresh vision of one of the latest Internet phenomena defined as 'pixel advertising'. It really represents a step forward, both graphically and technically speaking, compared with other existing products based on this approach.

"Working on a site divided into 15 categories, makes it easier, for both advertisers and users, to have access to the available contents" Giovanni Acerbi, one of the 3 experienced web developers working on the project, says. "The step forward is the possibility to change logo or image, links or texts whenever the advertisers may like to. Every change introduced is then visible almost immediately, in a few seconds."

Asked if he thinks it is all what the 'Pix Ad' model has to offer, that is pages full of attractive logos and images, Giovanni says: "It's a very good question. My team members and I think there is always room for improvements and we are actually working on a couple of new amazing features to be introduced very soon in the site. Nevertheless I cannot provide you with a definitive reply, it is too soon."

Giovanni is even sure that all the site has and will have to offer in the very next future is worth the effort of paying pixels 1$ each: "This will probably preserve the quality of the site - he says - and will give us the possibility to invest in next features we are planning to realize."

Talking about what the return on investment (ROI) for the advertisers could be, the team is convinced that the 5 years membership given to the advertisers buying pixels on The Pixel Dir site will really help to improve the buyers' business, actually reducing the cost per click at least of the 50 percent compared to the current market pricing.

For further information visit http://www.thepixeldir.com

###

Press Contact: Giovanni Acerbi
Company Name: The Pixel Dir
Email: g.acerbi@thepixeldir.com
Phone: 39-052-255-0497
Website: www.thepixeldir.com

---

[Editor comments: I'm sorry, I thought the "pixel ad" fad was over...? Has it started again already, or has someone not gotten the message? If you are thinking about buying ads on one of these sites, our advice is to save your money! -(hris ]

 

Zunch Search Engine Optimization Specialist to Serve on Ad:Tech Shanghai Panel: SEO Expert and Zunch APAC Business Director Terrence Ou to Provide Search Clinic

Dallas, TX (PRWEB) November 14, 2005 -– Zunch Communications, Inc. (http://www.zunch.com) APAC Business Director Terrence Ou will be appearing at this week’s Ad:Tech Shanghai (http://www.ad-techshanghai.com). Ou will be serving on a panel discussing search engine optimization (SEO) before presenting a clinic on international search solutions.

Ou will serve on the Ad:Tech Shanghai panel discussing search engine optimization in the Asian market where he will share his own experiences with search solutions for international corporations.

On day two, November 16, of the conference Ou will be presenting a search engine optimization clinic on the show floor entitled, “Search Engine Marketing by SEO, and Interactive PR with Brand Reputation Management." From 2:30 to 3 p.m. Ou will be guiding any interested parties through the various aspects of a proper search engine marketing campaign with a step-by-step tutorial.

Terrence Ou is a search engine optimization specialist and APAC Business Director for Dallas-based Zunch Communications, Inc. He was crucial in the development of Zunch’s Chinese-language website (http://www.zunch.cn) as well as the Chinese content management system recently developed by the Zunch team.

Prior to joining Zunch, Ou provided advisory services on website design, development and optimization to various global corporations and has over six years of experience in Internet marketing. He has also served as a partnership-marketing specialist with a leading U.S. telecommunications company and as an Internet marketing consultant to a major international telecommunication provider in Canada.

“Terrence has been an integral reason for our ability to grow globally,” said Zunch Chairman & CEO John Sanchez. “When combined with his understanding of the Asian market, his search engine optimization background will be the guiding force into Zunch’s official entry into the Asian market.”

Zunch Shanghai is projected to open for business in early 2006.

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO. Zunch also maintains offices in San Francisco, Chicago and Mumbai.

# # #

Press Contact: Angela Jones
Company Name: ZUNCH COMMUNICATIONS
Email: Angela.Jones@zunch.com
Phone: 972-455-4800
Website: http://www.zunch.com

Bloggers awaiting lawsuit's outcome
Fort Wayne Journal Gazette - Fort Wayne,IN,USA
... State College, Pa.-based blogger Aaron Wall was sued in August for defamation and revealing the trade secrets of Traffic-Power.com, a company that helps Web ...

Google Releases New Keyword Research Tool To Advertisers
Search Engine Watch - USA
Aaron Wall over at SEO Book in New Google AdWords Keyword Suggestion Tool provides a nice rundown on what it offers, including sorting by popularity ...  

Matt Cutts Interviewed by Aaron Wall
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major ... 

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... lawsuits. Aaron Wall is a Search Engine Marketing expert and the publisher of the SEOBook, the only living & breathing book on SEO .

