Wednesday, May 31, 2006

 

Search Engine Marketing Experts Tell Businesses How to Succeed

 
Nashville, Tennessee Search Engine Marketing Experts Work Media Tell Businesses Exactly How to Succeed Online with New Internet Marketing Book

Nashville-based Work Media has released a new Internet marketing guide, "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign. It touches on search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, linking campaigns, and more. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

Nashville, TN (PRWEB) May 31, 2006 -- Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign.

Said Jerry Work, "We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using many different techniques as necessary to drive targeted traffic to their web sites."

The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.

For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at email protected from spam bots.

About Work Media

Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to multi-million dollar ecommerce sites.

CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net

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Press Contact: Jerry Work
Company Name: Work Media
Email: email protected from spam bots
Phone: 615-473-2045
Website:
http://workmedia.net


 

Podcasting Network For Web Marketers

 
A Podcasting Network For Web Marketers and Technologists: Media Swamp Gaining Listeners, Attracting Advertisers

The Media Swamp Podcasting Network, a podcast hosting service and information network featuring original and syndicated podcasts and vodcasts available for download, has debuted at www.mediaswamp.com.

Dallas, TX (PRWEB) May 31, 2006 -– The Media Swamp Podcasting Network, a podcast hosting service and information network featuring original and syndicated podcasts and vodcasts available for download, has debuted at www.mediaswamp.com.

Currently focusing on Web 2.0, search marketing, web design, social networking and web development, Media Swamp expects to carry other genres of podcasts soon and has begun experimenting with podcasts produced purely for entertainment.

“As an interactive marketing professional, I advise clients on podcasting strategies and how to make the most of this medium,” said Giovanni Gallucci of Media Swamp, “so it seemed only fitting that I be able to steer them toward a safe and convenient place to host their podcasts.”

Live for a little over a month; Media Swamp is monitoring increasing traffic and download activity. Media Swamp is currently developing an advertising model in response to an increasing number of inquiries regarding sponsorship.

“We are in the very dawn of this medium,” said Dave Wilkie of Media Swamp, “and there are developments coming that will make podcasting a very attractive vehicle for advertisers. As always, the bottom line is the number of listeners, viewers or readers that you can show a potential advertiser. We believe Media Swamp will be a very cost effective way for businesses to reach targeted consumers, whether through ads on the site itself or within the podcasts.”

“Downloading a show has benefits to an advertiser over streaming,” said Gallucci, “and though we have plans to offer streaming voice and video casts soon, the attraction of downloading to an advertiser is the portability of the show. The user takes it with them and listens on their time. Maybe they listen two or three times. Maybe they email it to colleagues. The potential for exposure in that sort of viral model is unknown, but to start with, you must be able to show download numbers, and we’ve got the numbers already.”    

Media Swamp currently features the following shows: The AgencyCast, Cocoa Radio, KinetiCast, Mad Techie, Radio Free Babylon, and The Reach.

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Press Contact: Masha Geller
Company Name: Media Swamp
Email: email protected from spam bots
Phone: 203.981.7256
Website: htttp://www.mediaswamp.com


Tuesday, May 30, 2006

 

SEO Designer To Judge Web Site Development

 
TopRank Online Marketing SEO Designer Named to 2006 WebAwards Judging Panel

Leading web site awards program adds SEO Designer, Thomas McMahon from TopRank Online Marketing, to its roster of judges.

Minneapolis, MN (PRWEB) May 30, 2006 –The Web Marketing Association is pleased to announce that TopRank Online Marketing’s Thomas McMahon has been selected as a judge of the 10th annual international WebAward competition for Web site development. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.

"Unlike other awards, the WebAwards is not a beauty pageant where only the design and name recognition is important," said William Rice, president of the Web Marketing Association. "For the past decade, the WebAwards has used a quantitative judging formula based on seven criteria to evaluate benchmark and set industry standards for Web site development. Thomas McMahon will play a critical role in setting the standard for Internet excellence by applying his expertise to each site he adjudicates."

Says McMahon, “We want to recognize web sites for outstanding design, usability and quality. Most sites don't put enough thought into the end-users’ experience or into search engine friendliness. Some sites have good usability, bad design. Some have good design, bad usability. It's those that offer both that should be recognized.”

Thomas McMahon has worked for TopRank Online Marketing for the past year and a half as a SEO Designer, optimizing existing web sites and blogs, creating search engine friendly designs for new web sites as well as creating a number of blog marketing tools, WordPress plug-ins and FireFox add-ons. Prior to TopRank, McMahon worked with a web design agency for 5 years providing expertise in web design and Flash.

TopRank Online Marketing President, Lee Odden adds, "I'm very proud to see Thomas participate in such a highly regarded program. The standards he's set for our clients' will certainly benefit the web sites he will be tasked to evaluate for the WebAwards competition."

The 2006 WebAward judges consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, corporate marketing managers, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Judging for this year's awards will take place in July and August, with winners announced in September.

About TopRank Online Marketing

TopRank Online Marketing is an industry leading search marketing agency offering integrated search engine optimization, online public relations and blog marketing services. TopRank has been listed as a top ten world-wide SEO firm by topseos.com and Promotion World and is the only Minnesota search marketing firm included in Marketing Sherpa's Guide to Search Engine Optimization Firms. TopRank is a member of the Search Engine Marketing Professionals Organization (SEMPO.org), the Search Engine Marketing Council of the Direct Marketing Association (the-DMA.org), and holds a Board of Directors position for the Minnesota Interactive Marketing Association (MIMA.org).

