Friday, March 30, 2007

 

Panelists Think Links More Important Than Text

SXSW Interactive Panelists Urge to Write for People, Not Robots
 
Search engine marketers discuss a variety of methods to raise website awareness and rankings within search engines.
 
Austin, TX (PRWEB) March 29, 2007 -- Flooding web pages with keywords is not only user-unfriendly; it's also a waste of time. That was the message Search Engine Marketers William Leake and Kelly Meacham had for attendees of the 2007 South by Southwest (SXSW) Interactive Panel discussion "Making SEO and Usability Work Together."
 
"When it comes to natural search results it's really just a robot analyzing the HTML of a site, with external and internal links being much more important than the text on the page," said Leake, CEO and President of Apogee Search. Both Leake and Meacham expressed the need for website content to be tailored to the user and not the search engine. "Keeping users engaged, ultimately keeps them satisfied," Meacham added. "If a site is full of jargon serving as keyword density, a user's interest and/or sales are lost."
 
The SXSW Interactive Festival features five days of panels, keynote discussions, trade show and exhibition events. The wide variety of programming offered at SXSW Interactive in addition to the presence of SXSW Film and SXSW Music helps make it a completely original event. Together, Leake, and Meacham, have over two decades of SEO, web marketing, and website usability experience; and were happy to share their know-how to a room-overflowing crowd of 200+ people.
 
Attendance at the "Making SEO and Usability Work Together" power session was standing room only despite rainy weather conditions that dampened overall attendance that day. This impressive turnout reflects the intensity of interest in search engine marketing, as almost 90% of all websites are initially found through search engines. For those that missed the session, the SXSW website (www.sxsw.com) will be adding a podcast of the session in the near future.
 
As for better search engine optimization Leake stressed the importance of putting keywords within a website's title tags and letting in-bound links serve as the main bait for the algorithm robots. He explained this strategy by saying, "Google's search algorithms are constantly changing, and keyword density is only a small portion - typically no more than six percent -- of what drives those algorithm. Therefore, the most sure-fire way to keep up with their changing patterns is to always have a wide variety of outside sites linked to your site." Afterwards Leake closed the session by saying, "A proper site is one designed for humans and not robots. So if you want it to rank high and still be user-friendly, write fluidly and link constantly."
 
About Apogee Search                                                                                                                   
Apogee Search is a search engine marketing firm based in Austin TX, and was founded by early internet pioneers and McKinsey & Co. alumni. Since its inception in 2001, Apogee Search has rapidly grown to become the pre-eminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid Search (PPC), Natural Search (SEO), Affiliate Marketing, and Pay-Per-Call, Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.
 
About Expero Inc.                                                                                                           
Expero Inc is a website design, usability, and content development firm creating user experience solutions for software products and websites. Unlike traditional design and usability firms, which have a single point of expertise and focus on a portion of the user experience problem, Expero provides a user experience solution that strives to create a user-driven website on target with the needs and expectations of the client's audience.
 
CONTACT INFORMATION
CHRIS OSBORN
Apogee Search
http://www.apogee-search.com/
512-583-4200

 

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Wednesday, March 28, 2007

 

Over-Commitment to Buzz-Words May Stem From Damaged Digital DNA

 
space150 Starts 2007 with a Bang, Winning New Business from Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.

2006 was a dramatic year of growth for space150, and it set the stage for three new client partnerships we're excited to announce: Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.

Minneapolis, MN (PRWeb) March 29, 2007 -- 2006 was a dramatic year of growth for space150, and it set the stage for three new client partnerships we're excited to announce: Andersen Windows, Dairy Queen, and Schwan's Home Service, Inc.

All three brands are leaders in the offline world, and they have partnered with space150 to achieve their rightful place as leaders in the digital world. Whether through online, mobile, or other emerging technologies, these brands want to drive their respective industries into the modern age of marketing.