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WebProNews - Lexington,KY,USA
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Zunch Communications, Inc. Lands New Search Engine Optimization Client: Dog Birthdays & Parties.com Hires Award-Winning Agency for Interactive Needs

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Dallas, TX (PRWEB) November 9, 2005 –- The unique specialty retailer Dog Birthdays & Parties.com (http://www.dogbirthdaysandparties.com) has chosen Zunch Communications, Inc. (http://www.zunch.com) for all of their search engine optimization (SEO) needs.

A leader in the interactive industry and recently named by topseos.com as the top Search Engine Optimization firm again this November, Zunch Communications, Inc. is committed to providing solid service and search engine optimization results for clients.

“We’re glad to have Dog Birthdays and Parties.com on board for our SEO services,” said Zunch Chairman & CEO John Sanchez. “They have a great, niche market and a loyal customer base. We’re looking forward to increasing their presence online so even more customers can find out about them.”

Search engine optimization, also known as search engine placement and search engine positioning, is the process of improving a website for higher search engine rankings. It should also be the first step in achieving higher rankings.

About Dog Birthdays & Parties.com
A property of Uptown Dog Club, Inc., Dog Birthdays & Parties.com (http://www.dogbirthdaysandparties.com) specializes in products and ideas for canine occasions such as dog birthday parties, puppy showers and training class graduations. The website includes party planning guides, a nationwide directory of party venues, gift ideas, dog birthday announcements and a pet party discussion forum. Dog Birthdays & Parties.com is an early leader in the emerging consumer trend toward pet parties.

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO. Zunch also maintains offices in New York City, San Francisco, Chicago, Orlando and Mumbai.

# # #

Press Contact: Angela Jones
Company Name: ZUNCH COMMUNICATIONS
Email: Angela.Jones@zunch.com
Phone: 972-455-4800
Website: http://www.zunch.com

---

[Editor's comment:

It is fortunate that Dog Birthdays & Parties.com was able to secure the services of a company that will be able to provide expert services for them in the fiercely competitive terms which include:

dog party,776
dog birthday party,749
the dog party supply,537
dog birthday party supply,163
dog theme party,143
dog theme birthday party,139
dog party collar,138
dog birthday party idea,121
dog party game,120
dance dog party,89
black dog halloween party,85
dog party favor,81
dog halloween party,78
dog party idea,77
the dog party invitation,77
dog theme party supply,66
birthday dog home invitation party print,34
the dog party stuff,32
county dog louis party st swim,31
dog theme party decoration,31
dog tag party favor,26
dog party hat,26
dog party decoration,25

I am sure there are few firms that could adequately provide service that would insure good rankings for these wildly popular search phrases. Yes, when faced with a difficult search engine marketing or search engine optimization challenge it certainly does pay to get the best, no matter what the cost.  -(hris ]

 

Did-it Search Marketing Inaugurates New Search Methodology and Goes Full-Service

Rockville Center, NY (PRWEB) November 8, 2005 -— Top-rated Search firm http://www.did-it.com [Did-it Search Marketing] has inaugurated its new Search methodology, S.A.T. Search—the integration of Strategy, Analytics and Technology in one search marketing firm. At the same time, it has transitioned to become a full-service search marketing agency.

Explains Did-it CEO Bill Wise, “In search, like in most highly complex fields, you need the best plan of attack, the best understanding of your situation, the best tools—and one place to handle it all. That’s true in medicine, that’s true in physics, and it’s equally true in SEM (Search Engine Marketing). That attitude is the basis of S.A.T. Search, and the reason we decided to transition to full service. It’s about bringing best-of breed SEM strategy, analytics, and technology together under one roof.”

The S.A.T. Search methodology, adds Wise, is particularly vital in fields with complex SEM needs, such as finance. Online trading firm E*TRADE FINANCIAL recently signed on with Did-it in October 2005.

“E*TRADE's marketing model is based on a test-and-learn approach, which provides the Company with innovative ways to reach its target, value-driven customer,” says Nicholas Utton, chief marketing officer of E*TRADE FINANCIAL. “E*TRADE FINANCIAL is continuously seeking new forms of marketing technology to reach our target audience with communications that remain smart, interruptive and powerful.”

Adds http://www.sempo.org [SEMPO] Chairperson and Did-it Executive Chairman Kevin Lee, “We are honored E*TRADE FINANCIAL has selected Did-it and look forward to driving outstanding results. Our ability to consistently integrate the most creative Strategy, sophisticated Analytics, and cutting edge Technology under one roof is unique to our industry. Being selected by a market leader like E*TRADE FINANCIAL is a validation of our approach.”

