Wednesday, January 28, 2009

 

Place Website Billboard on top of Google, Yahoo and Microsoft Live Search...

This offer is something of a scam. It's a variation on an old idea that a company can trick people into using some type of browser add-in and then show ads on top of search engine results. The problem is that most people remove the adware when they realize what it is, and advertisers receive little or no value in return for what they pay.

If you have to load something on your computer to see this work, think about how many people will really load and keep this junk on their computer. If you can't see the ads on your computer now, most other people will not either.

This offer doesn't say much about what they are doing, but it appears to be what I am describing and the owner has been doing this for a while and making some people VERY unhappy: http://www.ripoffreport.com/reports/0/379/RipOff0379079.htm and http://www.ripoffreport.com/reports/0/383/RipOff0383443.htm which explains the problem exactly!!! He seems to use new domains when the word gets out about the one he is using. myelectronicbillboard.com is no longer active, but you can see what people thought about it here.

If you are thinking to try this, demand a free trial so you can see how effective or ineffective it is before you spend hundreds or thousands of dollars. And remember, if what they offer works, they wouldn't have to send out email spam...!

-----Original Message-----
From: OnlineBannersNow.com [mailto:sales35@onlinebannersnow.com]
Sent: Wednesday, January 28, 2009 10:32 AM
To: webmaster
Subject: Place Website Billboard on top of Google, Yahoo and Microsoft Live Search...

Hello,

Let us introduce you to our unique technology, which can place BILLBOARD OF YOUR WEBSITE ON TOP OF ALL MAJOR SEARCH ENGINES (Google, Yahoo, Microsoft Live Search), framing above all your competitors!

Watch our technology introduction here <http://www.onlinebannersnow.com/demo.html>

To see how our technology works, go to our website and see our ONLINE DEMO in 3 easy steps:
   1. Go to <http://www.onlinebannersnow.com/onlinedemo.html>
   2. Enter your URL where indicated: <http://www...>
   3. Enter your keyword - and click VIEW ONLINE DEMO!

You also can Request Quote for list of desired keywords here <http://www.onlinebannersnow.com/getaquote.html> or by phone (800) 648-7735 and our SEO specialists will give you estimate traffic and cost of chosen keywords.

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    - Top Placement for 1 year
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---
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# posted by (hris @ 9:52 AM 0 comments

Sunday, January 25, 2009

 

MediaPost Classifieds for Sunday, January 25, 2009

MediaPost Classifieds for Sunday, January 25, 2009.

Find a better job or put your help wanted ads in front of the best-qualified audience in media, marketing and advertising. Submit your classified ads online.

Situations Wanted

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MULTI-FACETED MARKETER SEEKING OPPORTUNITIES TO APPLY SKILL-SET
Open to Relocation (Los Angeles), CA
A seasoned and vetted Â"multi-platform integrated marketer,Â" with B2B and B2C experience building lead-generation and relationship marketing programs for a diverse spectrum of products and Fortune 500 companies, is receptive to relocation or virtual employment opportunities. An adept administrator; adaptable as well as a creative problem solver who can think outside of the box, and still meet the objectives and the bottom-line, is looking to apply the same skill-set, effectively and immediately . The type and size of organization are not as relevant as the position and scope of responsibility associated with it. Experienced direct marketer, with 20 + years developing database driven lead-generation and relationship marketing initiatives from developing the strategy and business rules to creative development and execution; as well as operational functions such as online integration, Email marketing, Web site development, fulfillment, telemarketing, database development and management as well as third-party agency and vendor procurement and management. For more information, contact: paul.siman@att.net.

VISUAL COMMUNICATOR DELUXE Â. RENAISSANCE MAN Â. REINCARNATION OF BENJAMIN FRANKLIN. 
Los Angeles, CA
I have a strong organizational sense coupled with the confidence and calm approach that comes with experience. I utilize a simple, direct, honest, respectful, common sense approach Â- with clearly communicated goals and deadlines to maintain organization while getting the work done. I take pride in creating a working environment that brings out the best in everyone, ultimately leading to higher quality, more production and more profits. ADVERTISING - PRINT - WEB - RADIO - TELEVISION - DIRECT MAIL - PACKAGE DESIGN - BRANDING - MARKETING - MANAGEMENT - ULTRA CREATIVE - TOTAL TEAM PLAYER - email: RichardAgata@aol.com

SENIOR MEDIA SALES/SALES MANAGER
New York or Philia Metro, NJ
20+ year Media Sales Veteran looking for new challenge; Currently employed, so discretion necessary. Highly Experienced at both traditional and new media sales and management. Comfortable working with 7 figure budgets, as well as significantly smaller ones. Used to hitting and exceeding sales goals on a regular basis, both individually and as a team. Have taught Media Sales at College Level. Can be reached at 609 647 3994. Thanks for reading!

PPC - SEARCH MARKETING MANAGER SEEK OPPORTUNITIES - LOS ANGELES
Los Angeles, CA
Paid search marketing professional with primary management of SMB campaigns across 7 verticals. Yahoo! Search marketing alumnus with 5 years in sponsored search with a proven record of improving and maintaining ROI. Organized self starter that possesses the ability to foster relationships at a variety of levels while demonstrating flexibility in adapting to change. Specialities in assessment, PPC optimization, retention, and search marketing strategies.
Contact: mcdonoughnicholas@gmail.com

EXPERIENCED ADVERTISING SALES AND SALES MANAGEMENT PROFESSIONAL
Atlanta, GA
I am a print and online advertising professional with 20+ years of experience in sales, sales management and marketing for B2B and consumer titles. I am a proven self starter looking for either a full time or contract position with an established company that would like to grow or upgrade an existing sales staff with someone who has an entrepreneurial spirit and a history of long term growth for an organization. Please e-mail me if interested in seeing a resume or scheduling an appointment at cshederson@comcast.net.