"We have always been proponents for digital-centric branding," says Billy Jurewicz, space150 CEO. "And clients are now starting to demand more of our services. Progressive marketers, in particular, are looking for interactive specialists who can lead them into the modern media world."

As a hybrid agency, tying the best creative practices with the latest technologies, space150 is perfectly positioned to capitalize on this strategy in a way traditional agencies simply can't.

"The concept of new world branding has evolved from traditional advertising," says Lori Yeager, space150 Strategy & Insight Director. "Historically, advertising has been more of a monologue--a singular message delivered to a mass audience. The introduction of new technologies has allowed for a true dialogue, a one-on-one interaction with the consumer at all touch points. It's about developing a real relationship based on give and take."

But we're not going to rest on our laurels; the name of our game is over-commitment to evolution. We've recently expanded our office space in Los Angeles. A New York office is on the horizon, as is a state-of-the-art digital production studio. And 2007 will bring continued growth and new opportunities to space150, challenging our team to take our creativity and service to the next level.

About space150
space150 is a full-service agency with digital DNA: we help create and upgrade brands to the modern world, with a focus on helping our clients realize a return on their digital investments. Our services cover everything from full branding and marketing to technical design and development.

For more information about space150, call Lindsay Wenner at 612.332.6458 or visit www.space150.com

# # #

Press Contact: Lindsay Wenner
Company Name: space150
Email: email protected from spam bots
Phone: 612-332-6458
Website:
http://www.space150.com/


# posted by (hris @ 10:09 AM 0 comments

Thursday, March 22, 2007

 

Register A Domain For $35 A Year. Forward That Domain For Only $49 More!

Retro Domain Registration Prices and Domain Forwarding Fleecing Shock Internet Consultant!

On one forum yesterday, a visitor was looking for advice for domain registration, hosting, and forwarding. In the course of trying to help them, I went to www.Register.com to confirm something they said. They indicated that they were being charged a fee for forwarding a domain to their main domain. Since I had never heard of this, I doubted it was true. I couldn't find information about that easily, although I did receive a shock that they were charging $35 a year for domain registration! Since we all know the cost of a domain registration to a registrar is $6.00, I expect to see prices anywhere from $6.99 (www.Domainsite.com) to $15.00 (www.DirectNIC.com. With $9.00 ($8.88 at www.Namecheap.com ) being about average.

So I called www.register.com to ask about this and they did confirm that they charge $49.00 a year to forward domains. When I expressed my shock at this I was told that if someone paid for about 5 years of registration that they would forward it for free, or forward it with ads displayed.

Heck, I don't know, www.Register.com may be the best registrar around, but I still don't see how people can pay those kinds of prices today unless they are clueless or uncaring. So I thought I should post some kind of warning in hopes that people find it and void wasting their money on register.com's domain registration and domain forwarding service.

I use the other domain registrars mentioned above, and none of those links are affiliate links. I prefer www.Namecheap.com these days partly because the have a domain sales marketplace and provide free hidden WHOIS security with domain purchases.

Feel free to contact me if you have questions about domain registrations and hosting.

(hris




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# posted by (hris @ 8:35 PM 0 comments
 

SEIO Firm Unveils New SEO Technology, Service, and Acronym

 
Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service

Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Chandler, AZ (PRWeb) March 22, 2007 -- Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.    

Engine77 is like a cockpit for SEO.     The software platform performs millions of calculations in real-time to visually feed data to the optimization engineer, who performs modifications and knows their consequences before spending a single cent on development--and more importantly, not spending costly waiting time for real results.    

Engine77 helps the optimization engineer support the client by filling a Decision Support Analysis (DSA) role.     The engineer can weigh the effects of changes from the whole site downward to a single word of content.     Thus, Engine77 facilitates the best decision-making possible.     Engine77 converts live data into meaningful marketing analysis in minutes versus weeks or months, and it is a surgically sharp instrument when needed by those who must be precise and decisive.

