SEOByLOG

Baby Name Optimization

by David Berkowitz, Tuesday, May 29, 2007
WANT PROOF that you can optimize anything? What about devising a strategy to optimize search results around the name of your unborn offspring?

The idea came from a snippet on Boston.com sent in by loyal reader (and future wife) Cara Adelglass: "According to The Wall Street Journal, some expectant parents are beginning to Google prospective baby names to ensure that their kids won't face too much competition in securing a high search rank.' What's the perfect baby shower present for a soon-to-be newborn who has already been search-engine optimized? Buy the Web domain that matches their name."

That's sound strategizing. It has that echo of Jack Welch, who insisted that General Electric should only be in businesses where it could take first or second place in market share. By that line of thought, Joe Smith is probably not your best bet unless you're spending millions on optimization, and celebrity names are out of the question (alas, that rules out Brad Pitt Berkowitz as a potential name for my future progeny).

You don't want to stop just at the research phase, though. Below are ten more tips for baby name optimization. Note that while this column is tongue-in-cheek, these best practices can be applied to your business. You'd want to research potential business and product names for what listings come up in major search engines, and you'd often be wise to apply many of the baby name optimization tactics that follow.

1) Write a press release the day your baby's born with the baby's name in the headline, and optimize the entire release. As soon as the little one takes its first breath, he or she can even appear in the body of Google's natural search results thanks to universal search.

2) Buy all potential domain name misspellings of your baby's name. If you're blessed with ample foresight or come from an ages-old tradition of arranged marriages, buy versions of the last name of any potential suitor you have in mind. Redirect the names to your baby's main dot-com domain.

3) Film the birth and syndicate it to dozens of video sites. One of those sites will have to be around by the time of your kid's communion or bar mitzvah, right? On your primary domain, optimize the video by tagging every second of it so those clips are accessible to search engine spiders.

4) Blog as if you're the baby. Then, when your kid is old enough to blog, you can hand it over to your child, or you can go on blogging as if you're his or her therapist.

5) Tag your baby.

6) Create a Wikipedia entry for your baby. If it's rejected, claim that one of the parents is Britney Spears, Angelina Jolie, Paris Hilton, David Arquette, Oprah, or all of the above.

7) Googlebomb your baby's domain around the phrase "world's cutest baby," "future Nobel laureate," or "Harvard class of 2025." It reminds me of an old joke, where a parent is asked how old her children are and responds, "The doctor is three and the lawyer is two." The scary thing: some parent is reading this column right now and starting such a Googlebomb.

8) Digg your baby.

9) Be sure to update meta tags every so often, as your kid's prom date would be horrified to see "spitting up" and "potty training" as some of his or her most relevant keywords.

10) Every few years, change your child's name to something new that has less search competition. Though beware... this will bring an entirely new meaning to the phrase "your baby's in the sandbox."

Of course, all of this is in your child's best interests. When admissions officers and employers search for your child's name years from now, they'll find so many results ahead of those keg party pictures on Facebook that the reputation management will have paid off. Marketers often talk about their brands as their babies; here's a chance to treat your babies like your brands.

Post your response to the public Search Insider blog.

See what others are saying on the Search Insider blog.
David Berkowitz is director of emerging media at 360i. You can reach him at dberkowitz@360i.com. 

Search Insider for Tuesday, May 29, 2007: http://publications.mediapost.com/
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Automated interface allows publishers and marketers to organically grow their search engine ranking and reach untapped frontiers on the web.

(PRWEB) May 21, 2007 -- LinkXL™ launched a patent-pending technology today that enables web-based publishers and marketers to sell and purchase text link advertising within existing content using a fully automated system.

This innovative tool allows marketers to organically grow their website's link popularity and search engine ranking through contextual text link advertising. The LinkXL™ system, which can be accessed by registering at www.linkxl.com, allows marketers to purchase the text or words in the natural content on websites with related themes which then link web browsers back to the marketer's website.

"LinkXL is the next step in the evolution of text link advertising," said LinkXL™ CEO and co-founder John Lessnau. "Traditional text link brokers sell text links in footers and sidebars of websites that the search engines often ignore as paid links. LinkXL text links are indexed by search engines as natural links, allowing a website's link popularity to increase and consumers to be led to the site more readily through improved search engine rankings."

"Web marketing is no longer a luxury but a necessity," said LinkXL™ President Dwight Zahringer. "The LinkXL system will redefine online marketing in the most efficient way possible." This revolutionary method of increasing website popularity is also cost effective. It allows marketers to more accurately calculate advertising ROI and appears more authentic to consumers than traditional paid link advertising, which allows marketers to get more value for their advertising dollar.

About LinkXL
LinkXL™ is the first technology of its kind to allow all parties to buy and sell text link advertising within existing website content using a fully automated system, establishing a more mainstream, targeted, and cost-effective method of text link advertising. With the introduction of LinkXL™, advertisers can buy links to organically grow the link popularity of their website while publishers can make their keywords available to a much wider cross-section than ever before.
LinkXL™ offers a better way to use text link advertising:

1. Satisfies search engines algorithms by inserting HTML text links in the relevant TEXT of web pages rather than in irrelevant footers and side bars tables.