About the WebAwards
The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site.

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Press Contact: Lee Odden
Company Name: TopRank Online Marketing
Email: email protected from spam bots
Phone: 952-400-0190
Website:
http://www.toprankresults.com


# posted by (hris @ 9:10 AM 0 comments
 

Turn Your Cell Phone Into A Coupon!

 
Quickpons.com Launches New Advertising Method that merges Coupons, Cell Phones and the Internet

Quickpons, Inc. is launching a new Internet based service for consumers that will allow them to send coupons to their cell phones as text messages. There is no charge to consumers and businesses can join the service for free during the beta period.

Tampa, FL (PRWEB) May 30, 2006 -- Quickpons, Inc. is launching a new Internet based service for consumers that will allow them to send coupons to their cell phones as text messages. There is no charge to consumers and businesses can join the service for free during the beta period.

Businesses post special coupon offers on the website, such as “20% Off Your First Order”. Consumers arrive at the website seeking bargains. Once the consumer has located an offer that they wish to take advantage of, they simply click and send the offer as a text message to their cell phone. The merchants honor the text message on the cell phone as if it were a printed coupon.

The advantage to consumers is obvious, no more cutting out small paper coupons that often go forgotten and unredeemed. Quickpons, Inc. believes that this will be the new preferred method by which consumers will seek discounts. “I invented this service because I would usually forget to bring coupons with me, but I always have my cell phone”, says Glen Wheeler, President of Quickpons, Inc. “I also think many consumers will want to try it out just because it is so unique.”

Businesses benefit because studies show that consumers who use coupons spend more than those who don't. Also surprising is the fact that Americans in the upper income brackets are more likely to use coupons.
Text messaging is a growing trend among cell phone users. By merging the Internet, text messaging and consumers looking to save money, Quickpons, Inc. plans to bring those consumers together with businesses eager to oblige. The site is set to launch on June 16th with the Beta period ending that day. Businesses seeking further information should visit the website at www.quickpons.com.

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Press Contact: Josh Lassiter
Company Name: QUICKPONS, INC.
Email: email protected from spam bots
Phone: 888-476-2461
Website:
http://www.quickpons.com


# posted by (hris @ 7:23 AM 0 comments
 

California City Community Content Created At Google Co-op

 
CityTownInfo.com Provides Community Information to Google Searchers as Google Co-op Participant

CityTownInfo.com (CTI), a unit of Moving Traffic, Inc., announced today that it is providing Google search users with free instant access, via the new Google Co-op program, to its extensive database of information on thousands of US cities and towns. Users can sign up for the free service on Google, at http://www.google.com/coop/profile?user=008291016253664647185.

Boston, Mass. (PRWEB) May 30, 2006 -- CityTownInfo.com (CTI), a unit of Moving Traffic, Inc., announced today that it is providing Google search users with free instant access, via the new Google Co-op program, to its extensive database of information on thousands of US cities and towns.

Available immediately with free signup, the service allows people who search Google for “palo alto”, for example, to see CityTownInfo’s profile of Palo Alto, California near the top of Google’s results page. In this example, the profile includes the city’s population (58,598), location (15 mi NW of San Jose), area code (650), political leaning (Democratic), relative household income (high), along with numerous other characteristics. Users can also click on a link to access CTI’s complete city profile (for example, at
http://www.citytowninfo.com/places/california/palo-alto).

Users can sign up for the free service on Google, at
http://www.google.com/coop/profile?user=008291016253664647185. After sign up, the service becomes available to a user searching for a town or city at Google using one of these formats: “boston”, ”boston ma”, or “boston massachusetts”.

CityTownInfo.com provides demographic information, written profiles, data on housing, neighboring cities and towns, schools, income, weather, crime, and much more, for thousands of cities and towns across the US. The site also ranks each city or town on dozens of characteristics and highlights areas where each city is unique or notable, and provides a community space for visitors to offer their own comments on each city or town.

Eric Enge, VP of Marketing for Moving Traffic, said, "We’re proud to be one of the first sites in the Google Co-op program. We expect Google’s Co-op to be a real success because it offers searchers fast answers in response to their searches, not simply a list of relevant external links.”

For more information and details, visit CTI’s Google Co-op FAQ at
http://www.citytowninfo.com/cti/google-coop-faq.html.

About Moving Traffic, Inc. and CityTownInfo.com

Moving Traffic is the publisher of http://www.CityTownInfo.com, a site designed to make it easy to learn about any city or town in the US. Travelers, home buyers, real estate agents, researchers, journalists, bloggers and others visit the site to get background information and find resources on a particular community.

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Press Contact: Eric Enge
Company Name: MOVING TRAFFIC, INC.
Email: email protected from spam bots
Phone: 508-485-7751
Website:
http://www.citytowninfo.com/


# posted by (hris @ 6:58 AM 0 comments

Friday, May 26, 2006

 

One Million Page Web Site Not Optimized For Search Engines

 
Debut of One Million Page Web Site

Onemillionpages.com makes its debut this month, featuring 1,000,000 unique web pages.

Provo, UT (PRWEB) May 26, 2006 -- Two Utah college students launched onemillionpages.com this month – a web site with 1,000,000 unique pages. Each of the one million pages is a distinct HTML file and contains facts and puzzles like trivia and sudokus. The site features one million anagram puzzles, one half-million sudoku puzzles and a half-million word find puzzles. The site also includes treasure hunts that guide you through some of the million pages with tricky clues.