The transition to full-service has created some positioning conflicts, leading Did-it to largely phase out the backend SEM solutions it has provided, until now, for other full-service firms. Did-it is discontinuing most of its backend relationship with Digitas, for example, a move which the two firms agreed to mutually.

Even with the sharp lessening of the relationship, Did-it will continue to work with Digitas on select strategic accounts, such as Cingular Wireless. At the same time, some Digitas/ Did-it clients have moved to Did-it full service. Dun & Bradstreet, for example, became a Did-it full-service client earlier in the year.

“Digitas is a highly valued client,” Wise says. “Loyalty to our clients, regardless of agency status, is our top priority—and will always continue to be.”

About Did-It Search Marketing
http://www.did-it.com [Did-it Search Marketing], a recognized leader in the Search since 1996, drives sales/profit growth, market share and return on marketing investment for over 200 clients including E*TRADE FINANCIAL, Dun & Bradstreet and Cingular Wireless. In 2004, Jupiter Research ranked Did-it the Number One Search Engine Marketing firm for technology and market suitability. www.did-it.com Phone: (800)-932-7761 (516)-255-0500

About Kevin Lee
Kevin Lee, Did-it.com Co-Founder & Executive Chairman, is an acknowledged search engine marketing expert. Kevin’s weekly column for JupiterMedia's ClickZ is read by thousands as are his contributions to Catalog Age Magazine and DMNews. Kevin is a founding board member and the current Chairman of SEMPO, and also serves on the Search Council for the Association for Interactive Marketing (now part of the DMA) and the IAB Search Committee.

Press Inquiries:
Abe Mezrich
Communications Manager
Did-it Search Marketing
(212)-631.0157


###

Press Contact: Kevin Lee
Company Name: DID-IT SEARCH MARKETING
Email: kevin@did-it.com
Phone: 212-631-0157
Website: www.did-it.com

Search Engine Marketing Firm iProspect Experiences Meteoric Growth In the Netherlands

Watertown, MA (PRWEB) November 7, 2005 -- iProspect, the Original® http://www.iprospect.com [Search Engine Marketing Firm], today announced that iProspect Netherlands has experienced tremendous growth during its first four months in business, already serving a number of major brands, including DHL and ING Card. A division of Aegis Group plc’s Isobar Communications digital network, iProspect looks to continue the global extension of its brand into the European and Asia-Pacific marketplaces.

http://www.iprospect.com/nl/[“iProspect Netherlands] was only launched at the end of June 2005, and already serves around 20 major brands -- substantial advertising accounts,” said Marc Noët, Managing Director, Isobar Communications Netherlands. “The search engine marketing knowledge and recognized ethical approach of the iProspect brand in the U.S. that have been duplicated in the Netherlands are two of the key factors in this rapid growth. Our original goal was to become the third largest SEM firm in the Netherlands within nine months. Having achieved this goal in less than half the time, we’ve re-set our sights on achieving absolute market leadership within the Netherlands search marketplace and further re-enforcing the leadership position Isobar Communications already has here," according to Noët.

“iProspect Netherlands’ tremendous growth is demonstrative of the respect the iProspect brand generates,” said Nigel Morris, CEO of Isobar worldwide. Morris continued, “The iProspect brand is globally recognized as the premier player in the search engine marketing arena. iProspect’s http://www.iprospect.com/whychoose/thought-leadership.htm [thought leadership] in the marketplace and reputation for excellence in process, technology, and results speak for themselves. Without question, it is a brand that fits perfectly with Isobar’s strategy to create a global network comprised of the very best digital agencies in all key disciplines. This should be seen as just one part of a global search strategy that is being rolled out in a carefully planned and rigorous way.”

iProspect Netherlands is the first of many planned global brand expansions into the European and Asia Pacific marketplaces. Leveraging the knowledge, expertise, and ethical standards resident at iProspect in the U.S., the Netherlands’ search engine marketing firm was able to ramp-up with impressive speed and land major brand advertisers by leveraging the trusted iProspect name.

"We chose iProspect as part of our overall online media,” noted S. Schroeders, Distribution Manager at ING Card. Schroeders continued, ‘”Their specialized knowledge and dedication to http://www.iprospect.com/whychoose/search-engine-marketing-ethics.htm [search engine marketing ethics] made us choose them."

According to J.P. Duurland, Head of Marketing Communications at DHL, “iProspect Netherlands significantly positions DHL as a market leader in this rapidly growing online media channel.”