SPONSORSHIPS PROMOTIONS ACCOUNT MANAGER
New York, NY
Advertising and marketing specialist seeking opportunity in sponsorship and promotions buying and negotiation. I have an extensive background in sponsorships, promotions, and account management. Responsible for brainstorming, evaluating, negotiating, and activating campaigns for all media types. (OOH, broadcast, digital, print, mobile.) Managed groups and was the liaison between clients and vendors. Examples of work include entertainment and grassroots marketing deals as well as sports marketing deals with MLB, NBA, NFL, and NHL. Please contact me at GW_610@yahoo.com. Thank you.

EXPERIENCED GENERAL MANAGER / VP INTERACTIVE MARKETING
Los Angeles, CA
I am a senior level marketing professional with more than 15 years of experience across multiple marketing channels including direct marketing, online marketing, brand development and product positioning. I have worked extensively on the agency side as well as on the client side. I am looking for senior level position on the agency or client side. Email: michael@iagency.com

ENTRY LEVEL
New York City, NY
I am a recent graduate with a Bachelors of Science in Electronic Media and Film. My experience is in audio, video, and television pre-production, production, and post productions. Email: gcampb3@towson.edu / phone: 908-268-2078

SENIOR DR BUYER
Seminole , FL
Direct Response Media Buyer with 12 years of experience looking for a full-time job. Will re-locate for the right situation. Please leave a message for Frank at 727-289-4320. Thank you.

MUTI-MEDIA SALES DIRECTOR / MARKETING CONSULTANT
Los Angeles / West Coast Based Prefer / Will Travel / Communte, CA
Dynamic and results oriented media sales professional consistently reaches aggressive sales targets through a consultative sales approach by researching, identifying, contacting, and managing prospective advertising sales clients. Proven track record in generating immediate revenue by formulating and executing effective strategies and plans to meet/exceed sales goals and drive client success. Expertise in developing and sustaining strong business relationships with media buyers, agencies and direct advertisers. Media career covers Radio, Television, and Online / Digital advertising sales. contact : jevaughn@cox.net

VP/DIRECTOR NEW MEDIA SALES
Open, Any State
VP/Director New Media Sales-Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let's Talk, luapgnik@yahoo.

SPONSORSHIPS AND PROMOTIONS
New York, NY
Advertising and marketing specialist with extensive background in sponsorships, promotions, and account management. Responsible for brainstorming, evaluating, negotiating, buying, and activating campaigns for all media types. (Broadcast, Outdoor, Digital, Print, Mobile.) Managed staff and was the liaison between clients and vendors. Examples of work include entertainment and grassroots marketing as well as sports marketing deals with MLB, NBA, NFL, and NHL. Please contact GW_610@yahoo.com

MEDIA RELATIONS/VIRTUAL PR
Any City, Any State
I am looking for a full time position with an agency needing someone in Media Relations or Virtual Public Relations. I have worked with many national brands and entertainment properties successfully gaining strategic content placement and press opportunities. I currently live in San Diego but I am looking to relocate where ever the right opportunity presents itself. I also have close to 15 years of experience in the video production and broadcast industry both as a former General Manager and as a Video Editor and Producer. You can reach me via email initially, In addition I am open to recruiters contacting me for employment opportunities. Please contact Dave at facetime@live.com

MEDIA SALES & MANAGEMENT PROFESSIONAL
Atlanta, GA
I have extensive experience in selling online media, print advertising, custom publishing and event sponsorships to top level companies, traditional and interactive ad agencies. I have excelled in establishing relationships with media directors, media buyerÂ's, planners and CEOÂ's on a local, regional and national level. Throughout my sales career I have won top sales awards, exceeded revenue goals, managed and trained a sales staff on specific techniques designed to increase their productivity. Relationship building, innovation, dedication and first class client service have been some of the keys to my success. Looking for a retainer + commission arrangement. Please contact Tom Gonter at gforcemediasales@gmail.com.

SALES & BUSINESS DEVELOPMENT
New England Area, Any State
Accomplished business development manager and sales executive with 10+ years professional track record cultivating profitable client relationships and identifying new revenue streams. Driven to positively impact the bottom line by continually surpassing budgeted goals. Successful in highly saturated markets and expert strategic sales planner for start-ups, turnarounds and growth ventures. Out-of-the box thinker and strategic planner focused on long-term company success. Inquiries should contact bstnmedia@yahoo.com

MEDIA BUYER/PLANNER
Any City, Any State
You need a person who is hardworking, highly detail oriented, computer savvy, and able to multi-task on a variety of projects. You've found it right here. While my resume details the scope of my capabilities and qualifications for the position; here is what sets me apart: Passion, exceptional organizational, verbal and written skills, applying strategic thinking in the creative process and execution, and setting the bar high for myself and motivating others to perform at their very best.I have 2 years experience with planning and buying on a small to large market level with broadcast, print, radio, and outdoor. I am proficient in Strata and SBMS with a little experience in Donovan and SmartPlus. I have also assisted in online planning and buying for clients. If you are interested in looking at my resume further, please contact me at ianne06@yahoo.com or 817-705-6791. I look forward to hearing from you and showing you what I have to offer to your company.