In hopes of attracting 1,000,000 visitors, each page has a section reserved for a unique personal message. Visitors to the site can choose one of the one million pages to host his/her own message for only $1. Each message is reviewed to ensure that the site remains suitable for all ages and then posted for the world to see. This site offers the potential opportunity to view 1,000,000 different messages from people all around the world.

“It’s different than a blog,” said Jacob Jenne, co-creator of the site, “Each visitor only gets a few lines to say whatever he or she wants to the world. It’ll be interesting to see what everyone writes. I mean, what would you write for everyone to see if you only had a few lines?”

Interesting facts about this site include the following:
- It took eight days (24 hours a day) to upload all of the files to the host server.
- Although each page was trimmed as much as possible, the site still occupies almost seven gigabytes of space.
- It took over 50 hours of processor time to generate all the puzzles and pages on the site including computer programs written in three different programming languages.
- If you tried to look at all 1,000,000 pages at one page per second for 40 hours a week, you wouldn’t finish seeing them all for almost seven weeks.

Jacob said concerning the site, “You just don’t realize how big a million is until you go to the site and start clicking the ‘next page’ link for a few minutes.”

Nathan Jenne, co-creator, stated, “Something that you don’t see much anymore is online entertainment suitable for all ages. This site is different. There’s something here for everybody.”

For more information please visit http://www.onemillionpages.com

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Press Contact: Nathan Jenne
Company Name: ONEMILLIONPAGES.COM
Email: email protected from spam bots
Phone: 801-592-6950
Website:
http://onemillionpages.com


# posted by (hris @ 7:35 AM 0 comments

Thursday, May 25, 2006

 

Hispanic Advertising Network Has 5.42 Million

 
Hispanic Online Advertising Network HispanoClick Finds U.S. Audience of 5.42 Million and Growing

ComScore has verified HispanoClick, the leading online Hispanic advertising network, reaches 5.42 million viewers in the US alone every month. The Hispanic online advertising network also reaches millions of unique viewers in Latin America and Spain.

(PRWEB) May 25, 2006 -- HispanoClick, the leading Hispanic online advertising network with Spanish-language publishers in the United States, Latin America, and Spain, had comScore measure their network-wide traffic patterns beginning March 2006.

The comScore study concluded the Hispanic online advertising network reaches over 65 million unique visitors every month. The United States, Mexico, Spain, Argentina, and Chile topped the list of HispanoClick’s online advertising markets, with the U.S. alone reaching 5.42 million unique viewers.

"We are pleased to see our traffic numbers confirmed by ComScore," said Marc Duquette, HispanoClick CEO. "We provide advertisers an additional and efficient media outlet to reach the US Latino market, as well as online Hispanic advertising markets throughout the world."

In addition to the total number of unique visitors, ComScore’s analysis of the Latino online advertising network showed:
*     84.5% of visitors are between the ages of 18-49
*     57% of visitors ages 18-59 are male
*     62% of Business & Finance channel visitors report household income levels starting at $60K

This trend in traffic will likely continue as HispanoClick grows. The company recently added Universal Music, Nestle, Nextag, and Monster.com in Spanish to their expanding list of clientele.

Learn how to join the online Hispanic advertising network and begin reaching 65 million Spanish-speaking viewers in the United States, Latin America, and Spain by calling 415-282-9796 or visiting www.HispanoClick.com.

About HispanoClick
HispanoClick, a premier Hispanic online advertising network specializing in web sites for the Spanish-speaking market, offers a complete solution for advertisers seeking a way to clearly communicate their message to the online Hispanic market. The HispanoClick online Hispanic advertising network empowers businesses and advertisers to achieve brand recognition, sales, and lead generation within the Hispanic community by using the latest business technology. They are headquartered in Montreal, Quebec.

About comScore
comScore Networks is a global information provider and consultancy providing leading companies with consumer behavior insight to drive successful marketing, sales, and trading strategies.

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Press Contact: Lou Ramirez
Company Name: HispanoClick
Email: email protected from spam bots
Phone: 415-282-9796
Website:
http://www.hispanoclick.com


# posted by (hris @ 8:39 AM 0 comments
 

Free Directory of all Attorneys in the US

 
LegalDirectoryServices.com Launches a Free Directory of all Attorneys in the United States

www.LegalDirectoryServices.com launches a free directory of all Attorneys in the United States. This easy to navigate breakdown of over 925,000 listings is probably the fastest way to find an appropriate attorney in any of all 50 states.

Westbank, BC (PRWEB) May 23, 2006 -- www.LegalDirectoryServices.com launches a free directory of all Attorneys in the United States. As a starting point we have entered the name and firm's contact information for all the legal Attorneys we could find.

The listings are categorized by Area of Law and then by State and then by City.

This easy to navigate breakdown of over 925,000 listings is probably the fastest way to find an appropriate attorney in any of all 50 states. We hope we have everyone in our directory - if not then an attorney may add their free listing to our directory at www.LegalDirectoryServices.com by joining our site at no cost and publishing their listing.

We have included as much information as we could to make the listings useful to potential clients and other attorneys who may need to refer a client based on their listed Area of Law and location. We believe that this valuable venue will enhance the business prospects of all attorneys as it provides even more exposure to potential clients than any local advertising could ever do for them.