2. Offers webmasters a new way to significantly monetize their entire website with very little extra work.

3. Offers webmasters and SEOs a search engine friendly way to incorporate text link advertising into their website marketing plan.

For more information, visit www.linkxl.com.

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Press Contact: Dario Chiarini
Company Name: LinkXL
Phone: 6466242885
Website: http://www.linkxl.com

New Internet Real Estate Company Launches The Search Engine For Easy To Buy Real Estate - Forsalebyweb.com

Forsalebyweb.com, A New Internet-Based Real Estate Company, Enables Sellers to Save on Commission and Buyers to Receive 100% Rebates on the Commission the Company Receives from Other Companies

May 15, 2007 - SAINT PAUL, Minn.--(BUSINESS WIRE)--Just one week after the United States Department of Justice and Federal Trade Commission released their report on competition in the real estate industry, Forsalebyweb.com launches The Search Engine For Easy To Buy Real Estate.

The company enables consumers to search all properties for sale and makes it easy to buy, sell, and save. Sellers can save on commission and buyers can receive 100% rebates on the commission the company receives from other companies.

Forsalebyweb.com doesn't limit searches to properties in the multiple listings service (MLS). Consumers can search all the major real estate companies, for sale by owner websites, newspapers, independent brokers, including national brands and popular websites. Additionally, the company provides a discussion forum and links consumers to all the major home valuation websites, neighborhood research tools, forms, contracts, and financial calculators through a password-protected website.

"The report by the Justice Department and FTC confirms our business model. The consumers are ready. The market is ready. The timing is now," says Founder and President, Sol P. Sek.

Forsalebyweb.com automates time-consuming tasks to simplify the buying process. A seller or agent simply directs buyers to Forsalebyweb.com and the company's proprietary marketing system provides real-time selling and offer comparison.

"We don't want to disrupt anyone; we're not set in our ways; we just want to make it easy to buy properties," says Sek.

About Forsalebyweb.com

Based in St. Paul, MN, Forsalebyweb.com is a privately held company that has created The Search Engine For Easy To Buy Real Estate. Using Forsalebyweb.com proprietary marketing process, copyrights and registered trademarks, sellers can save on commission and buyers can receive 100% rebates on the commission the company receives from other companies. Forsalebyweb.com differs from traditional full service, discount brokers, and fee-for-service companies by offering the first full service performance based business model.
Contacts

Forsalebyweb.com
Thomas Burke, 866-765-7355
Director of Public Relations
http://www.forsalebyweb.com

PeopleFinderPages.com announces the launch of its extensive public records and relational database search web site to help consumers find people online instantly.

Seattle, WA (PRWEB) May 11, 2007 -- A new Seattle-based web site, PeopleFinderPages.com, lets online visitors search the largest and most extensive public records relational database. Offering the capacity to search dozens of databases and billions of records, PeopleFinderPages.com is the easy way to find friends you've lost touch with, former classmates and distant family members or loved ones. This database is ideal for anyone seeking to reconnect with those people most important to them. Especially now, when most people lead hectic lives and don't have much free time, this site offers a quick search method for getting in touch with long-lost friends.

Brian Rauschenbach, the Chief Marketing Officer of Don't Blink Media, says, "PeopleFinderPages.com will enable consumers to find, connect with, and research people online using one unique aggregated interface. And they can do all this on a site that both saves time and provides multiple possibilities for finding useful information in one place."

"With PeopleFinderPages.com," Brian says, "both consumers and our advertising partners come out ahead. We live in a world where people are more Web-savvy than ever, and they want one-stop sites that will provide them with fast answers to their online queries."

In addition to the people search service, visitors to the Web site have the capability of running thorough state-and-nationwide criminal background checks. Users of this site can also search birth, marriage and death notices, bankruptcies and liens against property, and also unclaimed funds and real property records.

PeopleFinderPages utilizes an extensive search of public record databases to locate and deliver each report, and searches the Reunion.com database to help online visitors find an e-mail address as a point of contact. Additionally, PeopleFinderPages offers Ancestry and online singles search features.

About PeopleFinderPages.com:
PeopleFinderPages.com offers multiple search choices, allowing users to search via the largest and most extensive public records database for relational data. PeopleFinderPages utilizes a public records database to provide reports and uses the Reunion.com database for visitors seeking an e-mail address as a form of contact. Ancestry and singles search features are also available at PeopleFinderPages.

About Don't Blink Media:
Don't Blink Media is a premier Internet performance marketing company, specializing in leveraging extensive experience in search engine, online display, and affiliated advertising methods. Don't Blink Media provides measurable and profitable Web results for our clients and our partners. Two primary sets of services are offered. Agency services include management of entire media buying, Search Engine Optimization (SEO) and creative advertising services. Content and publishing market partnerships include performance-based market partnerships for unique content, and Web-based publishers with a targeted focus on consumer products and service companies. Don't Blink Media creates and delivers customers for our clients and partners by using a uniquely talented team of online marketing experts, and leveraging this combination of great minds and the most current technology solutions and resources.