Engine77 maximizes internet development efforts because search engine optimization is considered from the ground upward, instead of as an afterthought.     Development and optimization are concurrent with Engine77 guiding the project.

Download a brochure by visiting http://www.engine77.com .

Source: Infinidigm, Inc.

Contact:
Judy Cresanta, Marketing Director
Engine77
Tel: 1.866.663.8708 ext. 102
Web: http://www.engine77.com

###

Press Contact: Judy Cresanta, Marketing Director
Company Name: Infinidigm, Inc.
Email: email protected from spam bots
Phone: +1-866-663-8708 102
Website:
http://www.engine77.com


# posted by (hris @ 9:57 AM 0 comments

Friday, March 16, 2007

 

Loophole in RegisterFly.com's System May Save Domain Names

 
Poker Blog Finds Loophole in RegisterFly.com's System That May Potentially Save Over 1 Million Domain Names

Over 200,000 Clients, which include the Government of Thailand, the Easter Seals charity and Pop star Michael Jackson, could be eligible to save their domain names from loss. A Poker Blog Has Found an Emergency Solution.

Miami, FL (PRWeb) March 16, 2007 -- After over a year turmoil at the Registrar know as RegisterFly there may a be a solution to those inclined to save their domains from loss. RegisterFly has been in and out of courts and has a pressing issue with ICANN, and it seems that a lot of clients want to leave this registrar.

There has even been a website created by distressed RegisterFly clients at registerflies.com. In the wake of all this turmoil a poker blog has found the solution that could potentially help save millions of domains from loss and help RegisterFly's clients transfer their domains to another registrar.

The problem that current RegisterFly clients are having is that they have a lock on their Whois information and therefore cannot transfer their domains until they obtain Authorization Codes from RegisterFly.com. Mr. Valentino Viccetzar, writer for the Poker Rouge Blog, has found a solution that outlines exactly how to acquire the codes in the RegisterFly system quickly.

The solution came to Valentino Viccetzar after weeks of trying to switch registrars, when he was faced with the loss of his domains. "The fascinating part of it all is that we (RegisterFly clients) could have transferred the domains long ago ... had we known this loophole," states Mr. Viccetzar. On his blog post he outlines a 15 Step Process that "If followed to the letter, should give you the (authorization) codes and start the domain transfer immediately."

The Full 15 Step Process is Outlined Here.

###

Press Contact: Valentino Vicceztar
Company Name: Poker Rouge Blog
Email: email protected from spam bots
Phone: +1(305)517-7417
Website: http://www.PokerRouge.com/Blog/


# posted by (hris @ 10:25 AM 0 comments
 

Web Marketing Association Best Pharmaceutical Website Trends

 
Best Pharmaceutical Website Trends Detailed in New Report from the Web Marketing Association

New Web Marketing Association Internet Standards Assessment Report includes historical data derived from a decade of hosting premier Internet award competition, WebAwards, provides best practices for pharmaceutical Web design

West Simsbury, CT (PRWeb) March 16, 2007 -- www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the pharmaceutical industry create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "Pharmaceutical is one industry that has continuously kept in step with the overall ISAR index. Now that drug companies can market directly to the consumers, we are looking at the websites on a whole new level this year."

The WebAwards competition evaluates pharmaceutical websites on seven criteria that combined create effective websites:
•    Design
•    Innovation
•    Content
•    Technology
•    Interactivity
•    Copywriting
•    Ease of use

The latest ISAR Index indicates that pharmaceutical web sites have generally been in line with the overall ISAR Index

Pharmaceutical Websites are above average in terms of design, content, copywriting, and ease of use. Content and copywriting continue to be the strong points for pharmaceutical websites.

With the changes in marketing strategy directly to the public by many drug companies, it appears that their Web efforts have kept up with overall Web development, but not exceeded it. Perhaps this is due in part to the amount of regulation within the industry.