If an attorney feels that they would like an enhanced listing that would move their listing to the top of our alphabetical list of lawyers in their city then there is a very low fee of $50.00 per year to have a "Featured Listing" at the city level in your area of law. This fee is used to support the costs of operating and promoting this free directory.

We feel strongly that our directory will be an instant hit with clients and attorneys as it provides a level and affordable field of both free listings and reasonably priced enhanced listings that each attorney can add and edit at will. We have provided security measures that ensure that only the attorney who owns a listing can edit their own listings.

Please visit our legal services directory at www.LegalDirectoryServices.com and see how easy it is to find an appropriate lawyer in your city. If you are an attorney then take a look to see if your listings are already in our directory. If they are and we have your email listed in the directory then we will be emailing you your login details in the next few days. If your email address is missing, you can register with us and claim your listings so that you can have control over them in our directory.

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Press Contact: Gerry Bakker
Company Name: LegalDirectoryServices.com
Phone: 250-768-2677
Website:
http://LegalDirectoryServices.com


# posted by (hris @ 7:27 AM 0 comments

Wednesday, May 24, 2006

 

Copywriter's Ad Blog Doesn't Suck

 
Copywriter’s Ad Blog Stays Fresh, Attracts Business Worldwide

It’s a fact: most blogs fizzle after just a few months. What, then, has kept John Kuraoka’s Ad Blog going for more than three years? In a word: success.

San Diego, CA (PRWEB) May 24, 2006 –- John Kuraoka is not a name that rolls trippingly off the tongue (according to his Web site, it’s pronounced “koo-rah-oh-kah”). But Kuraoka’s Ad Blog, started back in February 2003, has helped give him a national and even international business presence.

Kuraoka is a freelance advertising copywriter and creative director based in San Diego, California. His Ad Blog focuses on the creative side of advertising, branding, and marketing. But, he frequently veers off into social commentary, particularly when writing about a pet topic: advertising aimed at children.

What has kept Kuraoka’s Ad Blog fresh for more than three years?

“Advertising!” he answers. “Advertising today is in a state of constant invention and re-invention. You can’t be in this industry – really in it – and not stay fresh.”

“I’m in the trenches every day,” he says. “I’m a copywriter, not a commentator. I get paid to create advertising, not follow it or explain it.” As a perverse result, his Ad Blog follows and explains advertising very well.

Kuraoka is no newcomer to advertising or blogging. He has 23 years in the advertising industry, and has maintained his family’s weekly online journal since 1998. He keeps blogging partly because, as a writer, it’s in his blood and partly because it brings him business.

“I just finished a project for a company in Lucerne, Switzerland. I’ve had clients in the UK, the Netherlands, Germany, France, Israel, Japan, South Korea, and Costa Rica. Here in the U.S., I’ve had clients in a dozen states, scattered across all the time zones.”

“The power of the web puts my portfolio on your desktop, whether you’re in Paris or Peoria. But the power of the blog puts me there in-person. A blog conveys voice and personality. It gives me the chance to build rapport.”

“And it’s rapport, not contact,” he says, “that’s the first step to a sale.”

You can read Kuraoka’s views on advertising and copywriting, with new entries almost every business day, at http://www.kuraoka.com/adblog.

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Press Contact: John Kuraoka
Company Name:
Phone: 619-465-6100
Website: http://www.kuraoka.com/


# posted by (hris @ 6:07 AM 0 comments

Monday, May 15, 2006

 

Will SMS Opt-in Replace Newsletter Opt-in?

 
Text Message Marketing: Now a Small Business Possibility

MESSAGEbuzz.com, a SMS marketing service, has released a web based solution to enable small-to-medium business owner’s access to text message marketing. With many uses and a small price tag, this technology may be the cure small marketers are looking for.

St. Louis, MO (PRWEB) May 15, 2006 -- Once reserved only for big spenders such as Proctor & Gamble, The Apprentice or American Idol, small-to-medium sized businesses can now cash in on the text messaging craze.

Text message use has been gaining ground since its inception, and it stands to only to grow in popularity. So naturally marketers began experimenting how to make money from the phenomenon. Television shows like American Idol and The Apprentice have harnessed the power of SMS Marketing for years.

Recently, however with the development of web based SMS marketing, MESSAGEbuzz began offering this innovative strategy affordably to small to medium sized businesses. Used for advertising, employee management and customer satisfaction surveys, this web based sms software is very versatile.

Local businesses use the technology to offer coupon codes, advertise specials, and open appointment cancellations. Any business that lives and dies with appointments can use this system to schedule waiting list clients. Obviously popular with the younger crowd, text messaging is adaptable to all demographics, as well. Restaurants are using the technology as a pager system with no distance limitations, keeping their waiting rooms clear and welcoming, while keeping customers loyal.    

Steven Kelley of MESSAGEbuzz (www.messagebuzz.com), explained that, the technology has not only boundless applications in marketing but in day to day business. For example, temp agencies use sms technology as a quick paging system that distributes communication to large groups of employees.

This spam free system is simple and inexpensive to setup, use and organize. All customers are sent an opt in message to confirm that they want to receive text messages from your company when they sign up. Campaigns can be as complex or as simple as you’d like. You can send out a special on Friday afternoon when couples are deciding what to do for the weekend or once a year when a contract is up for renewal. The only thing limiting this advertising media is the marketer’s creativity.

