Search Mojo, a leading search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management, announced today that it has formed a Board of Advisors to offer strategic guidance to the one year old company. Initial advisors include Internet marketing experts George Assimakopoulos and Tom Lueker, who will play key roles in directing the growth of the company.
CHARLOTTESVILLE, VA (PRWEB) October 24, 2006 -- Search Mojo, a leading search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management, announced today that it has formed a Board of Advisors to offer strategic guidance to the one year old company. Initial advisors include Internet marketing experts George Assimakopoulos and Tom Lueker, who will play key roles in directing the growth of the company.
"We are honored to have these innovative thought leaders on our advisory board," said Search Mojo founder and CEO Janet Driscoll Miller. "As demand for Search Mojo's search engine marketing services has exploded, we need the counsel of these industry leaders to guide the company during this tremendous and formative growth stage. Their insight will help to position Search Mojo for its long term growth strategy."
Search Mojo's initial advisory board members includes George Assimakopoulos, an accomplished marketing professional with over a decade of Internet marketing experience. In 2003, George co-founded EyeTraffic Media, LLC, a consulting firm that provides strategic direction and program management of interactive marketing initiatives as part of an integrated advertising approach. Companies such as Pfizer, Harvard Business School Publishing, Mazda USA, and Chevron have partnered with EyeTraffic Media to support their search marketing efforts, online media buying, mobile and viral marketing campaigns, as well as other integrated lead generation programs.
Prior to starting EyeTraffic Media, George served as director of client services at Proxicom, Inc. where he managed the implementation of marketing, branding, and commerce programs through the Internet. At Proxicom, George was an integral part of several strategic web engagements for Fortune 500 companies, including ExxonMobil, Nike, Merrill Lynch, and Toyota USA. Early career work included working with the Disney Company as an integral part of their public relations team to raise appreciation for new public projects and theme park ventures.
George is a frequent speaker at industry conferences on topics such as Internet marketing, branding strategies, and emerging media. In addition, he regularly teaches classes on interactive and integrated marketing at the University of Maryland, The American University, and the University of Virginia. George earned his bachelor's degree in marketing from the University of Maryland and his MBA in international marketing and information systems from The American University in Washington, D.C.
Serial entrepreneur Tom Lueker joined Search Mojo's advisory board as well, having recently co-founded Zipminder, an automated email reminder service for businesses. Prior to Zipminder, Tom co-founded and served as CMO for WebSurveyor Corporation, overseeing its sale in 2006. With more than 21 years of experience in software marketing, sales, and development, Tom's strategic leadership and insight helped WebSurveyor evolve from a traditional software vendor into the leading provider of do-it-yourself online surveys.
Prior to co-founding WebSurveyor, Tom directed strategic business alliances and acquisitions for Landmark Systems Corporation (acquired by Allen Systems Group) and helped formulate the marketing strategy that enabled the 14 year-old private software company to successfully complete its IPO in 1997. Prior to joining Landmark, Tom served as a product manager for Seer Technologies (acquired by Level8), where he was responsible for driving the strategic direction of the $12.5 million repository at the core of Seer's HPS enterprise software development platform.
Tom began his career with the Advanced Systems Group of Arthur Andersen's management consulting practice (now Accenture). While at Andersen, Tom established himself as an expert in IBM's DB2 relational database while designing, developing, implementing, and supporting AGB Television Research's "people meter" television ratings system. Tom left Andersen to co-found Reltech Group and served as the company's vice president of product development where he designed and developed DB Excel, the leading data repository solution currently marketed by Computer Associates. Tom earned his bachelor's degree in commerce from the University of Virginia.
About Search Mojo, Inc.
Search Mojo is a search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo or sign up for a free search marketing assessment online at www.search-mojo.com.
# # #
Press Contact: MICHELLE MCCANN
Company Name: Search Mojo, Inc.
Email: email protected from spam bots
Phone: 703-380-0888
Website: www.search-mojo.com
Google's YouTube Blunder
by Bill Wise, Monday, October 16, 2006
YOUTUBE IS A 65-EMPLOYEE STARTUP that hasn't yet turned a profit, that's in an unproven industry, and that faces enormous legal problems. Which is why last week's Google purchase of the video-sharing site for $1.6 billion--was a huge mistake.