DIRECTOR OF SALES (INDIVIDUAL CONTRIBUTOR OR LEADER OF A TEAM)
Chicago or New York City, IL
Looking to Shine in 2009!! Seasoned 10 year online sales pro ready to make a large and immediate financial impact for a company looking to either put themselves on the advertising community map and gain a strong foothold or to build and expand upon an already fluid model of business. Looking to start immediately - have a full rolodex of agency and clients - based in Chicago but willing to relocate to New York City. References and Salary Requirements available per your request. Please feel free to contact me at calistoga21@sbcglobal.net to determine appropriate next steps. Thanks.

ONLINE INTEGRATED MARKETING PRO SEEKS ATLANTA OPPORTUNITIES
Atlanta, GA
Marketing professional with more than 15 years of interactive and integrated marketing experience, SMBs to CPGs. Proven record of planning and leading comprehensive marketing strategies that provide competitive advantage, produce additional revenue streams, and deliver measurable return on investment. Out-of-the box thinker and strategic planner focused on long-term company success. Proven accomplishments in planning, developing, executing, and managing all aspects of marketing operations. Outstanding leadership and high-performance team building, proven financial stewardship and excellent communication skills. Specialties: Demand Generation, Relationship Management, Interactive & Direct Response Marketing, Social Media Engagement & Interaction, Brand & Consumer Insights, Marketing Communications, Emerging Media, and Strategic Alliances. Strategic research/insights & planning. Developing and leveraging thought leadership. Media relations. Entrepreneurial mindset & approach. Start-up & consolidation specialist. Agency Operations Management; Cross-Functional Team Leadership; Account Management / Retention; Campaign Management and Performance Analytics. atlmktgpro@gmail.com

SALES & BIZZ DEV. PROFESSIONAL
New England, Any State
Accomplished business development manager and sales executive with 10+ year professional track record cultivating profitable client relationships and identifying new revenue streams. Skillful negotiator driven to positively impact the bottom line by continually surpassing budgeted goals. Successful in highly saturated markets and strategic sales planner for start-ups, turnarounds and growth ventures. Out-of-the box thinker and strategic planner focused on long-term company success. CONTACT: bstnmedia@yahoo.com.
Services Offered

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COLDCALLING LEAD GEN/MEDIA SALES
Any City, Any State
I hunt, cold call, build pipelines and set aptmnts w/dec. makers. I sell media.Day rate + com www.coldcaller.org Jon 201-248-2217
CUSTOM EDITORIAL | INTERNET MARKETING + PR | DIGITAL PROJECT MANAGEMENT
Philly, NYC, and all points nearby and virtual, PA
CKPcreative.com Â. for all your marcom needs Â. call or click today
Employment Opportunities

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
MEDIA BUYING/PLANNING/SUPERVISOR/EXECUTIVE JOBS

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VICE PRESIDENT, ACCOUNT MANAGER NATIONAL BROADCAST
New York, NY
Zenith Media- VP, Account Manager- Nat'l Broadcast; Work on exciting movie account! BA, 12+ yrs media agency exp recruiting@zenithoptimedia-na.com

MEDIA PLANNER- SEATTLE
Seattle, WA
Zenith Media- Media Planner; work on exciting entertainment, gaming account! BA, 2+ yrs agency exp; recruiting@zenithoptimedia-na.com

COMMUNICATIONS PLANNING SUPERVISOR
Los Angeles, CA
Zenith Media- Communications Planning Supervisor, Exciting movie client! BA, 4+ yrs media agency exp; Simmons, MRI Resumes to: recruiting@zenithoptimedia-na.com

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
P.R./CORPORATE COMMUNICATIONS/ADMINISTRATIVE/FINANCIAL JOBS

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INTERACTIVE AGENCY SALES REPRESENTATIVE
New York, NY
Seeking highly motivated sales professional for fast growing digital creative agency. Must have prior experience with agency business development and proven track record. Full-time freelance to start, salary plus commission with success. Send resumé to info@workinglibrary.com.

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
ADVERTISING/PROMOTION/CREATIVE JOBS

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DIRECTOR OF INTERACTIVE MARKETING
Irvine, CA
Future Ads is seeking a Director of Interactive Marketing with a strong background in online and direct-response marketing. Â.Manage company media buys $2.5+ million per month Â.Lead the marketing strategy and plans for each strategic partner channel Â.Lead website content development and corporate marketing material Â.5+ years of professional marketing experience Â.Hands on experience with online marketing campaigns, campaign management as well as deployment and tracking of campaign performance Â.Experience with establishing and analyzing marketing metrics and media test methodologies Â.MBA preferred, BA/BS required Position reports to CEO and COO Compensation/Benefits: Competitive salary based on skills and experience, quarterly bonus and full health/dental benefits

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
P.R./CORPORATE COMMUNICATIONS/ADMINISTRATIVE/FINANCIAL JOBS

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PUBLIC RELATIONS MANAGER
Needham, MA
Required: 3+ years of PR experience. Offered: Coolest PR job ever. Next Step: Email Resume to prjob@insegment.com