“Compared to other advertising, this method is a bargain”, said one MESSAGEbuzz customer. “I just hope my competition doesn’t catch on to this!” Small businesses looking for marketing ideas may just consider sms marketing.

Find more information and sign up for a free trial at
www.messagebuzz.com

MESSAGEbuzz.com, a self-service online software that businesses utilize to conduct their mobile marketing. Businesses that want to extend their content, offers or information to their customers’ cell phones, in a do-it-yourself tool that adheres to Mobile Marketing Code of Conduct, would benefit from our service. Both affordable and easy to use, we complement our software and the connectivity with additional mobile services to ensure our customer and ultimately their subscribers is positive. Headquartered in St. Louis, MO, MESSAGEbuzz.com has an office in Madison, WI and regional sales representatives throughout the United States.

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Press Contact: Steven Kelley
Company Name: MESSAGEbuzz
Email: email protected from spam bots
Phone: 888-900-2899
Website:
www.messagebuzz.com


# posted by (hris @ 8:31 AM 0 comments

Thursday, May 11, 2006

 

Let's Drop PPC in Favor of Flat Rate

From what I've been seeing, I think it's only a matter of time before contextual network advertising is largely replaced by flat-rate advertising. Why? Click Fraud!
Click fraud is out of control and the providers either can't or in some cases I feel, won't seriously address the problem. The losers are the advertisers. If they are lucky they will not be in an industry that's on the radar of those doing most of the fraud, but if they aren't they have to be making quite a bit from sales to justify what they are spending.
A Flat-Rate Ad system something like what AdBrite.com offers is the only way I can see to combat the problem. What it would do is remove the incentive for fraud completely. The other option would be for the advertising networks to gain access to the advertisers traffic information, but most advertisers will not want to give up that information, and frankly I think the effort involved to process the data is more than search engines want to take on, especially when you consider they will be reducing their income when they really see how bad the fraud problem is...!
I have to believe that the fraudsters have evolved to the point that they can commit the fraud in a slow controlled way so as to not attract attention to what they are doing. A large-scale operation could easily assemble thousands of clickers, using hijacked proxy servers, or just those free AOL accounts to cover up the abuse.
(hris

# posted by (hris @ 10:32 PM 0 comments

Wednesday, May 10, 2006

 

SEM Firm Issues Release About Their New Clients

 
New Oneupweb Online Marketing Clients Include Non-profits, B2B, B2C & Online Retailers

Oneupweb Continues to Expand Search Engine Marketing Client Base--Continuing its pattern of steady growth, Oneupweb, the trusted leader in search engine and online marketing, today announced new client relationships with these nationally and internationally-known non-profits, B2B, B2C and online retailers: SmileMakers, Discover Boating. StressEraser, GXS, and Henkel.

Lake Leelanau, MI (PRWEB) May 10, 2006 -- Continuing its pattern of steady growth, Oneupweb, the trusted leader in search engine and online marketing, today announced new client relationships with these nationally and internationally-known non-profits, B2B, B2C and online retailers: SmileMakers, Discover Boating. StressEraser, GXS, and Henkel.

•   
SmileMakers – SmileMakers, Spartanburg, SC, a business unit of Quill Corporation, a wholly owned subsidiary of Staples, Inc. is the market leader in fun and innovative children’s giveaways to professionals who interact with, encourage and reward children. For more than 25 years, the Company has provided "great prizes for great kids" with a 100 percent satisfaction guarantee to its valued customers.
•   
Discover Boating – Discover Boating, Chicago, IL, is a public awareness effort funded by the recreational boating industry that's dedicated to increasing participation in boating. Their resources introduce potential boaters to a helpful network of educational information.
•   
StressEraser – The StressEraser, New York, NY, is an award-winning, portable medical device that relaxes the body and calms the mind in 15 minutes.
•   
GXS – A worldwide provider of business-to-business integration solutions, GXS, Gaithersburg, MD, specializes in B2B e-commerce and on-demand supply chain management. Serving a variety of industries and businesses, their client list includes 75 percent of the Fortune 500.
•   
Henkel Corporation – Henkel Corporation, Avon, OH, is the market leader in adhesives, sealants and surface treatments to the transportation industry. The company delivers solutions to all segments of automotive development through powerful brands like Loctite®, Teroson®, Autophoretic®, Bonderite®, Frekote® and Multan™.

These clients represent an ever-increasing number of businesses that are turning to Oneupweb for their online marketing needs. "More and more companies are responding to our proven reputation in the industry. They know they can depend on us for consistent results, support and of course, innovation," states Oneupweb founder and CEO Lisa Wehr.

New and current clients are also responding to Oneupweb's newly enhanced menu of services. "Although search is a vital piece of the online marketing mix, our clients need assistance in other areas as well," says Wehr. "We've answered that need. Integrated online marketing is about taking a holistic approach towards all marketable areas of a website. From usability analysis to media placement and podcast production and promotion, each naturally complements any search engine optimization (SEO) or search engine marketing (SEM) initiative—and vice versa."

Oneupweb continues to celebrate its corporate growth, is proud to serve these new clients and honored to be a part of all existing client success.

About Oneupweb
Oneupweb creates integrated online marketing plans that include natural search engine optimization, paid search marketing, mobile search marketing, online marketing research, marketing analytics, online advertising creative and online media services. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List twice and recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter Online Marketing Brief™ , blog and weekly podcast,
StraightUpSearch.com. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.