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Press Contact: Amaya Lansing
Company Name: Don't Blink Media, Inc.
Phone: 206-447-1905
Website: http://www.peoplefinderpages.com

In accepting AmericanRxStore.com into its prescreened online pharmacy directory, eDrugSearch.com has added the pharmacy's inventory of prescription drugs to the eDrugSearch.com database of 30,000 prescription drug listings.

San Antonio, Texas (PRWEB) May 6, 2007 -- eDrugSearch.com, a free search engine and online community for Americans interested in purchasing safe, low-cost prescription drugs from prescreened Canadian pharmacies and other prescreened international pharmacies, announced that is has accepted AmericanRxStore.com into its pharmacy directory. In accepting AmericanRxStore.com into its directory, eDrugSearch.com has added the pharmacy's inventory of prescription medications into the eDrugSearch.com database.

"Because AmericanRxStore.com is properly licensed and meets eDrugSearch.com's standards of quality and professionalism in online pharmacies, we have accepted its inventory of prescription medications into the eDrugSearch.com database," said Cary Byrd, president of eDrugSearch.com.

With more than 30,000 drug listings, eDrugSearch.com brings together licensed and accredited pharmacies from around the world in one comprehensive, easy-to-use database. The pharmacy page for AmericanRxStore.com is located at: http://www.edrugsearch.com/pharmacies/americanrxstore.html

While many Americans are interested in Canadian pharmacies or other international pharmacies as a means of saving money on their prescriptions, they are often concerned about whether they can trust the quality and safety of the prescription medications they find online. eDrugSearch.com addresses these concerns by only accepting online pharmacies in the eDrugSearch.com database that pass a rigorous prescreening process -- including proof of home-country government licensing and third-party accreditations.

eDrugSearch.com expects to increase online prescription drug listings in the eDrugSearch.com database to 100,000 later this year -- making it easily the most comprehensive resource of its kind.

Additionally, eDrugSearch.com offers up-to-the-minute price search, extensive information on drugs and medical conditions and other features that make it the most advanced destination for online pharmacy consumers. Consumers can register for a free membership with eDrugSearch.com at the following url: http://www.edrugsearch.com/members/register-member.php .

Popular medications available through the eDrugSearch.com database include:

- Accupril
- Actos
- Ambien
- Avandia
- Buspar
- Cephalexin
- Evista
- Lamisil
- Lotensin
- Monopril
- Naproxen
- Prevacid
- Prinivil
- Prozac
- Remeron
- Risperdal
- Zocor

.. along with thousands of other listings.

About eDrugSearch.com

Based in San Antonio, eDrugSearch.com is the Internet destination for those seeking the cost benefits, enhanced privacy and convenience of ordering prescription drugs online from licensed international pharmacies, primarily in Canada. eDrugSearch.com's advanced search features allow members to identify pharmacies with specific licensing requirements and third-party accreditations. eDrugSearch.com is an impassioned advocate for consumers interested in lower drug prices. Visit the company's Web site at www.eDrugSearch.com or the eDrugSearch Blog at www.edrugsearch.com/edsblog .

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Press Contact: Cary Byrd
Company Name: eDrugSearch.com 
 Phone: 972-235-3439
Website: http://www.edrugsearch.com

Listrak combines powerful email marketing tracking capabilities with web analytics for increased accuracy and relevancy.

Lititz, PA (PRWEB) May 2, 2007 -- Listrak announced today that it has integrated Google Analytics with its award winning email marketing solution. The result is a powerful marketing tool that tracks open, read, and click-through rates of the email campaigns and then tracks the interaction the subscribers have with their websites after they clicked-through the call to action link on the email message. This gives Listrak users a better understanding of their subscribers' online habits, which allows them to increase the relevancy of future campaigns while accurately predicting subscriber response. Combining both email tracking features and web analytics data gives marketers a complete understanding of their subscribers.

Google Analytics gives marketers quick and easy access to information that allows them to build accurate subscriber profiles while tracking overall goal conversion. With Google Analytics, marketers can tie goal conversion back to a specific email address or to a link through a specific email campaign, gather information on the average amount of pageviews per visit tied to a specific email address or to a specific email campaign, capture overall conversions from a specific email send, and summarize number of total visits across all email campaigns.

Ross Kramer, CEO of Listrak, says, "The combination of Listrak email marketing and Google Analytics results in a robust reporting tool that marketers can use to create timely, relevant email campaigns targeted to individual subscribers."

Google Analytics offers many marketing benefits to companies using it in accordance with their email marketing strategies. For example, companies will be able to see which subscribers added items to their online shopping carts but abandoned the carts before completing the purchase. Since the analytics are tied to their Listrak email marketing solution, marketers can easily send emails to those subscribers to complete the sale. Also, marketers can use Google Analytics for trending analysis, landing page optimization, and entrance and exit point reporting. Because it is integrated with Listrak email marketing, users can apply the knowledge instantly so they communicate better with their customers.

For more information, please read Listrak's white paper "Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns and Boost Relevancy and Response".

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

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Press Contact: Megan Ouellet
Company Name: Listrak
Phone: 717-627-4528
Website: www.listrak.com