Let's go through the facts, and you'll see what I mean.
Problem #1: YouTube is young, the market is young. YouTube hasn't made a profit yet. It certainly gets a lot of traffic, and it's got advertising; but it's still deeply enmeshed within the "let's just get more eyeballs and wait" stage of the business. What will happen next is still unclear.
YouTube might hit on the magic formula of turning eyeballs into money--as Google has done for itself; and as Google is looking to help YouTube do, by supporting it with advertising. But there are definitely Google ad ventures that don't work out (think Google print); and it's entirely possible that, even with all of Google's help, YouTube still might not live up to its $1.6B expectations.
After all, a lot can happen in online video over the next few years. Microsoft is beginning its own video sharing site, Soapbox. Meanwhile, MySpace still ranks higher than YouTube--at the time of this writing Alexa ranks MySpace as #6 on the web; and YouTube as #10 and MySpace offers video. It's even possible that the traditional television networks, which are starting to expand online (ABC.com now delivers complete episodes of "Desperate Housewives" and "Lost"), will also enter ithis newest medium of user-generated video. Think about it: reality TV and televised talent shows aren't all that different from the 15-seconds-of-fame world that YouTube has created on the Internet.
And keep in mind that great empires certainly do fall. MySpace has clearly trumped Friendster in the social networking space, and Google itself pulled ahead of Yahoo, its elder rival. Both Google and Yahoo joined forces to crush Lycos.
And there's always the possibility of something entirely new jumping out of nowhere that changes everything, rendering YouTube passé. YouTube didn't even exist two years ago; who knows what the next two years will bring.
Problem #2: YouTube has 65 Employees. YouTube is still a small business. Google has about 8,000 employees; MySpace, which NewsCorp bought for $580 million, has a workforce of 300. So paying $1.6B for YouTube is placing an awful lot of faith in only 65 people.
Of course, YouTube will need to hire more people if they're to fulfill their new parent company's huge expectations. That shouldn't be hard to do--a job at YouTube probably looks pretty good around now--and Google is certainly waiting in the wings to help out (or to take over) if organizational issues become a problem. But whatever step the YouTube organization takes next, it will certainly need to become a different animal than it has been until now. YouTube has achieved fairytale success as a grassroots-driven startup; but it remains to be seen how it will fare as a billion-dollar player and subsidiary of a Fortune 500 firm.
There are bound to be serious changes in how business gets done, and there might even be changes in the way the youth market reacts to a cool indie site that's gone corporate. Only time will tell whether those changes will be positive or negative.
Problem #3: The legal issues. At the time of this writing, a YouTube search for Billboard-topping artist Justin Timberlake yields 3,084 results. A YouTube search for Kelis, number 50 on the Billboard Pop 100, returns 789 results. There's clearly copyright infringement going on, and YouTube makes it possible. That could mean real legal headaches for both YouTube and Google.
Thus far, Google and YouTube have kept the lawsuits at bay by creating ad-revenue sharing deals with Warner Music Group, CBS, and Sony BMG. Google will also offer technologies that help YouTube prevent illegal filesharing. But either of those acts of appeasement could go sour, especially if the entertainment world feels that Google's anti-piracy technology doesn't go far enough. If the entertainment world's relationship with the two online kings does fizzle, the breakup might not be so friendly.
There's no doubt that YouTube's a valuable company. And Google is certainly on to something in pricing out the competition in a valuable market--which most analysts think is Google's strategy in overpaying for YouTube. But the high price is a huge gamble, and there's a lot of reasons to say that it won't pay off. If the relationship doesn't pan out, it could very well go down as the greatest blunder in Google history.
Bill Wise is CEO of Did-it, a leading agency for search engine marketing and auctioned media management, based in New York. You can reach Bill at bill@did-it.com.
Search Insider for Monday, October 16, 2006: http://publications.mediapost.com/
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[ Editor's comments:
[Chuckles to self]... I just love finding articles like this. Is video distribution really an "unproven industry"???