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
MEDIA BUYING/PLANNING JOBS

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ONLINE MEDIA BUYER/PLANNER
New York, NY
CreditCards.com, the #1 credit card site on the Internet, is looking a Digital Media Planner/Buyer for our NYC office. Read full job description at http://www.hartnicksearch.com/ECommerceSearch.html PLEASE SEND RESUME AND COVER LETTER TO: Kate Hartnick Elliott, kelliott@hartnickconsulting.com

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
PRODUCT/BRAND/CATEGORY MANAGEMENT JOBS

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CORPORATE DIGITAL MARKETING MANAGER
Las Vegas, NV
Pinnacle Entertainment, Inc. (PNK), a publicly traded casino company, with headquarters in Las Vegas is currently seeking Digital Marketing Manager for its corporate office/brand services department. POSITION SUMMARY: The Digital Marketing Manager position will be responsible for designing, developing and supporting interactive marketing programs both at the corporate and property level. MINIMUM POSITION REQUIREMENTS: 1. Must be at least 21 years of age. 2. Must be able to effectively communicate in English both orally and written. 3. Bachelors Degree required. 4. 5+ years professional experience following completion of undergraduate degree. 5. Strong proficiency in multi-channel marketing (including web, email, SMS). 6. Background in managing marketing campaigns . 7. Good working knowledge of Microsoft Word, Excel, Outlook and PowerPoint. To review the qualifications, responsibilities and submit an on-line application, please visit our website at www.pnkinc.com 1. Select Careers 2. Select Career Opportunities 3. Select Location Corporate Nevada 4. Click on Search Jobs Pinnacle Entertainment (PNK) is an equal opportunity employer. Pinnacle Entertainment, Inc. 8918 Spanish Ridge Ave (702) 541-7777 pnkjobs@pnkmail.com No calls from agencies please.

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
SALES OR MARKETING, INCLUDING SALES/MARKETING MANAGEMENT JOBS

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ACCOUNT EXECUTIVE
New York, NY
Bankrate is seeking an Account Executive who will be responsible for selling internet advertising on Bankrate.com. Candidates should be highly motivated, customer focused and have 4+ years of online ad sales experience. Send resumes to Lisa@LLJackman.com

VARIOUS
Nationwide, Any State
Top New Media Ad Sales jobs can be found at WWW.ADTEAMS.COM

ACCOUNT EXECUTIVE, WESTERN REGION
Bay Area, CA
MLB.com is looking for an Account Executive to handle sales in the Bay Area. 2-5 years of on-line ad sales experience required. Send resumes to jlc@mlb.com with AE in the subject line.

AFFILIATE SALES ACCOUNT EXECUTIVE
New York, NY
Small, yet successful, cash flow positive media company is looking for an Account Executive with 1-2 years of work experience. This candidate will be in our Integrated Media Group. Affiliate Relations experience is a plus. Send resumes/cover letters to caroline@crystalmedianetworks.com

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Media Classifieds for Sunday, January 25, 2009

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# posted by (hris @ 11:16 PM 0 comments

Thursday, January 22, 2009

 

Hate Marketing? Hate Marketing!

Hate Marketing? Hate Marketing!

I saw a site last week that someone had put up that was created to get "revenge" on a girlfriend. The revenge seemed to be to post nude photos of the girl to cause her problems. But I could see right away that the site was a fake. It was, well I won't describe what tipped me off because I don't want people to learn how to refine this kind of work. Let's just say it was done well enough to fool about 80% of the people that saw it. I think this is the first example of hathotic marketing that I have seen. 

Today, I saw another one, and this one was found by an ad selling a script to CREATE sites like this. The "demo" site for the script was ihateyoujulia.com.

You can have a site like that for only $40. The bad thing is that it's cheap enough for many to afford a copy. The good thing is that it's cheap enough for many to afford a copy. I say this because as more of these kinds of sites are seen, they will fool fewer and fewer people. The idea behind this script is that you get others to help you get links and traffic to your site. If you do that they they have additional content (nude photos, etc.) that they show you for helping them.

Here are some others that I have found:

ihateyoumary.info
jessicababson.com
ihateyoualexis.com
partnersecrets.com
ihateyourachel.com
ihateallie.com

I think I found the site that started this trend: ihateyouscript.com. The ad that I saw that was selling this did mention that it could be used for other things and I did see a few sites that were offering ah, less offensive content.

If you are thinking this is a great idea, I saw a post on one of the forums where a guy was asking for help. It seems that he was contacted by someone that KNEW the girl whose photos were on his site and if he didn't remove them he was going to tell her. The site owner didn't know what to do since he was getting traffic... pathetic.



# posted by (hris @ 8:47 AM 0 comments

Tuesday, January 20, 2009

 

More Spam From SEO Companies

We got this in the mail today. Here is another prime example of another SEO company that can't do for themselves what they offer to do for you. If they know SEO and are good at it, they should NEVER need to send email SPAM like this. If they have a top listing as they claim, then they should have so much business they don't have TIME to send SPAM.

So either what they do does not work or they are so expensive that few people can afford them. But whatever the reason they should be AVOIDED AT ALL COST if they are unprofessional and clueless enough to send spam. Who knows what other problems you may have with them...?