The 2006 WebAward for Best Pharmaceutical Web site went to Studiocom for CVS Medicare Expert

Other past winners include:
- 2005 SimStar for BotoxCosmetic.com
- 2004 Abdi Ibrahim Pharma - MagiClick Digital Solutions for Healthcare Portal - Morning After Pill
- 2003 Insight Interactive Group for CrohnsResource.com Website
- 2002 ivpcare, inc
- 2001 Ion Global China for Loreal Paris China Web Site
- 2000 Digitas LLC for Baush and Lomb Website
- 2000 AGENCY.COM for Alluna Sleep Web Site
- 1999 SmithKline Beecham for Avandia
- 1998 Nicholson NY for Zyrtec
- 1997 for SmithKline Beecham for Café Herpe

Companies and organizations wishing to have their pharmaceutical Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at www.07webaward.org

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The pharmaceutical industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Pharmaceutical Web site of 2007. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2007 and the WebAward Web site is located at www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.07webaward.org.

# # #

Press Contact: WILLIAM RICE
Company Name: Web Marketing Association
Email: email protected from spam bots
Phone: 860-558-5423
Website:
www.07webaward.org


# posted by (hris @ 10:19 AM 0 comments

Thursday, March 08, 2007

 

SEO Contest: Want Results With Those Rankings?

A Lesson Learned From The Pasternack SEO Contest
 
by Gord Hotchkiss, Thursday, March 8, 2007
WHY IS search engine marketing defined by diametric opposition?  It seems like for every question there are two extreme answers.  And these polar opposite viewpoints are held with a tremendous amount of passion.  The smallest questioning of our position can unleash a firestorm of retribution.  Blogs kick themselves into high gear as aspersions are cast without a second thought.  We rise passionately to defend our position, questioning the pedigrees and mental capacities of our opponents. How could someone be so incredibly dense as to not see it our way? 
 
Tempest in a Teapot
In the past few months, little has raised such a passion of opposing viewpoints as the questioning of the value of organic optimization.  The verbal feud that took place in the blogosphere is well-known to most of us within the industry.  If you've been one of the few that has remained blissfully ignorant of the David Pasternack (co-founder of Did-It) "Is SEO rocket science" debate, count yourself fortunate.  It's not so much the debate I want to focus on, but the fallout of that debate because I think there's a valuable lesson that we can all learn from it.  As the organic community rose to defend its collective value, Threadwatch.org had the idea of launching an SEO contest.  The premise of the contest was simple.  Whoever ranked highest for the phrase David Pasternack by noon on March 1 was the winner.  A Who's Who of SEOs rose to take the challenge, using every trick in the book to try to propel their page to No. 1 in the Google data centers.
 
One Set of Results, Two Interpretations
Predictably, the tactics ranged from the white to the dark gray.  The winner, when all was said and done, was the page that had been ranking previously for a chef in New York also called, coincidently, David Pasternack.  There was a post on Dave Pasternack's Did-It corporate blog that said, with a decidedly sarcastic tongue-in-cheek approach, "See? We told you so! SEO isn't rocket science and after you guys threw the best you could at the algorithms, the page that was there before the contest was still the one ranking number one on Google."  That's one viewpoint.
 
Ironically, when you look at that same page of search results, the opposing side also claims victory.  Their contention? They dramatically changed the appearance of a search results page, which shows that SEO does have tremendous value and that it's not a "set and forget," one-time endeavor.  Search results pages are dynamic environments and if you hope to do well on them, you have to be prepared to take a long-term view. That's the other viewpoint.
 
See?  The same set of search results -- but two dramatically different opinions of what happened in the contest.  And both sides swear they're right.  In my opinion, they're both right -- or, at least a little bit of each argument rings true.  The fact is, the page for David Pasternack, (the chef, not the cofounder of Did-It), has been around a long time and this Pasternack is a well-known guy.  Google is doing what it should be doing; putting the site first that most people would be expecting to find at the top of the listings.
 