Problem #1 - YouTube may not be making a profit, but how hard would THAT be? Just throw some contextual Ads (How much might people pay to have ads next to cat videos? Yes, a lot!) on the site and let people add descriptive text of their videos. It would not be hard at all to charge for some videos with a revenue-sharing plan. "Host your content on YouTube and earn cash". How to pry loose the money? Every hear of "Google Cash"? They're positioned for micropayments and they may actually pull it off if they have figured out what I think is the key to making micropayments work (No, I'm not telling you in case they haven't...).
Then you add the idea of adding video ads to the front and end of the videos - Yow! That may be why it's not obvious on how I can download my favorite Okgo! video...! No problem, I don't mind ads paying for my entertainment in that way.
Ok, why would anyone care what the Alexa rankings are? Since when do they really mean anything? And while MySpace may have video (It was news to me) YouTube IS video.
OMG, "reality" TV is not that much different from user-created videos? Is that to say reality TV doesn't have more than 1-2 people editing, scripting, and producing the shows, or that all the user-generated productions spend hundreds of thousands on production?
And yes, YouTube didn't exist two years ago, but web video did. So before web video, what site came to mind when you thought of web video...? And what does now? Is there a second largest video site? I'm sure there is, but I can't tell you what it is.
Problem #2 - Faith in the Employees? Please. They can be replaced if they have to. Yes, "time will tell", but why is this uncertainty a "problem"?
Problem #3 - Ah, just how does a text search for terms show that "clearly copyright infringement going on..."? They could be parody videos or something else. Not that it is not a problem or might be in the future, but why can't we read an article that deals with facts and not opinion? I think at this point Google has enough experience (and lawyers) to be in a position to foresee and deal with the potential problems.
I too was surprised at the amount paid for YouTube, but given Google's track record (including print, which lost how much money? I think it was something less than 1 Billion if I remember correctly. Perhaps there will be a Print 2.0? AdWords wasn't so great to start with the first time out either.) and what I know about the web and user's appetite for video production and consumption, I think things will work out very well indeed.
(hris ]
ClientWhys AdvisorLeads makes it easy for tax accountants to advertise their services on the worlds most popular search engines including Google, Yahoo and MSN.
Agoura Hills, CA (PRWEB) October 16, 2006 -- ClientWhys AdvisorLeads makes it easy for tax accountants to advertise their services on the worlds most popular search engines including Google, Yahoo and MSN. A ClientWhys AdvisorLeads consultant reviews the contents of a tax accountant's website, determines their business category and target geographic area, generates a list of relevant search keywords, and creates their online text ads. ClientWhys Search consultants create the campaign.
When consumers search for tax or accounting services in a local market that matches any of the tax accountant's keywords, their text ad (including a link to their website) is prominently displayed. With just a click, the consumer goes directly to the tax accountants website and is one step closer to becoming their next client.
Managing a search campaign is complicated and time-consuming. As experts in tax accountant marketing, we have successfully taken on the challenge of streamlining local search marketing for the tax accountant, so they dont have to struggle with their own campaign, noted Lee Reams II, President of ClientWhys.
The AdvisorLeads product is offered as an annual program for year-round firms or as a four-month tax season blast for the more seasonal practices. Tax accountants are only charged for their guaranteed traffic. For more information, visit www.clientwhys.com or call 1.800.442.2477 to speak to a web consultant.
About ClientWhys, Inc.
ClientWhys serves over 10,000 tax and financial professionals nationwide. ClientWhys is geared to the hard new realities of ever-changing tax law, increased client demands and new competition from larger corporate financial service firms.
Client
Its about you and your client relationships. Its often said that your clients cant pick a good tax return from a bad one. In other words, your business is all about relationships, and the more you communicate and provide solid advice, the stronger the ties with your clients and prospects.
Whys
An informed client is a lifelong client. Implementing the best planning strategies, quickly answering your client whys when asked about complex tax situations -- all are keys to demonstrating commitment, talent and results.
Providing you the expertise and knowledge are elements of what we do. Your success is not just based on your professional designations. It is based on how you manage your practice, the services you offer, and the way you communicate and address issues facing your clients year-round.
If you're committed to building a great practice with rock solid client relationships, contact ClientWhys today at 1.800.442.2477 or visit us online at www.clientwhys.com.
SOURCE ClientWhys, Inc.