Press Contact: Rachel North
Company Name: ONEUPWEB
Phone: 231-256-9811 116
Website:
www.oneupweb.com


# posted by (hris @ 12:14 PM 0 comments
 

Blog At Work And Still Keep Your Job

 
Corporate Blogging: Six Steps Help Ensure At-Work Blogs Are An Asset

If you are searching for effective ways to increase traffic to your company web site, encourage key employees to blog, but set a policy first to help ensure success. Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work.

Portland, ME (PRWEB) May 10, 2006 -- If you are searching for effective ways to increase traffic to your company web site, you might want to encourage key employees to blog, but set a policy first to help ensure success.

Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. And according to many communications experts, blogs also allow companies to personalize their organizations, products and services, making a human connection with customers that is often difficult in this high-tech age.

One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work. Large and small companies alike use blogging, and yet only 15 percent of companies have policies in place to address workplace blogging, according to a recent survey by the Employment Law Alliance.     Without a clear policy, the anything-goes, free-for-all attitude that flourishes on the Internet could harm your company's reputation.

“Whether a blog becomes a useful tool for your company, or a source of irritation, is a choice you can influence with the policies you adopt today,” says labor and employment law attorney James Erwin from Pierce Atwood LLP in Portland, Maine.

To begin, each workplace blogger needs specific permission and clear direction from management, making sure the employee understands that blogging is part of their job.     Agree in writing with the blogger as to the business purpose for the blog and then require the blogger to adhere to your blogging policy.

Attorney Erwin suggests a comprehensive policy that covers at least these six key areas:

1. Expressly include blogging within the same rules that govern acceptable use of email and Internet;

2. Prohibit employees from disclosing or discussing any confidential or proprietary information;

3. Remind employees that they are expected to be respectful of the company, its employees, its customers and its competitors; and are not to post material that contains harassing, discriminatory or threatening content, no matter when or where the blogging is conducted:

4. Require employees to use their real name, not an alias, and; employees must make it clear that the views they express online are their own and not those of the employer. This policy adds credibility to the blog, as it will be viewed by readers as an independent source of information.

5. Require that any reader responses to a blog be edited for profanity, harassing, discriminatory or threatening content directed toward the company, its employees, its customers, and its competitors.

6. Create an agreement with each blogger as to the purpose of the blog, the amount of company time you will allow the blogger to devote to the practice, and any necessary restrictions regarding overtime compensation for off-site blogging.

By adopting policies that expressly address blogging, Erwin says that an employer can educate employees on specific limits and expectations. If it becomes necessary to take action against an employee because of inappropriate blogging, the employer will have fairly warned of what is problematic and what the consequences may be. This simple step will mitigate the effect on employee morale. It will also enable the employer to point to an objective, policy-based rationale for its decision to discipline or terminate, buttressing its defenses against claims of discrimination or retaliation.

If your company does not have a blog, you are missing out on an important communications medium. Currently 10 million workplace bloggers are active. More join the ranks daily. The smart ones are guided by a blogging policy that encourages meaningful communications and discourages destructive discourse.

Pierce Atwood LLP is the largest law firm based in northern New England and has 120 attorneys who serve regional, national and international clients from offices in Portland and Augusta, Maine; Portsmouth and Concord, New Hampshire and Boston, Massachusetts. For more information about the firm, its attorneys and services, please visit
www.pierceatwood.com.

Contact: Jennifer Whittier
Phone: 207-791-1244

Press Contact: Melissa Field
Company Name:
Phone: 207-229-7136
Website: pierceatwood.com


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# posted by (hris @ 11:36 AM 0 comments

Tuesday, May 09, 2006

 

Sale Of Domain Names Produces Nearly $2.1 Million

 
Largest Live Domain Name Auction Produces Nearly $2.1 Million in Sales

The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4, in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

(PRWEB) May 9, 2006 -- The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4 in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

The gavel also dropped on two other blockbuster six-figure sales during the bidding in front of a standing room only crowd. A rare two-letter .com, CD.COM attracted $275,000 and a three-letter gem, POS.COM commanded $250,000. There were dozens of other sales in the five-figure range.

Veteran professional auctioneer John Berry was flown in from Florida to call the auction conducted by Monte Cahn, CEO of Moniker.com. The auction was the centerpiece of the T.R.A.F.F.I.C. WEST conference. The event attracted more than 500 Internet entrepreneurs for the largest gathering of domain investors held to date.

T.R.A.F.F.I.C. co-founders Rick Schwartz and Howard Neu introduced the event with an October, 2004, conference in Delray Beach, Florida, and over the past 18 months have added shows in Silicon Valley and Las Vegas that have attracted domain owners, venture capitalists and investment bankers from around the world. More information on past and future events can be viewed at http://www.TargetedTraffic.com. The next conference and domain name auction is scheduled for October, 2006.

Rick Schwartz 561-997-6286

Howard Neu 954-662-1816

Press Contact: Rick Schwartz
Company Name: WORLD ASSOCIATION OF DOMAIN NAME DEVELOPERS
Phone: 561-997-6286
Website:
http://www.targetedtraffic.com


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# posted by (hris @ 11:04 AM 1 comments

Sunday, May 07, 2006

 

1-800-CERTIFIABLE

 
Probably The Most Unique Business Listed on Ebay, Toll Free Directory; Yellow Pages Are Now In The Cross Hairs

With the high prices and poor results of too many phone books to advertise in, as well as too much competition in them, aggressive toll free marketing company takes aim at the Yellow Pages and opens it’s doors to investors.