The SEO side is also correct.  They did dramatically change the look of the page.  Other than the top0ranking page, the rest of the results looked decidedly different than they did a few weeks before, prior to the contest.  So rather than quibble about who's right and who's wrong in this debate, let's look at the takeaways and see what we can learn.
 
The (Web) Guerilla Approach
One of the most interesting entries was a late one by Greg Boser.  Greg's approach leveraged the existing notoriety of David Pasternack, the chef.  Greg's approach was not so much based on technical tricks (although they did play a role), but rather a very clever strategy that was aligned with the inherent nature of people who frequent the Web.  Greg didn't win the contest, but he came within a whisker's width of doing so.  The fact was, Greg reluctantly entered the contest late (more irony, both Greg and Dave Pasternack called SEO contests stupid, but both entered) and  he wanted to time his entry so that it climbed the search engine ranks and claimed the top spot within 12 hours of the closing of a contest.  He wanted to show that not only could you control your organic visibility, but you could do it with a fair amount of predictability.  His timing was a little bit off, due more than anything to variations in the various Google data centers, but he definitely showed that with the right approach, you can influence search results.
 
To me, the interesting thing in this was not the technique Greg used but the approach he decided to follow.  He played the innocent bystander card.  He appealed to human nature and understood how people would react.  The genius of Greg's approach was not in how he used redirects or turned on the "link juice."  Those were all techniques that were part of the execution and yes, they had to be done right, but they only mattered because they were aligned to a strategy that was very clever.  He outthought his competition, rather than hammered them to death with a bag of black-hat tricks.  He knew that if he drew attention to the real Dave Pasternack, the one that was having his rightful visibility usurped by a temporary blip on the online "buzz" horizon, he would have a better chance of gaining support because he was appealing to an inherent human value that we all generally share. 
 
We like to protect people, especially if they've been rightfully wronged in some way.  Our best instincts rise to the surface and we want to rush to the aid of the victim.  In this particular instance, the way to do that was by sending a little "link love" Greg threw out some irresistible link bait. And what was particularly impressive about his entry was the way he almost timed it down to the hour, letting the momentum of his entry roll right up to the final moment and coming within one datacenter of actually winning the contest.  Did he usurp the original Dave Pasternack page?  No, but he really shouldn't have.  That page had already earned its link love and should have been right where it was, on top of the listings.
 
The Value of People Smarts
Recently, I wrote a column about the future of SEO and SEM agencies.  And I said that the time may soon be coming when the technical wizardry that SEOs tend to rely on may have limited value.  One thing, however, that will never have limited value is the ability to understand how people think and work -- and then to be able to translate that into an online reality. 
 
That's what Greg Boser showed in this contest.  He understood what makes people tick and then anticipated how that might play out online.  That type of approach will always have value in the online world.  Over time it may translate itself from gaining results on a search engine to building buzz on Digg, creating more presence on blogs, or any one of the other 1,001 places where we would like to gain visibility online.  But the ability to take an understanding of human nature and then to be able to translate that into anticipated online behavior is an incredibly valuable commodity.
 
Greg, there are many things that we might not agree on, but in this particular contest, you showed that SEO may not be rocket science, but it can certainly be a social science.
 

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech. Check out his blog at http://www.outofmygord.com 
Search Insider for Thursday, March 8, 2007: publications.mediapost.com
 
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[Comments:
 
  • Chris Nielsen from Domain Incubation says:

    Best article I've read in a long time. So often they are hyped or just plain wrong in what much of what they spew.

    At the risk of further becoming a target, I'd just like to comment that these contests are interesting and educational, but rankings are a pretty poor indication of SEO success. I would much rather see a contest that uses traffic or better yet, SALES as a measure of success.

    Rankings may or may not equal traffic, but trafic is finite. The only question then is about the quality of that traffic, and that is validated by conversions.

    Given that kind of contest, I think many of those in our industry would fall far short of the goal and those that focus on what really matters, traffic/conversions would prevail.