Contact: Lee Reams II, President
1-818-701-3090 x 222
# # #
Press Contact: Lee Reams
Company Name: CLIENTWHYS, INC.
Email: email protected from spam bots
Phone: 18183388700
Website: www.clientwhys.com
Speculator.cc is a revenue sharing discussion forum and marketplace dedicated to buyers, sellers, investors, and developers of the .cc Country Code Top Level Domain (cctld).
Schenectady, NY (PRWEB) October 15, 2006 -- Extradius Inc. is proud to announce the official launch of Speculator.cc. Speculator.cc is the only online revenue sharing domain name discussion forum dedicated to the .cc ccTLD.
With growing values, and increasing sales, including $12,500 for Software.cc, as reported by DNJournal.com, and $1200 for Finance.cc, and $940 for Loan.cc, as reported by GlobeDomains.com, it's clear that the .cc is setting the stage as an investment quality alternative to the .com extension.
A main focus at Speculator.cc is to raise public awareness about the .cc, and offer buyers, sellers, investors, and developers of the .cc extension an outlet for discussion, and exposure.
The .cc was originally the Country Code Top Level Domain for the Cocos (Keeling) Islands, which is a territory of Australia, located about half way from Australia to to Sri Lanka. Having such a small population, and practically no internet users Cocos (Keeling) Islands sold the rights to their ccTLD (.cc) to help boost their economy.
Co President & Web Network Developer Jennifer Chiera says, "The .cc is an attractive alternative to the .com extension because of it's visual similarities to the popular .com extension. Also, since the Cocos (Keeling) Islands sold their rights to the extension, the .cc carries no restrictions, as many other ccTLDs do, making the .cc available to anyone, anywhere in the world. The .cc, in my opinion, was a gift from Cocos (Keeling) Islands to the rest of the world."
To find out more about the .cc, or to sign up and become part of the Speculator.cc community, please visit http://speculator.cc
About the company:
Incorporated in 2005, Extradius Inc. is a creative investing company with a focus on domain names & web development, real estate, the stock market, and fine art, to name just a few areas of focus.
###
Press Contact: Jennifer Chiera
Company Name: Extradius Inc.
Email: email protected from spam bots
Phone: 518-280-8706
Website: http://speculator.cc
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Moniker Offers Unique Way to Take Advantage of Opportunity; Will Hold Largest Domain Name Auction at T.R.A.F.F.I.C. Conference. Top Names like Auction.com, HMO.com, DSL.com, Deposit.com Available to Highest Bidders
Pompano Beach, FL (PRWEB) October 11, 2006 While the housing market is collapsing, real estate on the Web is booming. Moniker, the first and only provider of Domain Asset Management services, today announced it will hold an exciting live auction of quality domain names at 1:30 p.m. ET, Friday, October 27, during T.R.A.F.F.I.C. EAST, an Internet marketing conference taking place at the Westin Diplomat Hotel in Hollywood, Florida.
The median domain name resale price rose 24 percent between 2004 and 2005, according to industry analysts. All current indicators point to further growth, making domain names a highly attractive addition to an investment portfolio and demonstrating they are assets that require effective management.
Attendees will be allowed to place bids while at the Live Auction or via the Web in the silent domain auction. Such marketable and Web site traffic-generating names that will be offered during the auction include:
Auction.com
Audit.com
Bourbon.com
Cameras.com
CertifiedDiamonds.com
Clock.com
Dance.com
Deposit.com
DSL.com
Duplex.com
ET.com
FreeSongs.com
Guatemala.com
HighDefinition.com
HMO.com
Homerun.com
IncomeTax.net
Location.com
MenCenter.com
Order.com
PetProducts.com/.net/.org
Sailboat.com
Text.com
VoiceMail.net
Whiskey.com
Winner.com
The Live Auction: Raising the Paddle
This years highly anticipated Live Auction promises to attract hundreds of individuals and companies seeking domains that will either add to the value of their investment portfolios or build, protect or extend their existing brands. Between the two previous Live Auctions, the total dollar value of domain names purchased increased dramatically from $435,000 in October 2005 to $2.1 million in May 2006.