-----Original Message-----
From: webmaster
Sent: Tuesday, January 19, 2009 1:36 AM
To: webmaster
Subject: Dear Website Owner,

           Name: Neal Myles
        Company: 
      Address 1:
           City:
          State:
    Postal code:
      Telephone: 1-877-866-6699
      Facsimile:
         E-mail: neal248@gmail.com
       Question: Dear Website Owner,

Our company is on the first page when you search on Google for our primary search term "SEO Company." We would like to do the same for your web site so you can come up for your main keywords as well? All of our processes use the most ethical "white hat" Search Engine Optimization techniques that will not get your website banned or penalized.

Please reply and I would be happy to send you a proposal.

National Positions USA (Headquarters)
5012 Chesebro Road
Suite 200
Agoura Hills, California, 91301
USA

Phone
866 669 8789

Fax
1-805-498-9036

National Positions UK
28-30 North Street,
Dalry,
Ayrshire,
KA24 5DW,
Scotland,
United Kingdom

Phone
+44-141-555-0141

info@nationalpositions.com




# posted by (hris @ 8:35 AM 0 comments

Monday, January 19, 2009

 

Magazine Advertising Down, But Household Basics Endured

Magazine Advertising Down, But Household Basics Endured

Monday, January 19, 2009

According to Publishers Information Bureau (PIB), total magazine rate-card-reported advertising revenue for the full-year 2008 closed at $23,652,018,533, posting a 7.8% decline against the previous year. A total of 220,813 advertising pages were generated throughout the year, a drop of 11.7% compared to 2007.  In the fourth quarter, PIB revenue showed a 13.8% decrease compared to 2007's fourth quarter.  There were 60,814.50 advertising pages counted for the quarter, a decline of 17.1% compared to the same period in 2007.

Ellen Oppenheim, Executive Vice President and Chief Marketing Officer, MPA, says "... magazines have been affected by the economic slump... for longer-lead time monthlies, consumers cut spending during the summer... (causing) advertisers to put buy fewer ads in year-end magazine issues...  In the fall and early winter, rising unemployment and steep stock market declines led to restrained ad spending in weekly titles."

In 2008, declines were seen across the top 12 magazine advertising categories, in both PIB revenues and pages. The most significant decreases were seen in the most beleaguered of sectors: Automotive and Home Furnishings & Supplies. Financial, Insurance & Real Estate. Drugs & Remedies, also saw double-digit declines.

There were bright spots in some of the more recession-resistant subsectors, says the report. For example, ad page and revenue gains were seen for household soaps, cleansers & polishes, and discount department & variety stories within the Retail category, reflecting a budget-conscious environment. In the fourth quarter specifically, growth was seen within Food & Food Products, for basics like dairy, produce and meats; within Apparel & Accessories, for clothing accessories like handbags or hats; as well as within Toiletries & Cosmetics, for personal hygiene & health products.

Full Year Ad Spend Category Totals (2008 vs. 2007)

 2008

Class Name 
 Dollars
 %Chg
  Pages 
 %Chg

Toiletries & Cosmetics 
 2,476,298,686
 -3.9
 18,104.86
 -9.3

Drugs & Remedies 
 2,223,066,800
 -14.5
 16,706.73
 -16.3

Food & Food Products 
 2,099,542,708
 -1.2
 13,573.26
 -7.5

Apparel & Accessories 
 2,035,274,756
 -6.5
 22,429.39
 -8.2

Retail 
 1,881,949,565
 -0.8
 17,892.46
 -7.1

Media & Advertising 
 1,743,892,205
 -2.1
 14,992.89
 -2.8

Direct Response Companies 
 1,670,112,388
 -8.5
 16,364.13
 -11.2

Automotive 
 1,602,279,970
 -20.5
 14,000.83
 -24.3

Home Furnishings & Supplies 
 1,384,338,034
 -11.5
 11,922.41
 -17.9

Financial, Insurance & Real Estate 
 1,231,277,017
 -11.0
 11,954.58
 -17.3

Public Transportation, Hotels & Resorts 
 1,152,174,703
 -1.6
 14,232.81
 -5.3

Technology 
 974,403,735
 -9.7
 9,084.52
 -14.7

Source: Publishers Information Bureau, January 9th, 2009  


Fourth Quarter Ad Spend Category Totals (2008 vs. 2007)

 2008

Class Name 
 Dollars
 %Chg
  Pages 
 %Chg

Toiletries & Cosmetics 
 730,169,827
 -1.7
 5,408.81
 -8.0

Apparel & Accessories 
 608,439,307
 -10.0
 6,403.49
 -12.2

Drugs & Remedies 
 563,573,094
 -18.8
 4,301.07
 -19.3

Retail 
 543,299,935
 -13.2
 5,075.20
 -16.1

Food & Food Products 
 498,841,110
 -13.4
 3,300.90
 -17.6

Media & Advertising 
 497,708,642
 -5.1
 4,345.32
 -7.2

Direct Response Companies 
 439,891,206
 -12.1
 4,310.62
 -13.0

Automotive 
 439,748,768
 -21.7
 3,814.14
 -25.8

Home Furnishings & Supplies 
 438,285,079
 -18.0
 3,710.25
 -22.8

Financial, Insurance & Real Estate 
 324,020,824
 -32.8
 3,071.99
 -36.5

Technology 
 317,409,924
 -5.3
 2,788.14
 -14.7

Public Transportation, Hotels & Resorts 
 294,687,827
 -12.9
 3,911.28
 -13.5

Source: Publishers Information Bureau, January 9th, 2009


Please visit these links for magazine totals 2008 Full Year, ad revenue, for magazine totals 4th quarter, ad pages, or for magazine category totals, year 2008 and 4th quarter.