  • ]

    # posted by (hris @ 11:26 PM 0 comments

    Wednesday, March 07, 2007

     

    Largest Vatican Direct Marketing Campaign to Date

    Eternal Image Expands Vatican Marketing Program to Include Company's Largest Direct Marketing Campaign to Date

    Direct Mail, Print Advertising, Website and PR Come Together to Reach Catholics Nationwide

    FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Eternal Image, Inc. (OTC: ETIM.PK), a public company engaged in the design, manufacturing and marketing of brand image caskets and urns, today announced it is launching a direct marketing program designed to saturate the Catholic marketplace with information about its new line of Vatican Library Collection™ urns.

    The direct mail program is directed at nearly 42,000 Catholic priests, parishes and diocese; as well as Catholic cemeteries, hospitals and nursing homes. It will begin mailing at the end of this month and reach the vast majority of U.S. outlet in these categories.

    The direct mail piece is part of a coordinated launch program that includes print advertising in Catholic Digest Magazine and similar outlets. A public relations outreach program to Catholic media is resulting in interviews on radio programs and in print directed at these markets.

    "Our goal is simple: if you are Catholic we want you to know about the Vatican Library Collection™ funerary products from Eternal Image," said Nick Popravsky, vice president of sales and marketing for EI. "The response to the line has been very strong, and we feel that as more core customers learn about it the volume can only continue to grow."

    EI is currently seeking to expand its distribution overseas under its global licensing agreement. The agreement with Vatican Library Collection™ allows EI to market worldwide and the company is working to establish international distribution and expects to announce more details in the second quarter of this year.

    In addition, EI's newly renovated website includes a complete section about the line. It can be found at www.eternalimage.net.

    Proceeds of the sale of each urn (and, later this year, each casket) benefit the famed Vatican Library, a historical collection of more than two million printed works. Until very recently the special collection, established by Pope Nicholas in 1451 within the Vatican, was protected with such dedication that only a handful of scholars have had access. Today the collection, its artifacts spanning 2000 years, is becoming visible to a wider audience.

    Eternal Image remains committed to growing its line of licensed-brand funeral products. For more information, visit http://www.eternalimage.net.

    http://www.vatican.va/phome_en.htm

    http://bav.vatican.va/en/v_home_bav/home_bav.shtml

    http://www.eternalimage.net

    SAFE HARBOR

    Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

    Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms.

    Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

    Contacts

    Cambridge Investor Relations
    Investor Relations:
    Tony Fazio, 781-214-9038
    or
    a.s.a.p.r.
    Media Relations:
    Robbie Tarpley Raffish, 410-883-2000


    # posted by (hris @ 11:06 AM 0 comments

    Monday, March 05, 2007

     

    India To Get "Google Adwords-Like" System

     
    Web2Corp's WBTO ByIndia.com to Launch "Google Adwords-Like" System in India

    Ads.ByIndia.com will Support Growing Advertising Demand for the Online Media Markets in India

    Orlando, FL (PRWeb) March 5, 2007 -- ByIndia.com, India's #1 India-centric search engine and social networking site, has seen remarkable growth since it was acquired by Web2Corp four months ago, and will soon be adding another new feature. Starting on March 15, 2007, ByIndia.com will have keyword powered advertising available that is similar to Google or Yahoo.

    Ads.ByIndia.com will feature keyword listings on the top of the page as well as on the right margin, similar to AdWords' functionality. However, unlike AdWords, inline images will be supported on advertisements on the right margin, affording advertisers an opportunity to reinforce advertisements with extra visual punch.