Acquired by Isobar Communications at the end of 2004, iProspect is respected worldwide for the quality of their tools, process, and people, and is considered a key component in its parent’s strategy to develop a global digital network.

“These are exciting times here at iProspect,” said Fredrick Marckini, the firm’s founder and CEO. “As the iProspect brand is launched in international markets, the opportunities for our clients to leverage true, in-country search marketing expertise is something we know will produce powerful results. By offering a true, in-country, search engine marketing network, the possibilities for leveraging best practices and the power of search internationally are significant.”

“Search engine marketing as a whole is barely scratching the surface of what’s possible in the United States alone,” said David Verklin, CEO of Carat North America and of Aegis Group’s Asia-Pacific division. “More and more, search engine marketing is a game that is played without borders to reach audiences all over the world. Through our planned expansion of the iProspect brand into Europe and Asia, we are building the next generation of search marketing capability. It’s not enough to be found by searchers within the borders of the U.S. We want to help our clients reach searchers from Holland, to France, Japan, South America and beyond. As more and more citizens of the world go online, they continue to rely on search to identify products and solutions, and it will take a truly global search engine marketing firm with ‘boots on the ground’ in each country to connect these searching audiences with brands. We’re excited about iProspect Netherlands’ early success in pursuit of that vision.”

About iProspect
http://www.iprospect.com [iProspect®] is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through http://www.iprospect.com/services/search-engine-optimization-service.htm [natural search engine optimization], http://www.iprospect.com/services/paid-inclusion-management-service.htm [paid inclusion management] as a Yahoo! Search Submit Certified Ambassador, http://www.iprospect.com/services/pay-per-click-management-service.htm [pay per click advertising management] via their own patent-pending bid management agent called iSEBA™, and http://www.iprospect.com/services/web-analytics-service.htm [Web analytics] through their own SEM-configured version of WebTrends™. Located in Watertown, Massachusetts, the company can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or creed@iprospect.com.

# # #

Press Contact: Colleen Reed
Company Name: IPROSPECT
Email: creed@iprospect.com
Phone: 617-923-7000
Website: http://www.iprospect.com

Internet Marketing and Advertising Strategies - Circumventing the Chase for Google Rankings

LOS ANGELES, CA (PRWEB) November 6, 2005 -- In a recent article published by OneUpWeb® of the Fortune 100's websites only 13 have “properly optimized” their websites for natural Google placement. Of the remainder, 42 have only done a partial job, while 45 have done little or nothing. Why aren’t the ‘big boys’ participating in the game? “The answer,” says Ron Scott, an Internet publicist, “is really quite simple - they don’t see the need.

“The ’big boys’ have wisely chosen to focus their marketing efforts on branding and brand recognition,” Scott says, “and the logic behind the strategy is certainly understandable when you think about it. You don’t need to “compete” if you can induce consumers and B2B prospects to conduct their searches using your brand name(s) instead of generic keyword phrases.”

Scott points to Microsoft as a perfect example. “Overture reports over 100 different keyword phrases that currently include the company’s name and they generated over 2,500,000 inquiries last month,” he says. “Yet, when one enters the keyword phrases ‘word processing software’, ‘operating systems’, and ‘software’ and Microsoft’s site is no where to be found.

Googling a brand name instead of a generic keyword phrase, the consumer will, if the company has taken steps to even nominally optimize its site for that brand name, see its site as well as the websites of its dealers, distributors and affiliates sitting pretty on the first page of search results. If trademarked, no one outside “the family” can use that brand name without violating the company’s exclusive right to use it so the only results to be found are going to be directly related to that company and its products/services.

Frustrated by the unpredictability of search engine algorithms, Scott decided a few months ago to trademark a brand name he could use to promote his services as an Internet publicist. “Admittedly, I winced when a colleague suggested ‘The PR Guru Guy’ - I’m sure it gives most a sense that I am full of myself - but it didn’t take long for me to realize that it was ideal - it’s a brand that is directly related to my profession and easy to remember,” he says.

“Now, if any B2B prospects recall the brand name and enter ‘the pr guru guy’, ‘pr guru guy’, or ‘prguruguy’, they’ll find my site (Fasttrackrankingandplacement.com) occupying the top position on MSN as well as all Google driven search engines - Google, AOL Search, Alexa, Netscape, Information, A9, Amazon, Att.net, Compuserve, and Earthlink,” he says.