Post your response to the public Research Brief blog.

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# posted by (hris @ 11:01 AM 0 comments

Sunday, January 18, 2009

 

One Reason Why Vendors Don't Like RFPs

Over the years I have not gotten a lot of RFPs, but but I did last week and I now remember why many companies don't like them. If they look like the last one I saw, there are two areas that should be of concern:

1) If you are at the point where you need a product or service, but really don't know much about it, you may appear unaware of what the issues and details connected. This can make you seem unprepared to deal with the responses you get from those responding to your RFP.

The results of this situation may be that a) Companies don't want to spend the time educating you without billing for the time needed. They may also be concerned that they could provide you with something that you are not satisfied with because you didn't understand what you wanted, what you asked for, or both. Or b) a vendor may take advantage of your lack of knowledge to tell you what you need, and that may or may not really be in your best interests, depending on the ethics of the vendor.

2) This last RFP not only had requirements for the work required, but also requested things like references, other examples of work for similar clients, staff profiles, and a statement about your company's financial stability.

This request for information about your company is mostly reasonable if you are going to hire one of them, but if you are just trying to select a vendor for a specific project, I think it is premature. Getting bids on a project first should allow you to select some for consideration and then they can be further qualified for final selection. Since you need to know they can do the work at a price you can afford first, it makes sense to me that you not ask them for the other information which may or may not make any difference on their ability to do the work.

Putting together an estimate for work to be done takes enough effort as it is without "requiring" a company profile at the same time. You can ask for one, but I don't think you should put off potential vendors by demanding it or you may miss some good ones.

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# posted by (hris @ 3:08 PM 0 comments

Thursday, January 15, 2009

 

IKEA's New Planning Software

Ikea International Group

WARNING: Do not open email from homeplanner@ikea.com containing a .zip file named IKEA.zip. It contains a known worm Netsky.

Delete the email immediately.

IKEA is not sending IKEA Home Planner files via email. Do not open any email purporting to be from IKEA that contains an attachment. Do NOT OPEN any attachments.

http://www.ikeafans.com/blog/phony-ikea-email-contains-netsky-worm/

-----Original Message-----
From: HomePlanner@ IKEA.com
Sent: Wednesday, January 14, 2009 11:07 PM
Subject: IKEA's New Planning Software

®Welcome to IKEA.comaffordable solutions for better living


IKEA has a Fantastic new FREE tool for home decorating.

Introducing our Home Planner software which allows you to plan your home in a 3D environment.

Simply follow the instructions in the attachment and start planning your dream home today.


© Inter IKEA Systems B.V. 1999 - 2009About the IKEA Concept and IKEA franchising


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# posted by (hris @ 8:39 AM 0 comments

Saturday, January 10, 2009

 

Customers Can Call Your Free 800 Number For Under 2 Cents A Minute!

cheap phone cardsI've blogged about this Cardinal phone calling card before, but I wanted to do so again because so few people are taking advantage of this offer that gives you a free 800-number and very cheap rates. With this deal any person that needs a long distance service can have one for very little money. It's a great deal even if you don't want or need a toll-free number to give to customers. But if you do get one you may decide to set up the 800-number and give it to family and friends. The reason is that you will see how really cheap it is and you may want to talk to your friends or family more often than you do now. By giving them the 800 number you pay the same lows rates, but they can call you when they need to talk to you.

This is PERFECT if you have kids that are away at school. With an 800 number they can call you anytime from anywhere, and if they have to use a pay phone there is an extra charge, but with this card it's only $0.99 so it's not too bad.

If you are in business I don't have to tell you what an 800 number means for increasing sales and customer service satisfaction. Yes, and it also makes your company look bigger than it did before. If you look at any business contacts and some have an 800 number and some don't, which one are you going to think is more professional and more importantly, more successful to be able to afford to offer this? If you call the phone company, YOU ARE GOING TO HAVE TO PAY A LOT MORE to get 800 service. Not only to get the number, but also for the calls you get because the rates are not going to be this low. Less than 2 cents a minute. Talk for a half an hour for 60 cents...!

If that's not enough I can list some other features and reasons for getting this card:

· Make cheap International calls
· Maintenance Fee - No
· Rounding - 1 minute
· Toll Free Access Numbers - Yes (USA, Canada)
· Local Access Numbers - Yes (USA)
· Tax - No
· Pay Phone Charge - 99c
· Pinless Dialing - Just call the access number and then the number you want to call
· Speed Dial - Call friends by hitting 3 keys

If you try it and don't like this card, contact me and I may buy your card and any un-used time as long as it's under $10. I will take over your account because I can transfer the time on your card to mine. That's how happy I am with the features, service, price, and call quality...!

The site where I got this card had over 20 different ones to choose from. Some phone cards are less expensive rates, but they charge a weekly maintenance fee. If you do a high volume of calling you may want to select one of these other cards. And not all cards work in all countries, so if you are located outside the US, you'll want to check which cards have the best rate for where you live and call. There is a simple rate-finder tool on the site home page. They even offer AT&T phone cards if you are not sure about some of these card names that you have not hear of before, but the rates are really, really high, so that may not be the best option.