Colorado Springs, CO (PRWEB) May 7, 2006 -- Mark Russell, President of Venturis Systems Inc, put what could arguably be the most unique businesses ever posted up for sale on Ebay- “The 1-800-Certified Network”. The network takes aim at the inflated prices, and poor results, of the Yellow Pages by creating a One-Number directory where callers can reach any type of business, in any city, nationwide.

Service business owners know leads that come from the Yellow Pages are more likely to be price shoppers. With more competition and more books to advertise in, it’s disaster to profits. The answer is to become branded by an easy-to-remember number so clients aren’t forced to it up. (Ex. 1-800- FLOWERS, 1-800-PROGRESSIVE, 1-800-COLLECT). Also, there is no competition within the network because membership is limited to one high-quality business per industry, per marketing area. When customers call, live agents route the call to the business they are seeking.

Mark Russell, president and founder, stated, “We are very excited accept bids for full or part ownership of this business. Numbers like 1-800-CERTIFIED never come available, especially combined with a marketing strategy like this. The potential size and scope of 1-800-CERTIFIED will give instant brand name recognition and great marketing position to companies in the network. When 40+ companies in one metro area all have the same easy-to-remember number, no one will forget it”

1-800-CERTIFIED is currently focused on the auto industry, however the call routing model will be opened to all industries upon completion of this deal.

With this unique listing on ebay, this is THE time for an entrepreneur to walk into this one of a kind business that will change small business marketing and create a whole new advertising medium. If you would like more information,the auction can be found by searching Ebay for the term “1-800-CERTIFIED”. The auction will end on May-14-06 18:15:20 PDT
It can also be found with the following link:

http://cgi.ebay.com/1-800-CERTIFIED-Toll-Free-800-Number-Marketing-Business_W0QQitemZ7616712539QQcategoryZ46690QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

For more information please call 1-800-CERTIFIED.

###

Press Contact: Mark Russell
Company Name: VENTURIS SYSTEMS INC.
Email: email protected from spam bots
Phone: 719-272-6747
Website:
www.1800CERTIFIED.COM


# posted by (hris @ 9:29 AM 0 comments

Friday, May 05, 2006

 

Local Search Company's Search For Cash Is Rewarded

 
Local Search Firm Innovectra Corporation Closes $4 Million Round of Funding

Longworth Venture Partners leads round to fund expansion of Innovectra’s ActivSearchTM local search software platform and LeadStreamTM pay-per-call offering

Vienna, VA (PRWEB) May 5, 2006 -- Innovectra Corporation, the only full service local search software and services company, today announced the close of its B round of funding. Longworth Venture Partners, a Boston-based technology-focused investment firm, has joined current investor, Edison Venture Fund, in closing the $4 million round. Innovectra will use the funds to expand the footprint of its ActivSearchTM local search engine portal and continue the rollout of its LeadstreamTM pay-per-call platform.

Innovectra is poised to capitalize on the rapidly growing local search market, which according to The Kelsey Group, is projected to reach $4 Billion by 2009. The company’s flagship local search engine ActivSearchTM uses advanced search algorithms, a customized needs-based ontology and best-in-class data mining and classification technology to deliver superior local search results. The company’s LeadStreamTM platform is a full-service pay-for-performance online advertising solution that publishers and search engines can use to monetize their site traffic. Innovectra’s customers include AT&T, Dex, Verizon, ALLTEL, R.H. Donnelley, Yellow Pages Group, and more.

LeadStream advertisers are assigned a unique, trackable phone number which is displayed on ActivSearch, Google, Yahoo! and numerous other search engines when a prospect searches for that particular company or product. Calls to the unique number are forwarded to the advertisers’ regular number and the advertiser pays only for phone calls received.

“Pay-per-call takes what is great about the Google pay-per-click model, ROI accountability, and makes it viable for local businesses that are more willing to pay for a phone call than a click,” said Chris Scotton, President and CEO of Innovectra. Added Scotton, “With increased demand from local businesses for this type of online advertising, Innovectra recognized the time was right to raise a B round to help Yellow Pages publishers take full advantage of the opportunity.”

Peter Roberts, General Partner at Longworth said, “Innovectra has blue chip customers, outstanding search technology and an impressive management team. They are well positioned to become a major player in local search and pay-for-performance advertising.”

About Longworth Venture Partners

Longworth Venture Partners is a Boston-based venture capital firm that invests in early-stage software, internet and media companies. For over twenty years, the Longworth team has founded, built and led investments in some of the most innovative and successful technology companies. The firm combines a proven track record of entrepreneurial and operating success with top venture investing performance to support entrepreneurs in building the next generation of technology leaders. For more information please visit
www.longworth.com.

About Edison Venture Fund

Established in 1986, Edison Venture Fund partners with entrepreneurs, service providers, and other financing sources to build successful companies. Edison provides capital and value-added services to expansion stage ($5 to 20 million revenue), information technology businesses located in the Mid-Atlantic region. Initial investments range from $3 to 5 million. Edison typically serves as a sole or lead investor. In addition to providing expansion capital, Edison funds management buyouts, spinouts and secondary stock purchases. Edison’s investment professionals are based in three offices: Lawrenceville, NJ, Bala Cynwyd, PA, and McLean, VA. For more information, visit
www.edisonventure.com.