    "Google's AdWords program netted the company more than 7 billion dollars in 2006," said William Mobley, CEO of Web2Corp. "While the market in India is smaller than Google's overall reach, it's undergoing an almost explosive growth. According to Heernet Ventures, the Indian media market will grow from 9.2 billion US dollars in 2007 to 17 billion in 2012, or 766 billion INR. We will be able to gain significant market share in India quickly, because we're the first serious contender in their social media market. This is crucial both for ByIndia and for advertisers because early movers will have the opportunity to get a large share of the average Indian web user's mindshare quickly and at a tiny fraction of the price of advertising in more developed markets. Ads.ByIndia.com is looking to get more than just Indian advertisers, though, and will accept payment in INR rupees, GBR Pounds, US Dollars, and Canadian dollars. Google's own Eric Schmidt stated that India is going to be the largest Internet market in 5 or 10 years, so the potential to start generating brand loyalty in the fastest-growing economy in the world while it is still inexpensive is very valuable.

    "As the #1 Indian search engine and social networking site, ByIndia.com offers advertisers clear value, both in terms of traffic and content, as it allows businesses to target the Indian market. 53% of India's population is under 30, and ByIndia.com is a remarkable vehicle that will get advertisers in front of adults who are approaching the top of their earning potential, freeing up disposable income and developing families."

    About Web2Corp:
    Web2Corp is a Web 2.0 internet technology development firm dedicated to rapid creation and adaptation of technologies. Web2Corp addresses new markets of users by creating and simplifying useful products, reducing the level of user technical skills required, and lowering prices for consumers. Web 2.0 technologies have become increasingly popular, with the use of Web 2.0 applications such as e-commerce or blogs up more than 25% over the last year, according to comScore networks. The Web 2.0 market generates more than 20 billion dollars of revenue a year, with well-known companies like Google.com, Flickr.com, MySpace.com, eBay.com, Craigslist.com, and Blogger.com making up the majority of the income.

    For more information on ByIndia.com or for rules and details of the ByIndia.com 5 Million Dollar Sweepstakes, visit www.ByIndia.com

    For more information on Web2Corp or to see Web2Corp's Safe Harbor Act Disclaimer Notice, go to
    www.Web2Corp.com

    Contact:
    Trevor Longino
    Communications Director, Web2Corp
    407.540.0452 (Office)
    321.256.2939 (Direct)

    ###

    Press Contact: Trevor Longino
    Company Name: Web2Corp
    Email: email protected from spam bots
    Phone: 321.256.2939
    Website:
    www.ByIndia.com


    # posted by (hris @ 8:26 AM 0 comments

    Saturday, March 03, 2007

     

    Bring out your dead! (Links, that is...)

    Some of you may remember Traffic Power (www.trafficpower.com) and how bad they were and how they moved to a new domain, 1p.com? Well I just happend to spot something to day in the www.dailydomainer.com newsletter that I get (Highly recommended!).
     

    Top Domain Sales Feb 19 - Feb 25

    Refresh.com $115,000.00
    PopupBlocker.com $75,000.00
    Moka.com $72,223.00
    FreePornMovie.com $59,750.00
    Career.net $52,500.00
    Office.de $50,540.00
    Submission.com $42,000.00
    SexVedio.com $42,000.00
    SexVidoes.com $41,250.00
    Buff.com $40,500.00
    BloodTest.com $40,251.00
    LatinoPorn.com $40,000.00
    FreePornoVideo.com $39,638.00
    Maklare.se $39,366.00
    Villa.de $36,383.00
    NudeBollywood.com $35,250.00
    Dressy.com $34,501.00
    Hentei.com $30,250.00
    BollywoodNude.com $30,250.00
    XXXCams.com $30,000.00

    Other notable sales include FruitGiftBaskets.com ($26,250), 1P.com ($20,500), Behind.com ($13,000), Utoob.com ($10,000), ESD.net ($7,500), Rental.info ($7,000), CharlesDarwin.com ($6,766), and Spanish domain Yell.es ($13,230).

    Did you catch it? 1P.com ($20,500)!

    I have nothing against the new owners, whoever they are, but I'm going to pull all the old links that I have pointing to the domain. There is a reason that the domain, a 2 character or NL.com went for so little, and that's because it's TAINTED.
    (hris
     

    # posted by (hris @ 9:54 PM 0 comments

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