Wednesday, May 31, 2006
Search Engine Marketing Experts Tell Businesses How to Succeed
Nashville, Tennessee Search Engine Marketing Experts Work Media Tell Businesses Exactly How to Succeed Online with New Internet Marketing BookNashville-based Work Media has released a new Internet marketing guide, "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign. It touches on search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, linking campaigns, and more. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.
Nashville, TN (PRWEB) May 31, 2006 -- Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign.
Said Jerry Work, "We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using many different techniques as necessary to drive targeted traffic to their web sites."
The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.
The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.
For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at email protected from spam bots.
About Work Media
Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to multi-million dollar ecommerce sites.
CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net
###
Press Contact: Jerry Work
Company Name: Work Media
Email: email protected from spam bots
Phone: 615-473-2045
Website: http://workmedia.net
Podcasting Network For Web Marketers
A Podcasting Network For Web Marketers and Technologists: Media Swamp Gaining Listeners, Attracting AdvertisersThe Media Swamp Podcasting Network, a podcast hosting service and information network featuring original and syndicated podcasts and vodcasts available for download, has debuted at www.mediaswamp.com.
Dallas, TX (PRWEB) May 31, 2006 - The Media Swamp Podcasting Network, a podcast hosting service and information network featuring original and syndicated podcasts and vodcasts available for download, has debuted at www.mediaswamp.com.
Currently focusing on Web 2.0, search marketing, web design, social networking and web development, Media Swamp expects to carry other genres of podcasts soon and has begun experimenting with podcasts produced purely for entertainment.
As an interactive marketing professional, I advise clients on podcasting strategies and how to make the most of this medium, said Giovanni Gallucci of Media Swamp, so it seemed only fitting that I be able to steer them toward a safe and convenient place to host their podcasts.
Live for a little over a month; Media Swamp is monitoring increasing traffic and download activity. Media Swamp is currently developing an advertising model in response to an increasing number of inquiries regarding sponsorship.
We are in the very dawn of this medium, said Dave Wilkie of Media Swamp, and there are developments coming that will make podcasting a very attractive vehicle for advertisers. As always, the bottom line is the number of listeners, viewers or readers that you can show a potential advertiser. We believe Media Swamp will be a very cost effective way for businesses to reach targeted consumers, whether through ads on the site itself or within the podcasts.
Downloading a show has benefits to an advertiser over streaming, said Gallucci, and though we have plans to offer streaming voice and video casts soon, the attraction of downloading to an advertiser is the portability of the show. The user takes it with them and listens on their time. Maybe they listen two or three times. Maybe they email it to colleagues. The potential for exposure in that sort of viral model is unknown, but to start with, you must be able to show download numbers, and weve got the numbers already.
Media Swamp currently features the following shows: The AgencyCast, Cocoa Radio, KinetiCast, Mad Techie, Radio Free Babylon, and The Reach.
###
Press Contact: Masha Geller
Company Name: Media Swamp
Email: email protected from spam bots
Phone: 203.981.7256
Website: htttp://www.mediaswamp.com