 

 

 

 


# posted by (hris @ 3:08 PM 0 comments

Wednesday, January 07, 2009

 

SEO / Link Building

We get these emails all the time. They don't even bother to look at our site and find out what our contact names are. The thing that bothers me is that when SEO and other companies send out SPAM like this, they are sending this basic message: "Our services don't work for us to get new customers, so we have to send out SPAM." If they could get traffic and customers by using their own services on their website, why would they have to send unprofessional Email spam like this? Our Advice: NEVER respond to any spam or unsolicited email unless you can tell that a person actually spent the time to send you a personal message. To do otherwise is to encourage spammers and risk dealing with some kind of SCAM or service provider that really doesn't know what they are doing and will waste your time and money...!
-----Original Message-----
From: Sharpize [mailto:info@sharpize.com]
Sent: Wednesday, January 07, 2009 8:49 AM
To: someone @nielsentech.com
Subject: SEO/Link Building

To Whom It May Concern,

I would like to introduce you to Sharpize Solutions. We are one of the most reputed SEO Outsourcing Company based in India offering SEO, SEM, PPC, Linking, Web Design and SEO Product Development services and solutions. You can find more details at http://www.sharpize.com/.  

We have a dedicated team of experienced SE Optimizers, Linking Experts, Copywriters, Graphics Designers and Software Developers delivering the world class interactive marketing solutions at most affordable rates.

We have till date successfully managed more than 400 SEO, Linking and PPC projects and with an ever growing team of skilled and experienced interactive marketing experts, we are interested to offer the same service for your company as well.

Our Evaluation and Strategy team after thorough study of your websites in terms of the above mentioned metrics in detail has proposed a comprehensive 12 month Internet Marketing Plan for your website. 

 

The Plan would cover the following modes of promotion:

 

1.      Search Engine Optimization (SEO)

2.   Link Popularity Campaign

 

 

Complete Search Engine Positioning Services

 

It covers..

 

ü        Website Evaluation

ü        Strategic Keyword Research

ü        Page Optimization

ü        Manual Search Engine Submission

ü        Performance Reporting

ü        Linking Campaign

ü        E-mail Consultations

ü        Phone Consultations

 

We will follow the following ethical standard Search Engine Optimization Steps to achieve the desired results -

 

 

Step 1 - Website Evaluation: This covers a detailed analysis/ auditing of the website to find if there are any search engine incompatibility features (which might hinder search engine spiders/ crawlers/ bots from crawling and indexing the site pages) on the site and recommend appropriate solution to overcome the same.

 

 

Step 2 - Keywords Research: This covers a thorough research to identify most relevant-popular keywords for promotion and send it to you for review and approval. We use the following tools to research keywords: Word Tracker, Overture Keyword Tool, Google SandBox and eSpotting keyword research tool.

 

 

 

Step 3 - Identification of Page for Optimization: Once the keywords are mutually agreed we identify best landing page for each or group of keywords and send it to you for review and approval.

 

 

Step 4 - Site Optimization: This step covers optimization of identified site pages in terms of meta tags, page content, html code, image optimization, internal link structure improvement etc.,

 

This will cover writing SEO recommendations for all identified webpages to make the as search engine friendly as possible.

Step 5 - Search Engine Submission: This step covers manual submission of optimized site pages to all major search engines and directories.

 

We have a list of 100's of target regional and geographic specific search engines in which the optimized pages will be submitted.

 

 

 

Step 6 - Performance Reporting: We keep track of the progress and send you a search engine ranking report as soon as all optimized site pages are indexed in search engines.

 

This will cover regular performance reporting on current status of target keywords in search engines.

 

 

Step 7 - Linking Campaign: This campaign would cover research to identify most relevant high PR sites for placement of link or link exchange.

 

 

 

Link Building


We have managed more than 600 link building campaigns to are for all Top SEO companies. Before telling you about our process and pricing structure I would like to mention you the problems that outsourcing Companies facing now a days with link building companies here in India, these are based on my experience;

  • Attrition Rate- Most of the Outsourcing companies have this as a major issue. You may have come across many companies that give you completed task with many links missing and they never tell you about this. My experience says by the time these guys complete say 100 links campaign around 20% links disappeared. This has leads companies to think else about Indian Link Building Companies. We are devoid of this factor and have a sound plan to give client the exact number which they ordered
  • Relevancy- This is the factor on the basis of which ranking and traffic depends! If you are giving links in a  "Garden site" where as your campaign theme is related with home decor, does it makes sense? The linking companies here are giving such links. Once they close any deal they think of how to complete task soon so that they get full payment. For them clients sustainability is of least importance than earning short term benefits. We never work this way, for us client sustainability is the prime factor and we know if we don't give client relevant links client won't remain with us for a longer time.
  • Time Frame- This is the area where most of the companies make empty promises. Would you believe that any body gives 200 or 2000 links secured manually in a month? this is not possible and if anybody is making such promise it would never accomplish. Link building should be a systematic process and should be done with proper attention. My experience says gradual growth in links gives long term advantage but most of the companies make fake promises only just to get 50% advance and which would be very much when the order would be of 200 or 2000 links per month.