To take part in the live bidding, one must be a registered attendee of the T.R.A.F.F.I.C. EAST conference, which runs October 24-28. For more information on the conference, visit http://www.targetedtraffic.com/
Domain Financing On Site and After
Moniker along with its partner Domain Capital, will offer domain financing to leverage domain purchases made at this event or for other transactions. Moniker and Domain Capital have been pioneering the same concept for virtual real-estate for years in a fashion similar to real estate mortgage financing. Fifty percent of the previous Live Auctions purchases were financed using this financing service.
Domain Asset Management Expert Available for Comment
Monte Cahn, Monikers founder and chief executive officer is available for expert commentary, historical background and anecdotes as they relate to the domain industry.
Cahn started investing in intellectual property and domain names in 1996 and helped start the first online domain brokerage business on the Internet that year.
Cahns numerous accomplishments include participating in the industry's first domain name sale for over $1 million dollars (Wallstreet.com) and the first $2 million dollar plus domain sale (Autos.com). He is also responsible for co-developing the industry's first recognized domain appraisal system that is accepted by the IRS and domain asset lending/finance companies.
To speak with Cahn contact Ana Cano at 212-367-6920.
About Moniker.com
Moniker is the first and only provider of Domain Asset Management, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales all backed by unsurpassed customer service and security.
With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industrys first domain appraisal formula. It is considered the industrys premier marketplace to buy and sell domain names.
Customers include savvy investors, Web entrepreneurs and forward-thinking global companies, including Marchex, Nokia, AOL, Yahoo, the National Hockey League, Major League Baseball, Lions Gate Films, Bank of America, Microsoft, Jupitermedia, Geosigns, Mainstream Advertising and many others.
Moniker, with headquarters in Pompano Beach, Florida, is an operating unit of Seevast Corporation, a company of marketing services firms that drive sales, build brands and leverage core assets for their clients.
Contact:
Ana Cano
Euro RSCG Magnet
212-367-6920
###
Press Contact: Genie White
Company Name: MONIKER
Email: email protected from spam bots
Phone: 954-984-8445
Website: http://www.moniker.com
Unique Web address for the Minnesota, mobile network, music news, main, midnight and more.
San Francisco, CA (PRWEB) October 5, 2006 -- BRS Media, an e-commerce firm that specializes in assisting Internet companies build and brand on the power of the Web, announced today the addition of .IM domain names to iDotz.Net, a full service multi-domain registrar service.
DotzMN (www.dotz.mn) will provide domain name registration under .MN, the ccTLD from Mongolia, offering Minnesota, Mobile Network and Music News domain holders the ability to have a custom branded web address ending in .MN. Domain registration under .MN will also be extended to resellers under iRRP.Net, iDotz.Net Reseller Registrar Program.
"We are thrilled to be offering .MN domain names to the world via iDotz.Net." remarked George T. Bundy, Chairman & CEO of BRS Media Inc., "Whats easier to remember than a specialized looking web address under .MN? Familiar sites already under .MN include; The Minnesota State Legislature -- www.leg.mn, The Minnesota Senate -- www.senate.mn and The Minnesota House of Representatives -- www.house.mn" adding, "Domains under .MN are easy to access, work reliably worldwide, are so easy to remember and many great names are still available!"
BRS Media became the first company in the World to offer a premium multimedia domain name after launching dotFM® back in 1998. And since that time thousands of web sites have taken advantage of the unique power of a branded web address.
iDotz.Net (www.idotz.net) offers "Cool Domains @ Great Prices" by providing one of the largest range of domain name choices worldwide, easy to use domain management tools, DNS management, web hosting services, SSL secure certificates, and more. The assortment of domain names iDotz.Net offers include; Premium Multimedia Domains such as: .FM, .AM, & .TV; gTLD domains like: .COM, .NET, .ORG, .BIZ, .INFO & .NAME; Country specific domains like: .US, .DE, .IN, .ES & .CN; as well as, Boutique Domains: .LA, .CC, .BZ, .SC & .WS (WebSite).