Scott, of course, had to optimize the company website for the keyword phrase and its variations, but the process only took four days from start to finish - finish meaning that’s the length of time it took Google to cache and index the changes.

Once the branding concept is understood, business owners need to think about how they’re going to develop brand awareness, ultimately getting B2C and B2B prospects to call to mind their brand when they are in need of a particular product and/or service. Obviously, it’s not enough to just select a clever name.

To succeed, prospective clients have to not only call to mind the brand, they have to correlate it to a particular need or desire because the real value of branding lies in the prospect’s perception that the product or service associated with the brand name is the ultimate solution to a particular problem. “Building brand awareness 100,000 or more prospects at a time, this is where an Internet public relations program can be of immense value,” Scott says.

Branding, of course, won’t work for everyone but those in highly competitive industries or who have a unique product or service, might well consider branding as a viable alternative to traditional website optimization and the hit-and-miss marketing strategies they’re been using to date.

“For those who have a unique product or service that consumers and B2B prospects are unfamiliar with, it’s a strategy that shouldn’t be dismissed,” Scott says.

For business owners wanting to know more about the comparative value of branding, traditional website optimization, and pay-per-click advertising, the “PR Guru Guy” offers a free, one-hour introductory webinar. To learn more, visit www.fasttrackrankingandplacement.com.

# # #

Press Contact: Ron Scott
Company Name: FAST TRACK SEOP
Email: ps@fasttrackrankingandplacement.com
Phone: 951 784-2274
Website: http://www.fasttrackrankingandplacement.com

---

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Man Vomits Uncontrollably Upon Hearing of New Press Release About Million Pixel Advertising Pages

 

(NARWEB) November 3, 2005 -- Minneapolis - At his job today, Wally Nordfish was taken ill in a most violent and uncontrolled way when a co-worker showed him a press release just issued by the owners of another million pixel ad page web site, designed to take advantage of the current hype around such sites.

 

The spewing incident lasted only a few minutes, but co-worker Gene Sheffeid said, "Man, I know he hates those sites, but I just thought I would tease him a little more. I've seen the Exorcist, but I always thought that was just special effects. The worst part for me, now that I know he's going to be ok, is that he was seated at my desk at the time."

 

When the spasms caused Mr. Nordfish to lose consciousness, he was taken to a nearby hospital and released a few hours later. When reached by phone for comment, he said, "I'm really embarrassed and I have no idea why that happened. This is the first time. I just started reading what Gene showed me and my stomach started spinning like a turbine. It was like a nightmare!".

 

Mr. Nordfish continued, "Those stupid pixel sites are such a rip-off! They are nothing better that graphic link farms with no text content, no Google PageRank, and no real value for the money they are charging people. The damn things have no content, ok?!!?". It was suggested that there was enough material for the story and that Mr. Nordfish should get some rest and end the call.

 

The company that employs both men declined to comment but issued a short statement: "We regret this incident and have amended our employee handbook to include rules about the distribution of objectionable materials at the office, or using company equipment. It's a shame that this had to happen, but everyone at the company is very aware these pixel sites, the problems they can cause, and we do not foresee something like this ever happening again.". No disciplinary measures were mentioned, but there was speculation that Mr. Sheffeid would be required to clean up the work area.

 

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MillionDollarHomepage Hacker Attack Clones Get Slapped

(PRWEB) October 31, 2005 -- Hackers have started their onslaught on MilliondollarHomepage type sites. They have found a vulnerability in the script that allows them to post their banner over the advertisers logos. But the advertiser still gets the click thru. These attacks are easily undone and everything returns to normal without the site closing. They are simply just ugly but not malicious. Most sites that were hacked were back to normal in minutes.

Says Peter the Hack ( one of the guilty ) , about the hacks " We can do no lasting damage , just place our oversized "banner" on a free spot , so that it over shadows the real pixels. but the real pixels get the clickthru , you just see our banner. We only do it for fun , not malice. the game is to see who can hack the big one ! "

For a list of MilliondollarHomepages , try http://www.freemillionpixels.com/topsites/
See if you can find any of these messages !

http://www.freemillionpixels.com
http://www.ffq.com

Gerard Brady

--------------------- Other Related News --------

New Toplist generates amazing traffic for Pixel sites

Friday, 28. October 2005
The Free Million Pixels Toplist ( http://www.freemillionpixels.com/topsites/ ) has generated huge amouts of traffic to the sites that signed up for the free service. The pixel sites , scripts , other lists etc are ll noticing a surge in their stats. this is due partly to the fact that the toplist is receiving thousands of hits daily which in turn leads to free visitors to the sites that