Our company assure you quality and trustworthy solution to your link building needs! We take care of all given factors above. Now come to our process, we have a defined manual link building process. Our research says for getting one way links one has to rely on number of applications made per day/week/month. This depends upon a standard ratio "Successful Link/Number of Application" and the ratio is "1/10" so for getting say 100 links we should apply in around 1000-1200 sites. With this process you will keep on getting links for a longer time even if project completed!

Now how to take on link research and implementation process. As soon as we get order from any client we identify the resource(Linking Expert) and assign him campaign with guidelines. The linking expert has to follow below mentioned guidelines, the guidelines based on assuming 100 links work order

  • He has to make around 100 applications per project/ per day.
  • He has to prepare daily report with email address that he sent for link request
  • He has to devote 8 hours per day on the project
  • He has to forward all reply mails to the client manager and discuss with him before sending reply
  • He has to tell client manager which specific keyword he has chosen for particular days link searching and application, with a single keyword we can search around 30,000 links using yahoo site explorer first.
  • He has to make sure that he is getting links in a ratio defined above.
  • He has to track the emails every next day in order to see where to send follow-up mails.

The Process:

We take help of all major search engines for searching links. We start first with yahoo site explorer. The yahoo site explorer link research process is given below, I am sure you will find it unique,

  • Take a keyword from the keywords list provided by client
  • Perform a Google search for that keyword
  • Take note of the top ranking sites.  Start at #1 and work your way down
  • Take the URLs from the Google rankings and feed each into Yahoo! Site Explorer (siteexplorer.search.yahoo.com)
  • After entering the URL you will view a page. Click on "Inlinks"
  • After choosing "Inlinks" select the dropdown shown below and select "Except from this domain".
  • You should now have a listing of web pages that link to the URL you provided from the Google rankings that exclude internal links. Yahoo! Site Explorer will typically show you a maximum of 1,000 back links.
  • Make a request in the found sites.

Similarly take #2 site and perform same operation. This way you will be able to get many good sites to apply for a link. We do backlink search in other Search engine Google and MSN as well. I am very much sure and experienced that this way will ensure you 100% guaranteed results!

 Pricing Structure:

SEO Service Costs

 

Service

Remarks

 

SEO Set-up Charges

 

US$20 Per keyword/ key phrases. For promotion of say 100 keywords/ key phrases, project will cost US$2000

 

 

SEO Maintenance Charges

 

 

US$4 Per keyword/ key phrases/ Month. SEO maintenance of say 100 keywords/ key phrases will cost US$400

 

 

 

 

 

 

SEO Payment Terms

S No.

Event

Payment

Remarks

1.

On contract

50% of the project cost.

Deposit on order to be received prior to the commencement of the project.

 

2.

On submission of optimized pages to search engine.

 

Balance 50%

The final installment needs to be paid after the Website Optimization Completion Report is sent which includes:

-          Optimization implementation Report

-          Final Submission Report

 

 

 
Link Building Prices:
 
  • 100 one way backlinks of PR 3 and above would cost $1000
  • 100 reciprocal backlinks of PR 3 and above would cost $800
  • On the basis of per link the cost would be $10 per PR 3 Link
  • PR 4 Link would cost $15
  • PR 5 Link would cost $20

Link Building Service Payment Terms

 

50% of linking payment to be paid in advance and 50% after achieving the pre-decided number of backlinks to the website.

 
 
Please do let me know if you require more information.

Looking forward to a positive reply from you!!

Best Regards,

Nidhi Mishra
Sharpize Solutions
________________________________
 
Managing Director
Sharpize Solutions

________________________________
Confidentiality note: The content and/or attachments accompanying this email contain confidential information. The information is intended only for the use of the individual or entity named in this transmission. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, or the taking of any action in reliance on the contents of this email information is strictly prohibited, and that the documents should be returned to Sharpize Solutions immediately. If you have received this transmission in error, please notify us by writing immediately, so that we can arrange for the return of the original document to us

# posted by (hris @ 9:47 AM 0 comments

Saturday, January 03, 2009

 

Click Fraud Problem: Massive In It's Smallness

I just looked at part of a client's web log file for one day. What I saw was a DISGUSTING amount of questionable traffic activity and much that was CLEARLY CLICK FRAUD. Now I don't know how much is being detected and credited or blocked by the search providers, but there is little doubt in my mind that fraud is rampant and customers ARE losing money.

I said the problem is Massive in it's Smallness because the fraudsters have mostly caught on that if they drink too deeply the well dries up. So now the idea is to just sip here and there, clicking different ads on different sites using different IP addresses. Steal a penny from a billion people and you can retire with little risk of anyone saying anything. I can't look at a PPC ad anymore without thinking about Aphids.

I've reported some of this before, contacting parking page service providers and large search providers. They always seem concerned, but I never hear back much of ANYTHING from them. And my offers of setting up something on my sites where they can SEE, what the visitors they send are doing has been ignored. There could be other reasons, but frankly I think it's because they DON'T WANT TO KNOW. My suggestions that they move to a Flat Rate Advertising model have also been dismissed.

Well, until the outrage reaches a critical mass, ain't nothing gonna change. So I advise clients to just keep a close watch on advertising budgets and conversion numbers. And make sure the conversions are real! We are seeing an increasing amount of bogus contact forms sent from our sites because they will register as "conversions" by those doing click fraud.

(hris
Http://www.NielsenTech.com


# posted by (hris @ 2:15 PM 0 comments

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