About Innovectra Corporation

Innovectra Corporation is the only full service local search software and services company and the first to deliver an integrated electronic Yellow-and-White pages directory platform. Innovectra provides a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectoryTM, a technology-driven platform that quickly converts print products into a high-quality local search format and ActivSearchTM, an innovative local search engine platform providing: content data extraction and classification; “needs-based” local search functionality; print ad presentation and creation and robust, multiple language naturalization. Innovectra also offers LeadStreamTM, an integrated pay-per-performance online advertising platform. Innovectra is an indispensable partner to major publishers in North America, Europe, and Asia. For more information visit
www.innovectra.com, or view one of our client sites which include: http://www.alltellocal.com, http://www.ypmetro.com, and http://www.ypunited.com.

###

Press Contact: Simon Heseltine
Company Name: INNOVECTRA
Email: email protected from spam bots
Phone: 7032874275
Website: http://www.innovectra.com


# posted by (hris @ 7:55 AM 0 comments
 

Wordtracker CEO Markets Directly To Search Engine Workshop Students

 
CEO and Co-founder of Wordtracker, Mike Mindel Drops In For A Surprise Visit To Greet Orlando 5-Day Search Engine Workshop Students

A very delighted group of SEO Workshop students were surprised last week by a special (unannounced) guest visitor who took time to make a visit to the recent Orlando, Search Engine Workshop on April 25, 2006 which was in progress at the Clarion Universal Hotel last week.

Orlando, Florida (PRWEB) May 5, 2006 -- Leading SEO industry educators Robin Nobles and John Alexander were teaching day 2 of their 5-Day SEO Workshop last week. The students were having a great time studying SEO skills and were anticipating the upcoming new session for advanced "Keyword Forensics" which was recently added to the Workshop agenda last month.

A surprise special guest visitor had been planned at the last minute that would especially delight the SEO students, since they had just been studying keyword research using the leading
SEO professional keyword research tool, Wordtracker.

A very special guest walked into the class just shortly after lunch and John Alexander introduced the students to Mike Mindel, the CEO and Co-founder of Wordtracker.com.

The students were thrilled to meet Mike Mindel in person and then Robin Nobles invited Mike to share a few tips on the newest keyword research techniques which have recently been activated inside the Wordtracker members area.

After Mike's presentation there was still a little time left for a nice question and answer session with the students, before Mike had to leave for the airport to catch his flight back home to England. In closing, Mike Mindel offered some wonderful encouragement to the SEO Workshop attendees before saying Goodbye to the class.

The experience was nicely summarized by one comment made by attendee Nina Pucillo, who stated..."Now THAT...was a cool surprise!"

For a few photos from the last couple of SEO Workshops including photos of Wordtracker Co-founder Mike Mindel with SEO Educators Robin Nobles and John Alexander, please visit our recent photo page:
http://www.searchengineworkshops.com/articles/seo-workshop-photos.html

Robin Nobles, John Alexander and Dave Barry continued to assist the students on building their SEO skills for the remainder of the 5-Day Class. Orlando Workshop students included some attendees from locations as far away as Brazil and Spain, not to mention attendees from other states across the US.

For details about future SEO Workshop Events visit:
http://www.searchengineworkshops.com

Press Contact: John Alexander
Company Name: SEARCH ENGINE WORKSHOPS
Phone: 905-853-4472
Website:
http://www.searchengineworkshops.com


# posted by (hris @ 7:15 AM 0 comments

Monday, May 01, 2006

 

Search System Enables Charitable Click Fraud Temptation

 
PRODEGE Allows Members, Community and Supporters to Make Contributions to Organization Just by Searching the Internet

PRODEGE makes it simple to use this new way to raise funds. PRODEGE provides organizations with private label search engine portals that offer a unique approach to fundraising. PRODEGE is simple to use and free to all qualified organizations.

Los Angeles, CA (PRWEB) May 1, 2006 -- PRODEGE is the first socially-conscious search engine. We have pioneered a new way for charities to raise contributions with a cost-free vehicle. With PRODEGE, each participating charitable organization has its own private-label search site.

PRODEGE was designed by members of charitable organizations. We understand how difficult and time-consuming fund-raising can be. That’s why we developed this new and revolutionary tool.

PRODEGE transforms the simple act of Internet searches into a new and continuous revenue-producing stream.

Our mission is simple: Provide a state-of-the-art Internet search experience, while simultaneously raising money for the user’s favorite charity.

PRODEGE puts the power of the Internet to work for NPO's. Last year, Internet searches generated nearly $5 billion in revenue from advertisers. PRODEGE provides charitable organizations with a unique way to tap into increased Internet search revenues.

Our strong relationship with leading search engine companies ensures the best search results, while generating a potentially endless stream of income for charitable organizations.

Private Label Search Engine Sample: www.takemehome.prodege.com

Please visit us at: www.prodege.com/organization

###

Press Contact: Josef Gorowitz
Company Name: PRODEGE, LLC
Email: email protected from spam bots
Phone: 310 542 0901
Website: www.prodege.com/organization


[Editor's note: Charities don't have to lose between  50%-70% of the revenue in a plan like this, they can open their own account and keep 100% of any revenue. (hris ]


 


# posted by (hris @ 7:50 AM 0 comments

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