BRS Media, a member of the National Association of Broadcasters, the International Webcasting Association and the Webcaster Alliance, is a full service Internet e-commerce firm that helps radio and multimedia web sites build and brand on the power of the Web. Currently celebrating over 10 years Online, the company's portfolio comprises: dotFM® (www.dot.fm) & dotAM® (www.dot.am), domain registrar of premium multimedia .FM and .AM domains; iDotz.Net (www.idotz.net) domain registrar of all gTLD domains (.com, .net, .org, .biz, .info & .name), as well as, boutique domains (.la, .tv, .cc, .im & .bz); iMobz.com (www.imobz.com), the coolest mobile content site featuring: ring tones, cell phone games, wallpaper and screensavers; @Radio.FM & @Radio.AM, free Web based email services; Webz.Net (www.webz.net), The Internet Webz Directory, Search the Web by category for Information & Resources; and the ever-popular Web-Radio (www.web-radio.fm), the leading portal for "tuning in" Radio on the Internet. BRS Media Inc. can be found on the World Wide Web at www.brsmedia.fm. dotFM and dotAM are registered trademarks of BRS Media, Inc.
# # #
Press Contact: George Bundy
Company Name: BRS MEDIA INC.
Email: email protected from spam bots
Phone: 415-677-4027
Website: http://www.idotz.net
Unique Web Address for the Instant Messaging, Internet Medicine, Information Management and More!
San Francisco, CA (PRWEB) October 4, 2006 BRS Media, an e-commerce firm that specializes in assisting Internet companies build and brand on the power of the Web, announced today the addition of .IM domain names to iDotz.Net, a full service multi-domain registrar service.
DotzIM (www.dotz.im) will provide domain name registration under .IM, the ccTLD from Isle of Man, offering Instant Messaging, Internet Medicine and Information Management domain holders the ability to have a custom branded web address ending in .IM. Domain registration under .IM will also be extended to resellers under iRRP.Net, iDotz.Net Reseller Registrar Program.
"We are pleased to be offering .IM domain names to the world via iDotz.Net." remarked George T. Bundy, Chairman & CEO of BRS Media Inc., "Whats easier to remember than a specialized looking web address under .IM?" adding, "Domains under .IM are easy to access, work reliably worldwide, are so easy to remember and many great names are still available!"
BRS Media became the first company in the World to offer a premium multimedia domain name after launching dotFM® back in 1998. And since that time thousands of web sites have taken advantage of the unique power of a branded web address.
iDotz.Net (www.idotz.net) offers "Cool Domains @ Great Prices" by providing one of the largest range of domain name choices worldwide, easy to use domain management tools, DNS management, web hosting services, SSL secure certificates, and more. The assortment of domain names iDotz.Net offers include; Premium Multimedia Domains such as: .FM, .AM, & .TV; gTLD domains like: .COM, .NET, .ORG, .BIZ, .INFO & .NAME; Country specific domains like: .US, .DE, .IN, .ES & .CN; as well as, Boutique Domains: .LA, .CC, .BZ, .SC & .WS (WebSite).
BRS Media, a member of the National Association of Broadcasters, the International Webcasting Association and the Webcaster Alliance, is a full service Internet e-commerce firm that helps radio and multimedia web sites build and brand on the power of the Web. Currently celebrating over 10 years Online, the company's portfolio comprises: dotFM® (www.dot.fm) & dotAM® (www.dot.am), domain registrar of premium multimedia .FM and .AM domains; iDotz.Net (www.idotz.net) domain registrar of all gTLD domains (.com, .net, .org, .biz, .info & .name), as well as, boutique domains (.la, .tv, .cc, .ws & .bz); iMobz.com (www.imobz.com), the coolest mobile content site featuring: ring tones, cell phone games, wallpaper and screensavers; @Radio.FM & @Radio.AM, free Web based email services; Webz.Net (www.webz.net), The Internet Webz Directory, Search the Web by category for Information & Resources; and the ever-popular Web-Radio (www.web-radio.fm), the leading portal for "tuning in" Radio on the Internet. BRS Media Inc. can be found on the World Wide Web at www.brsmedia.fm. dotFM and dotAM are registered trademarks of BRS Media, Inc.
Press Contact: George Bundy
Company Name: BRS MEDIA INC.
Email: email protected from spam bots
Phone: 415-677-4027
Website: hrrp://www.idotz.net
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